Kylie Jenner Is Being Accused Of Exploiting The Pandemic For Profit By Releasing A Hand Sanitiser And It's Caused A Huge Backlash

    "Kylie Jenner said a billion dollars is not enough, let me keep capitalising on poor people in the middle of a pandemic."

    Kylie Jenner is facing backlash after releasing a new hand sanitiser product through her Kylie Skin brand which has led to many people accusing her of "profiting from the pandemic".

    Frazer Harrison / Getty Images

    Kylie made the announcement that she had released a hand sanitiser across social media on Tuesday.

    "My @kylieskin hand sanitizer is here!!" she wrote on Twitter. "80% alcohol, fast drying, and formulated with glycerin to prevent dryness!"

    my @kylieskin hand sanitizer is here!! https://t.co/DbSy7Ahhza 🤍 80% alcohol, fast drying, and formulated with glycerin to prevent dryness! ✨

    But while some fans couldn't wait to get their — ahem — hands on the product, others immediately hopped online to express frustration that Kylie was appearing to cash in on a pandemic which has so far claimed the lives of more than 350,000 Americans.

    "Kylie Jenner said a billion dollars is not enough, let me keep capitalizing on poor people in the middle of a pandemic," one person wrote. "Like if you actually wanna help make it free or rot."

    kylie jenner said a billion dollars is not enough lmao let me keep capitalizing off of poor people in the middle of a pandemic like if u actually wanna help make it free or rot https://t.co/lYXQ1QL80g

    Twitter: @aleeyahmarie

    "Kylie really made Kylie Skin hand sanitizer?" wrote another, "Like, let's profit off a pandemic."

    Kylie really made kylie skin hand sanitizer............. like ? Let’s profit off a pandemic

    Twitter: @sophiapearll

    "Not Kylie capitalizing off hand sanitizer," another commented. "Period sis."

    Not Kylie capitalizing off hand sanitizer 😂😂 period sis.

    Twitter: @PreddyDamn_BOMB

    Others just expressed their disbelief.

    @KylieJenner @kylieskin i- did she rlly make hand sanitizer 👁👁

    Twitter: @dxveenaa

    While some said that the product was completely unrelated to the rest of the Kylie Skin collection and should be given away free with other purchases.

    @kylieskin @KylieJenner No way part of “skin” you know how to market so well and make that money and people will buy it but this has nothing to do with “skin” no matter what you put in it. It’s hand sanitizer and all the money you got u should include it free with purchase. #greed

    Twitter: @ftmstrj86

    This isn't the first time the Kardashian/Jenners have been accused of exploiting the pandemic for profit. Back in March, Kim was criticised for quickly producing and marketing face masks through her Skims line.

    And this latest backlash comes after months of criticism aimed at the Kardashian/Jenners over their handling of the coronavirus pandemic.

    Just this week, Kylie was criticised once again for flouting official stay-at-home orders by travelling across the country to enjoy a skiing vacation with Kris, Kendall, and her daughter, Stormi.

    "Everyone mad at Kylie Jenner for flying around the world during COVID like did y’all really think she cared about anyone but herself???" wrote one person on Twitter after Kylie shared a series of photos from the lavish trip.

    Ellie Woodward is Celebrity and Entertainment Editor for BuzzFeed UK and is based in London.

    Contact Ellie Woodward at ellie.woodward@buzzfeed.com.

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