Finding a Niche for Casinos and Gambling
Online gambling platforms are more in demand than at any time previously. What's more competition is constantly growing. Marketing companies are seeking out new ways to enhance online casino, gaming, and finance SEM to rise above competition and obtain higher success through gaining new visitors and customers. But what exactly is it that constitutes a niche in the casino and gambling industries?
In his affiliate marketing blog Charles Ngo lists the ever increasing expenditure on native advertising in the casino business over the last 6 years.
Which Gambling or Casino Niche is Profitable?
For marketing purposes it is advisable to target a range of niches within the gambling and casino market. That way each niche relevant website could be viewed as a measure for which niche is the more likely to generate profitable results.
How well site pages rank will be a solid indicator of which sites will perform better. A calculated projection can be made of that niche by assessing how much traffic is generated and what is the value of each conversion.
Aside from using the search engines to generate ideas on what might be worth pursuing, there are some additional tools to help you learn more about a business and see what it is worth.
Niche Research Tools
Any serious marketer hoping to get real results from SEO will need to be equipped with the very best niche targeting tools available.
The good news is that you don’t have to spend a ton of cash to become an niche finding SEO expert. Here is a shortlist of some of the popular tools by some of the top internet marketers in the business:
Google Keyword Tool via Adwords & Analysis - The Google keyword tool used to operate as a separate service but to use it now you have to access it through Adwords. This tool shows you comparable searches along with traffic volumes behind certain keywords and more importantly how much people are bidding for that traffic.
Google Search - Niche research should include a check of which sites rank for what keywords. A search for more niche topics will likely provide one of 3 scenarios: 1: maximum competition and everyone is doing it, 2: some competition but room to make it into the top 10, or 3: no competition at all. Deciding which point of entry is most accessible in terms of generating conversions can then be calculated from the initial search. It's worth remembering that taking on the giants of the casino business will be much harder than going into a less competitive niche.
Bulk Domain Search - will provide a list of available domains. There are many gems to be found amongst unregistered and newly expired domains. Remember that with a newly expired domain there is a good chance that it may already have a strong backlink profile or still be ranking in the search engines.
There are many more tools out there that can bring great results for targeting niches using search terms. These are just a few of the most popular and easy to use.
Online casino games have become a massive source of revenue for various companies. This makes it harder for a new company to stand out separately and grow new visitors and customers. Niche marketing and SEO strategies will help open up new markets upon which toe build a brand. Not only will SEO services help rank a company higher on search engines, it builds company credibility.