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32 Latinx-Owned Businesses To Support During Hispanic Heritage Month

Put your dinero where your community is.

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1. Stock up on everyone's favorite beauty applicator, Beautyblender which was founded, and continues to be run, by veteran celebrity makeup artist and badass Latina, Rea Ann Silva.

After working with artists like Vivica A. Fox, Rod Stewart, and Sean P. Diddy Combs, Ms. Silva saw the need for a beauty applicator that let you blend your makeup effortlessly while giving you a smoother finish. It was then that the Beautyblender, as we know it, was born. The Mexican, Irish, and Portuguese entrepreneur credits her mom with enrolling her in the Fashion Institute of Design and Merchandising, where she found her love for sketching, drawing, and eventually makeup.

Get them from Sephora: the limited-edition swirl design for $20 and the classic for $20.

2. Fill your library with all of the wonderful stories from Lil' Libros, a series of bilingual children's books with stories of important Latino figures and cultural identifiers.,

Created by Patty Rodriquez and Ariana Stein, Lil' Libros is colorful collection of children's books and one of the first to provide kids of all ages with the ability to learn Spanish and become immersed in some of the most important people in Latino culture. These two boss ladies saw the need for books like this when they became mothers and found nothing that could help their children and children across the country learn Spanish and about their rich Latino culture.

Get them from Amazon: the Celia biography for $9 and the Cuauhtémoc Shapes book for $10.

3. Get some amazingly unique and stand out pieces from Valfré, a Latina-owned online shop with so many cool things you won't be able to decide.,

Founded by Mexican-born artist Ilse Valfré, Valfré provides a variety of unique and colorful accessories and clothing to help anyone channel their cool girl style. Ultimately, Ms. Valfré's mission is to bring her art to life through some really fun and original pieces which reflect her total creativity.

Get the tee for $42 (available in sizes XS-XL) and the phone case for $38 (available for iPhone 6 and 7).

4. Shop Thalía's collection, Thalía Sodi at Macy's, because you know you've always wanted to shop Marimar's closet — now you can!|BS|BA%26slotId%3D17%26kws%3Dthalia%20sodi,

Thalía, the former Timbiriche member, and all around pop icon, is probably one of the most recognized Mexican faces in the world. Her famous voice and epic novela characters filled many latino homes for generations. Well, now she has a super cute line of affordable clothes you can shop at Macy's. The charming collection is filled with wearable staples, bold prints, and stunning silhouettes. All of which, I am confident, Pulgoso would approve of.

Get the dress for $50 (available in sizes XS-XXL) and the jeans for $30 (available in sizes 6-18).

5. Check out Pinetration 818, an Etsy shop filled with latino-centric enamel pins — your denim jacket will never be the same.


Like their Instagram says, Pinetration 818 is para la raza. They create unique, often hilarious, enamel pins of some serious iconic hispanic artifacts and distinct cultural symbols. I think you'd be hard-pressed to find a Mexican who doesn't want a Guansito pin — or is that just me?

Get the VapoRú pin for $10 and the Abuelita pin for $10.

6. Fill your home and life with a reimagined version of your favorite loteria characters thanks to Hey Guata, whose taken the classic game and revamped it to speak to his generation.,

Guatemalan artist Mike Alfaro took the beloved latino game and re-envisioned it for the millennial generation. What was once La Chalupa is now El Uber, La Bota is now El Shopping, and Mr. Alfaro even introduced new cards like El Brunch with an image of Avocado Toast and El Tinder. You can pre-order a copy of the new game here.

Get them from Hey Guata on Society 6: the La Feminist print for $15+ (available in four different sizes) and the notebook for $12.

7. If you're looking for body-positive, inclusive designs then Nalgona Positive Shop is your go-to store for cool T-shirts and inspirational slogans.


The Chicana-owned Etsy shop focuses on selling body positive merchandise for girls of all ages. Their main focus is bringing awareness to the struggle of suffering with an eating disorder and to help change the way woman perceive their bodies. Basically, it's a cute AF shop with a totally stellar mission.

Get the shirt for $27 (available in sizes XS-2XL) and the poster for $10.

8. Find a slew of adorable pieces at Claudia Ramos Designs, where you'll be able to shop a colorful collection of home decor and novelty items.


Claudia Ramos, the graphic designer, mother, and illustrator behind the adorable creations in this Etsy shop uses her own colorful, fun, and creative traits to become inspired. Ultimately her goal is to help bring joy to anyone who sees her work, and with their bright colors and beautiful designs it's hard to imagine they don't.

Get the 6" embroidery for $25+ (available in three options) and the vinyl sticker for $2.

9. Replenish your skin with the products from Tata Harper, a cruelty-free, nontoxic, and super luxurious skincare line.

One of the most luxurious, organic skincare lines out there, Tata Harper helps woman of all ages get the hydrated, healthy skin they crave with their handmade and cruelty-free products. Ms. Harper, the founder and CEO, is a Colombian-born entrepreneur who was inspired to create a chemical-free skincare line when her stepfather was diagnosed with skin cancer and urged by his doctors to look at the ingredients in the products he was using. As her brand grows, Ms. Harper is still at the helm, wanting to make sure that a company who makes products for woman is run by someone who understands their needs.

Get them from Sephora: the face oil for $68 and the floral essence for $68.

10. Find adorable, latino-centric children's clothes at Spanglish Threadz — they're so cute you'll probably want them for yourself.,

Created by parents Ana and Mario, Spanglish Threadz creates classic T-shirts and hoodies with a modern twist. Incorporating tidbits and unique characteristics of their hispanic culture into well-made and adorable children's clothing. Now, all they need to do is make that Sopita T-shirt in adult-children sizes — aka for me.

Get the hoodie for $25 (available in children's sizes 12 months-5T) and the T-shirt for $25 (available in children's sizes 12 months-6 youth).

11. Check out Rowdy Corazon, an Etsy shop that uses their latino culture and love for handmade items to provide a beautiful collection of gifts and accessories.


Pulling from family tradition, Rowdy Corazon, uses Mexican textiles and unexpected prints to create wearable and usable accessories you'll wish you had sooner.

Get the scarf for $35 and the set of three pencils for $6.

12. Check out Brewbles for adorable bath bombs, some of which you might want to eat — but don't, they're soap.,

The brainchild of Austin resident Catheryn Estefania Rodriguez Rangel, a Xilangx/Mexican immigrant, Brewable creates gorgeous and nostalgic bath bombs. Pulling inspiration from childhood memories and her cultural roots, Ms. Rangel gives woman everywhere all the bubbles they need for a relaxing bath.

Get the Cocada Jaboncito Set for $7 and the Chupacabra Bath Bomb for $7.

13. If you're looking for affordable novelty jewelry, then you need to check out Candy's Kloset, where you'll find a ton of adorable pieces to help add a little flavor to any outfit.


Started by a broke AF college student, Etsy shop Candy's Kloset has become a go-to shop for affordable and super cute jewelry, many of which are inspired by Latinx culture. Within their selection you'll find adorable pan dulce accessories and engraved bracelets so you can let everyone know you're a bruja — and proud.

Get the earrings for $8 and the bracelet for $8.

14. Support Anima Mundi Apothecary, a company dedicated to preserving the indigenous lands and local economies of Central and South America through organic agriculture and wildcrafted goods.,

Made in small batches and using true fair trade practices, Anima Mundi Apothecary uses medicinal botanicals found in nature to create teas, tonic, and oils that'll help relax and heal you. They source all their ingredients from the native people in Central and South America. Their Costa Rican founder, Adriana Ayales, has dedicated her life to studying herbalism and providing natural remedies.

Get them from Amazon: the calming tea for $20 and the brain tonic for $22.

15. Find eye-catching streetwear at Gag Threads, a Miami-based Etsy shop filled with original pieces.


Started in Miami in 2010, Gag Threads offers quality clothes and accessories with often hilarious slogans. I mean, who doesn't need a hat that reads, "I talk shit about you in Spanish?"

Get the hat for $20 and the pouch for $12.

16. Get comfortable AF basics that speak your mind from Boo Boo Ropa.,

Created by a mother of four, Boo Boo Ropa has clothing for the entire family. From soft tees to adorable sweatshirts you can find fun Latino takes on the basics you need in your closet.

Get the children's Mas Tamales Por Favor sweatshirt for $36 (available in sizes 2yrs-6yrs) and the women's Guera T-shirt for $32 (available in sizes S-XL).

17. Chanel your inner chola princess with the pretty AF designs of Bella Doña.,

Founded in LA, Bella Doña harnesses that SoCal chola esthetic that so many other brands try to imitate with ease. Their shop is filled with unique sweatshirts, tanks, and tees that'll definitely have you smiling now, crying never. Also, can we talk about how pretty this pink La Virgen sweatshirt is?!

Get the halter top for $34 (available in sizes L-XL) and the sweatshirt for $50 (available in sizes S-3XL).

18. Give your curls bounce and fullness by using Rizos Curls, a line of hair products designed to help bring your do back to life.,

Founded by Julissa Prado, Rizos Curls offers a fantastic line of hair care products for the curly-haired girl. After spending years hiding her curls in a tight, gelled-down ponytail, wearing it "à la crunchy" drenched in hairspray, and even going as far as to legit iron her hair — like with a clothing iron, Ms. Prado decided to create a line of products that worked and didn't break the bank. Filled with quality ingredients, Rizos Curls encourages you to show of your curls.

Get the curl defining cream for $15 and the deep condition for $14.

19. If you love candles and being Latinx AF then you need to check out the delicious smelling goods at Oh Comadre, a line of hand-poured candles made in some very yummy scents.,

Started by Marcella Gomez, a mother, wife, nurse, and a self-described candle lover, Oh Comadre offers organic veggie soy wax candles with cotton wicks. Because of her love of candles, Ms. Gomez spends months testing every detail to help create a prefect one. Each candle is hand-poured in Downey, California and is filled with the scents of her Latino culture. Helping you not only reminisce about that birthday when your tío dunked your face in your tre leches cake but also encouraging you to relax and wind down.

Get the El Jarrito candle for $11 and the Tres Leches candle for $19.

20. Give your pout the pop of color it needs with Nevermind Cosmetics.,

Believing that lipstick has the power to help change even the worst of moods, Miami based Latina cousins, Vanessa and Mari, started Nevermind Cosmetics. The twenty-something entrepreneurs are committed to making a range of bold and beautiful lipstick products at an affordable price that you'll wonder how you ever lived without.

Get "Grl Talk" for $15 and "Sorry I'm Late" for $15.

21. Find super cute pouches with hilarious and relatable AF slogans at Anda Pa'l.,

Anda Pa'l is a charming online tiendita with an adorable selection of pouches to help organize your life. Started by Puerto Rican native, Rita, she uses her love of writing and drawing to find inspiration for pieces. And she uses her online store to stay connected to her latin roots and her love of the language, culture, and music.

Get the románticos pouch for $15 and the cucumber pouch for $15.

22. Explore Shoptezuma for products to help you celebrate Mexican culture and style.,

With its main mission being to help people connect to Mexico, Shoptezuma's provides access to unique, rare, or simply hard-to-find products. With a growing catalogue, you'll be able to find everything from awesome T-shirts to the hot sauces you love that your local grocery store might not carry.

Get the Chapulin Colorado T-shirt for $22 and the onesie for $18.

23. Explore Hija de tu Madre, which offers unique and beautiful designs that'll liven up any outfit.,

If you grew up anything like me, then you heard the phrase hija de tu madre echoing through the halls of your house (sometimes with an expletive thrown in there) after you did something to annoy your mother. So when I discovered Hija de tu Madre, I couldn't help but feel instantly nostalgic. Filled with cute fashion finds, like embellished denim, colorful phone cases, and even children's clothing, this shop has everything you need to celebrate the beautiful mess it means to be Latinx.

Get the phone case for $17 (available for iPhone 6-7) and the necklace for $35 (available in a variety of countries).

24. Enjoy the delicious treats of Twisted, uniquely-flavored cotton candy that's totally sweet.

Who doesn't love cotton candy? Well, Twisted gives you another reason to love it, by taking a delicious, classic treat and adding your favorite flavors — like mango with Tajin and mazapan. It's almost like the founders went into every Candy Land-filled dream I've ever had and brought my happiness to life!

Get the Dulce Dream three-pack for $20 (includes churro, mazapan, and horchata flavored cotton candy) and the Fruity, Spicy...SWEEEEET three-pack for $20 (includes Mango with Tajin, Watermelon with Tajin, and Pineapple with Tajin flavored cotton candy).

25. Stock up on Peralta Project's cool pieces and elevate your style game.,

Founded in 2005 by artist and native New Yorker M. Tony Peralta, The Peralta Project has become an extension of his amazing art. Providing products mixed with latino and hip-hop culture that resonate with people from all walks of life.

Get the hat for $28 and the T-shirt for $28 (available in sizes XS-2XL).

26. Shop some of the unique creations from Horchateria, one of LA's most popular Latino coffee shops.,

Horchateria started as a delicious, and very Instagramable Latino-infused coffee shop in Paramount, California. Luckily, for those of us who aren't anywhere near California, you can still get a piece of the Instagramable magic through their adorable online shop with unique creations.

Get the air freshener for $6 and the coin purse for $6.

27. Rejuvenate your skin with the products from A Complete, a wonderful line that'll help give your skin a healthy glow.,

A Complete is dedicated to being a skincare company that helps women be inspired and celebrated. Founded by Angelica Fuentes, one of Latin America’s most prominent business women and philanthropist, her ultimate mission is to have women of all ages enjoy access to education, health services, and economic opportunity. A portion of all of A Complete’s revenues are donated to initiatives encouraging women’s empowerment.

Get the face wash for $28 and the serum for $54.

28. Upgrade your next party with a bouquet of Globitos, a line of Latino-centric balloons.

Globitos provides insanely adorable balloons with a unique latin twist. Everything from Frieda to conchas can help you celebrate at your next family gathering. I love them so much, I'm starting to think I should fill my apartment with all times.

Get a set of three balloons for $13.

29. Check out Reina Rebelde for a variety of makeup products in bold colors and beautiful designs.

Dedicated to unapologetically providing gran belleza to the world, Reina Rebelde was born out of a passion for makeup and Latina identity. Never underestimating the fuerza of a perfect lipstick, the line offers a wide variety of palettes, shades, and gorgeous colors to help anyone create a stunning look. Founder, Regina Merson first became enthralled with makeup when she was obsessed with the telenovela “Rosa Salvaje” and watching her mother's flawless beauty routine which, #same.

Get the 4 Play Wet Dry Eye Color Palette for $20.

30. Bring your manicure to a whole new level with Cha Cha Covers, a line of uniquely-printed nail covers.,

I mean, they sell nail covers with Selena and Juan Gabriel's face on them. If I need to say anything more about it, who are you even? Founded by Mexican born, Texas raised, and Los Angeles based entrepreneur Ana Guajardo, Cha Cha Covers aims to use less abrasive, non-toxic water based ingredients to help bring your manicure from cute to maravilloso.

Get the Juan Gabriel nail decals for $6 and the Selena nail decals for $6 from Cha Cha Covers.

31. And elevate your style game with the beautiful pieces from Style Mafia, a Miami-based fashion line with so many cute AF pieces.,

Created with the hope of strengthening Miami fashion culture, Style Mafia has grown to become a frequent stop for the fashion obsessed. Founded by fashion blogger Simonett Pereira, her goal was to create a line that mixed high-end design with more reasonable prices.

Get the long sleeve top for $63 (available in sizes S-L) and the ruffled top for $205 (available in sizes S-L).

Wish you all a month filled with shopping and mucho mucho...

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