Kylie Jenner has deleted an Instagram caption after people accused her of being "insensitive" towards the devastating ongoing Australian bushfires.
In case you didn't know, Australia is currently experiencing massive, record-breaking fires caused by climate change. The fires have been raging since late November and have so far destroyed 15 millions of acres of land and killed 25 people.
Many celebrities — including several who attended Sunday night's Golden Globes — have spoken out on the humanitarian crisis, using their platforms to encourage fans to donate to relief efforts.
However, last night, Kylie shared this photo of herself sitting in front of a roaring fireplace with the caption: "Find ur fire," alongside the flame emoji.
And within minutes her comments were flooded with messages from fans criticising her for being insensitive considering the ongoing situation in Australia.
"If anyone needs fire...you can have ours — Australia," wrote one commenter.
"Please donate some of your billion dollars to help with the Australian wildfires," said another.
Other people called out Kylie Skin, whose account responded to Kylie's post with a series of flame emojis.
"You think this is appropriate guys?" asked one fan.
Many more pleaded with Kylie to share with fans that she'd donated to relief efforts.
And, before long, Kylie had deleted the original comment and replaced it with a new one reading: "Night out."
This was the second time in less than a day that Kylie was called out for her social media posts relating to the fires.
Just a few hours earlier she was roundly criticised after posting about feeling "heartbroken" over the number of animals that have reportedly perished, before going on to share a photo of her new mink slippers.
Many people took to social media and branded Kylie "hypocritical" for the posts.
Meanwhile, Kylie's half-sisters, Khloé Kardashian and Kim Kardashian West, were facing criticism of their own after fans accused them of not donating to relief efforts.
Kim responded to the comment by implying that the family had donated to relief efforts, but simply hadn't publicised the fact.
Meanwhile, Khloé also tweeted in response, saying that "good deeds should be done with intention and not for attention".
Ellie Woodward is a deputy news director for BuzzFeed News and is based in London.