Fashion house Dolce & Gabbana is preparing to launch a perfume designed to enhance the natural smell of a newborn baby.
"How can babies smell even sweeter than they already do?" designer Stefano Gabbana asked on Instagram earlier this month alongside a picture that appears to show the new product's box.
Gabbana told The New York Daily News that the fragrance was inspired by "the softness of baby skin, the freshness of baby breath, a mother's sweet hug, [and] the first smile." The alcohol-free perfume will contain notes of citrus, honey and melon and will cost $45 for a 50-ml bottle.