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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Look sun-kissed without the sun damage.
Promising Review: "I know everyone says 'I've tried so many products but this one is the best' — but truly this one is the BEST!!!! It has an almond scent when applying, and I don't have a problem with streaking. I usually put it on at night after exfoliating and shaving, and leave it on until the morning. Some of the color does come off. I try to put it on when I know I am having a day off from the gym so that I give it 24 hours before I sweat. I also use a moisturizing lotion that has a tan builder just to keep it lasting, which is usually about three to five days. My new go-to." —Klarissa C
Get it from Amazon for $15. Also available in a medium shade. (Cruelty-free.)
Promising Review: "We live in the mountains and I hate being pale! This sunless tanner has a pretty mild scent and does a good job adding subtle color. I really like that it is free of most of the gross harmful by-products most self-tanners have." —Sarah Yeager
Get it from Amazon for $6. (Cruelty-free and Leaping Bunny- and Peta-certified.)
Promising Review: "Super easy to use and finally, a self-tanner that doesn't smell bad! You don't have to wear gloves to apply it because it just doesn't tan you that much. It will stain your sheets at night, be warned. This is good if you apply daily as maintenance." —sandra miller
Get it from Amazon for $30. (Cruelty-free.)
Promising Review: "I have fair skin and do not tan very well. I've tried many products and this is my personal favorite. It gives a bronze color with a hint of shimmer. Looks very natural! Even my daughter said, 'Wow mum, you're tan!' She thought I sat out in the sun for a few days. A little goes a long way with this product. Won't run if it gets wet and comes off easily with soap and water. I'm definitely going to buy more!" —JW
Get it from Amazon for $33. Available in two shades. (Cruelty-free.)
Promising Review: "I have tried a number of different self-tanners (lotions, sprays, and foams) and this is my new favorite! I love that it is organic and natural. I feel so much better knowing I am not rubbing nasty chemicals into my skin. I also love that it does not contain a bronzer in it. I have another foaming lotion I use that has a bronzer and it gets on everything. Especially in the summer when you are hot and sweating...not a good look. The lotion itself does not have a scent to it, which I really like." —KO
Get it from Amazon for $24. (Cruelty-free.)
Promising Review: "I tried it yesterday after showering, cleansing my face, and putting on moisturizer. I woke up today and immediately noticed the results. I don't look like a went tanning but I definitely have a glow and color to my face. It is a great product to use during winter. I also don't even want to put foundation on because the glow in my face is enough." —amadariaga
Get a pack of 20 wipes from Sephora for $35. (Cruelty-free and Peta certified.)
Promising Review: "I like that it gradually adds a tan. I've tried others that made my skin dark right away, leaving streaks and spots. But this doesn't leave streaks and looks natural. The smell is nice, too and isn't overpowering. I usually wait an hour between coats." —melissa
Get it from Amazon for $6.
Promising Review: "Best fake tanner ever! Been using it for about six years now. The ONLY tanner that doesn't make you orange, nor does it streak if you put it on as directed. Love love love. I know people have different skin types. I am on the more dry skin side so be sure to lotion religiously for BEST results." —Brittany Sortillon
Get it from Amazon for $14. (Cruelty-free.)
Promising Review: "I love this stuff! It is the closest product I have found that looks like a real tan. No orange tint. I have people comment on my 'tan' all the time...they have no idea it's from a tube. This is my third year buying it. Even my dermatologist thought I had been in the sun and was scolding me until I told her it was fake. She wanted to know what it was so she could tell her other patients who want a good fake tan product. I mix it with regular body lotion so it goes further." —Beaches109
Get it from Nordstrom for $25. Available in two shades.
Promising Review: "I am someone who makes sure my tan is consistent every day and have tried product after product. This brand is not only organic, which is what caught my eye, but the color itself and how it applies is more than I could have asked for! Love, love, love it and will stick to this from here on out!" —andrea barnes
Get it from Amazon for $23. Available in two shades. (Cruelty-free and vegan.)
Promising Review: "It goes on smooth, not sticky, and is practically odor-free. Leaves a nice, even glow to your skin. For someone that works all day and runs around with three kids, it's nice to have a little pick-me-up! So many people are asking me, 'did you just get back from vacation?'" —julsgrenz
Get it from Nordstrom for $38.
Promising Review: "This is an excellent tanning lotion. I have absolutely no streaks or anything! The color looks natural and even. It is not odor-free but it doesn't stink. In exchange for the tan it gives, I can deal with it. Plus you only need to use it once every four to five days. The photo I took is after one application, after about 24 hours. My legs were pasty white before. I would highly recommend this stuff!" —Michelle H
Get it from Amazon for $27. (Cruelty-free.)
Promising Review: "I use this lotion almost every day after I shower. People think I spend hours and hours in a tanning bed or out in the sun but in reality I just use this! It's my favorite. I've used it since high school and I always have a nice sun-kissed glow when I go out. The pump that was added to the bottle is so helpful. You don't have to deal with any pesky caps getting in the way or a mess of lotion everywhere." —Claudia
Get it from Amazon for $12. Available in two shades.
Promising Review: "I like it toooo much! 😍 The color is great, natural, fast, and easy to apply. Plus, it dries quickly. I used it for only two days and I got a good tan! 😀" —Amazon Customer
Get a pack of six from Amazon for $9.
Promising Review: "I am very fair-skinned, so it's hard for me to find anything that looks natural on my skin when it comes to lotions and spray tans. 100% recommend this product. I've only been using it for two days and there is already a difference." —Amazon Customer
Get it from Amazon for $9.
Promising Review: "As someone who is really pale, I was apprehensive to try this. I'm not a fan of the orange color that often comes from sunless tanners, but the price was right so I decided to try it. I exfoliated before my shower and then applied post-shower. The first time I used it, I mixed two pumps of lotion and a dime-sized amount of the tanner. It was a nice even, natural color. I applied it again the next day to add more color (still mixing with lotion). It dried in about 20 minutes and I was able to wear leggings all day without it streaking. It does have the awful smell, but nothing you can do about that. It lasts about five days before needing another application." —LMCDenver
Get it from Nordstrom for $23.
Promising Review: "I do not like tanning outside because I'm too impatient. I want to be tan now, like every other teenager in South Georgia. I tanned myself about nine days ago and still look like I just spent five hours in the sun! Just make sure to hold it away from you by 12 inches or so." —Jaeda!!
Get it from Amazon for $13.
Promising Review: "At 31, I was really getting frustrated with my skin. I couldn't figure out what it needed, but I knew my wrinkles were getting deeper. The texture was gross, uneven. As you can see in my photo, all of my issues cleared up within two weeks of night and day use. My skin is firmer, the texture is smoother and much more even. My face just feels and looks good. The sunless tanner is a nice touch. It makes me glow...not orange at all, and not dark enough to make it seem unnatural." —SallyReviews
Get it from Amazon for $17.
Promising Review: "I love these wipes. They are a bit expensive, but they are the only tanning product that works well on my very white skin without looking streaky or fake! Creates a nice looking, built-up tan that will vary depending on the shade of your skin. I was nervous to use on my face because my skin is VERY sensitive and prone to breakouts, but it was fine!" —MarissaS
Get the pack of eight from Amazon for $48. (Cruelty-free but owned by Unilever.)
Promising Review: "I was afraid to wear shorts when the winter went away because I was so pasty. The price of this product compared to others and the amount given is so worth it. The smell is a tad overwhelming, but after one day I saw results. Greatest self-tanner I've ever used." —Amazon Customer
Get it from Amazon for $7. Available in two shades.
Promising Review: "This was so easy to use. I blended it with my hands, and it came clean-off from my palms after. No weird areas and no orange. I'm very pale, so it's crazy for me to go straight to tan in just a few minutes." —musikjunki
Get it from Sephora for $18.