The weigh-loss company is seemingly unaffected by the massive backlash against their 'Are You Beach Body Ready?' ads on the London tube, which spurred an outrage on social media and resulted in an online petition with more than 70,000 signatures to have the posters removed. Back bigger than ever, the company launched their first ad on Times Square, with planned posters all over the New York subway, according to Breibart.
Renee Somerfield, the model in the ads, announced the arrival on Times Square on Twitter last week:
So far the reactions on Twitter have been mixed, with some celebrating the company's arrival while others have criticized the negative body image they portray.
Head of Marketing Richard Staveley had this to say about the NY launch:
"It's a big middle finger to everybody who bothered to sign that stupid petition in the UK. It's a fat F-U to them all. You could say that the London protestors helped pay for the New York campaign", speaking to Breitbart.