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This Palo Alto start-up thinks you'd have an easier time sorting through your inbox if all correspondence was "paid for" in a system of currency -- called "Serios" -- that attaches different levels of priority to each e-mail.

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But, much like the eternal "if a tree falls in the forest" question, will your mom consider her political blooper forward as urgent as a direct memo from your boss? (Answer: Uh, yeah.)