You probably know about the ongoing beef between Jameela Jamil and the Kardashian family.
Well, two weeks ago Khloé Kardashian shared a sponsored Instagram post in which she endorsed meal replacement shakes, revealing that the “progress” she’d made through using them was “undeniable”.
Hours after Khloé shared the post, Jameela hopped in the comments to, frankly, drag her to hell and back.
Well, over the weekend Khloé, Kim, and Kris Jenner responded to Jameela’s criticism during an interview with the New York Times.
In the interview, Khloé revealed that, contrary to Jameela’s claims, she doesn’t have a personal chef, and is also transparent about her workouts, which she shares on social media.
Kris said she refuses to live in a “negative energy space”, adding that most people are “excited” for and supportive of the family.
And Kim revealed that the Instagram posts were “easy work”, suggesting that most people in their position would take the same opportunities.
Well, it didn’t take long before Jameela responded to the family’s comments, and it’s safe to say she wasn’t impressed.
Sharing a link to the article on Twitter, Jameela said the Kardashians were deliberately ignoring “young impressionable people or those struggling with eating disorders” in order to make money, adding that she had been offered similar promotional opportunities and turned them down.
She went on to make this graphic comment, suggesting that the Kardashians’ pockets are “lined with the blood and diarrhea of teenage girls”.
And Jameela also commented on the “irony” of the situation, considering she’d started her body-positivity movement in response to a post about the Kardashians’ weight.
Before too long, fans began offering their opinions. One commenter said that the Kardashians shouldn’t be held accountable for their fans’ purchases, adding that the onus should be on the consumer to research the products, not the famous family.
Well Jameela wasn’t having that either, hitting back with a tweet accusing the Kardashians of “preying on insecurity and fear.”
And she went on to state that Kris Jenner was the embodiment of negativity by “prey[ing] on fat-phobia” with weight loss endorsements.
Fans immediately began piling into the replies of Jameela’s tweet, praising her for speaking out about the Kardashians’ latest comments.
Some turned their attention to the comments the Kardashians had made in the interview, with Kim being specifically targeted for her focus on making money from these endorsements when she’s already a multimillionaire.
Others said it was “sad” that the Kardashians “see their worth being entirely in how they look”.
And some added that they believe the family promote a toxic body image.
While others said that the endorsements made them feel bad about themselves.
However, some fans defended Khloé, Kim, and Kris.
And said that they had been a positive influence on women.
Spokespersons for the Kardashians and Jameela Jamil have been contacted for comment.
Ellie Woodward is a deputy news director for BuzzFeed News and is based in London.