Skip To Content
Paid Post

17 E.l.f. Cosmetics Products Under $10 You’ll Want To Buy Over And Over Again

Eye shadow, primer, concealer, and anything else you might be missing from your makeup bag.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. Halo Glow Setting Powder that'll be the finishing touch to the makeup routine you've *finally* perfected.

the powder in different shades
e.l.f. Cosmetics

Promising review: "I had bought this because I had run out of setting powder and thought I’d give this a try. I fell in love with it! It looks so beautiful on my skin! I don’t get as oily either. It really does leave some type of glow but it looks absolutely beautiful! No words can describe how amazing this powder is!"

Youngs80

Price: $8

2. Lash It Loud Mascara you can count on to add some serious *drama* to your day-to-day look.

e.l.f. Cosmetics

Promising review: "I was truly impressed by this! I was not expecting too much and was more than pleasantly surprised by this product. Adds great length, definition, and volume to my lashes and stays put all day without flaking or smudging. This will be my go-to going forward!" Blondebeauty

Price: $6

3. Poreless Putty Primer, a fan-favorite product that'll help you keep your makeup on all day while also hydrating your skin and smoothing out your complexion.

e.l.f. Cosmetics

Promising review: "I bought this a month ago and I'm so hooked onto this product. I can't wear makeup without using this putty primer first. I rarely used primers but after using this, I can see what all the hype is about! This product really smooths out any pores and texture to give a smooth canvas and for your makeup to glide on, giving a flawless base! It also helps to make your makeup last longer throughout the day! Love this product. Give it a try!" Kitty8

Price: $9

4. Jelly Pop Dew Primer for anyone who wants to embrace the start of summer by soaking their skin in an ultra-hydrating, watermelon-scented treat.

e.l.f. Cosmetics

Promising review: "I wore this primer with the e.l.f. Flawless Finish Foundation at my wedding and it lasted all day. My makeup does not budge when I use this primer! It's the best primer I have, hands down." sfroth

Price: $10

5. Lip Exfoliator you can use to scrub away any lingering dead skin before applying your signature red lip — nothing better than a smooth canvas to work with.

the four different lip scrubs
e.l.f. Cosmetics

Promising review: "I bought this on a whim at Ulta a couple weeks ago, and I am astonished at how well this lip scrub works and am obsessed with it! It means business! I love lip scrubs and spend a lot of money on different varieties but this is now my new favorite! I love that it comes like a lipstick instead of having to use your fingers in a container also! My lips are smooth and revitalized! And it's delicious! Definitely recommend!" KandyK

Price: $4 (available in four scents)

6. Bite-Size Eyeshadow, complete with four shades that'll help you create a flawless face of makeup without worrying if the colors will look nice together.

e.l.f. Cosmetics

Promising review: "These are amazing. So pigmented and buttery and beautiful." LLmjay

Price: $3 (available in eight color combinations)

7. Camo Concealer you can count on to get the job DONE. So what if you stayed up wayyyyy too late watching makeup tutorials? No one will know thanks to this handy lil' product.

a lineup of concealer tubes
e.l.f. Cosmetics

Promising review: "I absolutely love this concealer. Its nice and creamy, and a little goes a long way. It's one of my favorite concealers ever made." Nicole85

Price: $6 (available in 25 shades)

8. Or the Hydrating Camo Concealer for anyone who is prone to having dry skin. It's infused with rose flower water that is said to help soothe skin naturally.

a pile of the concealer tubes in an array of shades
e.l.f. Cosmetics

Promising review: "I watched a bunch of YouTubers talking about this concealer so I decided to buy and wow it did not disappoint!! The formula is amazing, so creamy, and hydrating (I have dry skin so this is better for me than the original Camo Concealer). Pro tip: Let the concealer dry a little before you blend it. It gives much better coverage this way!!" kaur01

Price: $6 (available in 25 shades)

9. No Budge Shadow Stick that'll make it easier than ever to add a pop of color to your typically neutral look.

e.l.f. Cosmetics

Promising review: "So I don't typically write reviews on products but I literally had to for this one. I never wear eyeshadow daily because it feels too time-consuming and difficult. I kinda added this product to my cart on a whim. Upon first applying this, it looked a bit rough but then I BLENDED IT AND WOW. It looks so natural and nice, and legit adds only like 20 seconds to your beauty routine. Please, if you are on the fence, treat yourself! This is an absolute necessity!!!" Faithh

Price: $5 (available in 11 shades)

10. Putty Blush you can quickly dab onto your cheeks without worrying you'll accidentally look like a clown when you're finished. It's lightweight and buildable so you'll have way more control than you would with a powder.

e.l.f. Cosmetics

Promising review: "I love this blush. Great texture, easy to blend, and it doesn’t break my foundation apart! The shades are beautiful and are now my daily blush." trisha1079

Price: $6 (available in seven shades)

11. Liquid Glitter Eyeshadow, to add some *sparkle 'n' shine* to your makeup routine. You won't know how you've lived this long without it!

e.l.f. Cosmetics

Promising review: "I own three of these liquid glitters and I am very impressed with them. They are very easy to apply and I can achieve varying levels of intensity without the product feeling thick or unable to dry. I tend to use these as toppers, but they also make pretty inner corner highlights and single shadow looks." BeautyBee

Price: $5 (available in 11 shades)

12. Instant Lift Brow Pencil that'll provide you with exactly what you need to create perfectly defined brows. It's dual-sided with a creamy pencil on one end and a spoolie brush on the other to help you get the job done.

a lineup of the brow pencils
e.l.f. Cosmetics

Promising review: "I have used this everyday, faithfully for years. It gives the right amount of pigment without looking 'fake.' I can fill my brows in within seconds without trying too hard and if I mess up, I can use the other end to fade it away." Kryss

Price: $3 (available in five shades)

13. Mint Melt Cooling Face Primer, complete with hyaluronic acid, antioxidants, and a soothing gel texture you'll love because it'll keep your makeup in place while also delivering a cooling sensation — perfect for those hot summer days.

four tubes of the light green mint cooling primer
e.l.f. Cosmetics

Promising review: "I have an extremely oily nose and I have no coverage left after a long day wearing a mask. This primer gripped my foundation so well that it stayed in place all day under my mask and I still looked flawless after a hot yoga class...with a mask...for an hour! Controls my oils too. I’m in love!" Laurengirl

Price: $8

14. Monochromatic Multi Stick you can use on your eyes, lips, and cheeks, so feel free to toss out all of the expired makeup you've been holding on to for far too long.

five sticks of red or pink blush/lipstick
e.l.f. Cosmetics

Promising review: "This is absolutely one of my favorite products when I want to look like I managed a decent night's sleep in a hurry! Quickly swipe across the cheekbones, tap in with fingers, and I have a healthy glow in literal seconds. If I wanted a heavily pigmented blush for a full face of makeup, then I would choose something else. But I wouldn't say that is what this is for. This is a product to use on the go for a quick pick-me-up and it is ideal. I use the peony shade, a lovely pale pink." ShelleyN

Price: $4 (available in seven shades)

15. Liquid Lacquer featuring a nonsticky formula that'll ensure you'll never have to fret about your hair sticking to your lips while you're in the middle of a presentation at work or during a first date.

e.l.f. Cosmetics

Promising review: "I love this lip lacquer! It's super pigmented and even as it fades, the hue is lovely. I have the purple shade, which is great for a fun pop of color. I usually prefer matte lipsticks over lip gloss but this lacquer is great because it provides strong pigment with a lovely sheen. At $3, you can't beat this!" CeCePec

Price: $3 (available in eight shades)

16. Baked Highlighter to create a sun-kissed look every day since, sadly, we can't spend all of our time lounging at the beach cultivating a summer glow.

e.l.f. Cosmetics

Promising review: "I bought this Christmas last year and love it. It’s such a handy little highlighter to have in your handbag for on the go, has a lovely color, and looks even better when applied with a wet brush!" Anonymous

Price: $4 (available in three shades)

17. And Holy Hydration! Makeup Melting Cleanser so you can wipe off all the wonderful products you're about to use on your face with ease. You're welcome!

a light blue container of the makeup remover balm
e.l.f. Cosmetics

Promising review: "I got this during the winter time when my skin was dryer than ever. After using this, it helped hydrate my skin and it was much more gentle than my other makeup remover. It’s great at getting off all of your makeup, including your eye makeup! If you have really heavy makeup on or some stubborn eye makeup, you might have to go two rounds with this but otherwise it’s phenomenal (especially for the price)." dani1907

Price: $10

Don't forget to take a peak at all the other fabulous (and affordable!) products on e.l.f. Cosmetics!

Reviews have been edited for length and/or clarity.