A series of fake iOS 7 ads claiming that the software update will make devices waterproof has been circulating on the internet.
The fake advertising campaign began as a 4chan prank.
Soon, videos of people claiming to have tried the new waterproof feature began to circulate.
Apparently, some iPhone users believed the ads:
Don't try this at home.
Ellie Hall is a reporter for BuzzFeed News and is based in Washington, DC.
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