The White House Weighs In On The Most Contentious Issue Of Our Time

Never mind immigration reform or the sequester…this is important.

1. The White House announced on Friday that it had joined Tumblr. The inaugural post was this image, detailing what will appear on

2. But a closer examination of the document reveals that the White House used its Tumblr launch to quietly go on the record about one of the most hotly-debated questions of our time: the correct pronunciation of the word “GIF.”

Ellie Hall / White House

3. People have strong opinions about the pronunciation of this word.

8. The White House has taken a bold stance.

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Ellie Hall is a reporter for BuzzFeed News and is based in Washington, DC. Her secure PGP fingerprint is 6055 A264 DADD AADC 347E 5986 547C C11C DD7D 176A.
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