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    54 Beauty Products With Before-And-After Pics That Prove They're Worth Buying

    Amazing mascaras, primers, shampoos, serums... and so much more.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A tube of Essence Lash Princess Mascara that'll leave you with lashes that look so damn long people will think you're wearing falsies — but you're not! And you didn't have the struggle of trying to put them on either.,

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99 (cruelty-free).

    2. A light and silky Touch in Sol No Poreblem primer so you can smooth out your skin before you apply your favorite foundation — they've even tested it out on these good looking oranges to show you how effective it is (no oranges or animals were harmed during the testing of this primer, it's 100% cruelty-free and vegan)., Amazon

    Promising review: "I'm 44 and for the past four years my skin has been throwing a hissy fit. No matter what I tried my pores were screaming through my makeup. You know what I mean? Makeup sinking into the pores will turn any good foundation into a pool party on your face. Finally, a month ago I found no this and it really works. I have combo-dry skin, weather depending and it doesn't make my skin oily. My foundation sets nicely over it (no sinking) and stays on for about eight hours before needing a touchup. And of course my pores...barely visible!!!! I'm happy!" —KPak

    Get it from Amazon for $15.50 (cruelty-free and vegan).

    3. A pack of facial and eyebrow razors that'll help shape your eyebrows, remove fine hairs, and smooth your skin.

    Promising review: "I love 💕 these little razors for all that peach 🍑 fuzz. My face looks so smooth now!!! They’re really easy to use. I had no idea there was such a product! My esthetician used something similar on my face and I thought 💭 I can do that!! So glad I found it!" —Patti16

    Get a pack of three from Amazon for $4.87.

    4. A bottle of Fanola No Yellow Shampoo for the best damn purple shampoo your gray, super-lightened, or decolored hair could ever ask for.

    Get more info on this impressive shampoo in our deep dive into Fanola No Yellow Shampoo here.

    Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I canceled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes, I achieved my desired results! I can't recommend it enough!" —Rachael

    Get it from Amazon for $9.77 (cruelty-free and vegan).

    5. A bottle of First Aid Beauty KP Bump Eraser Body Scrub formulated with 10% AHA to decongest pores while it gently exfoliates your skin.,

    Promising review: "Amazing product! I've suffered from KP on my arms for 15 years and nothing helped. This product didn't just help, it completely cleared it away! I noticed a big difference after just one use but after a month of using it two times a week my arms are smooth and I'm no longer embarrassed by them. I'm so excited! This product has changed my life!" —Sherrie Ruiz

    Get it from Amazon for $12+ (available in three sizes, cruelty-free and vegan).

    6. A bottle of Skinergy's Skin BHavior Resurfacing Essence designed using regenerative ingredients like salicylic acid, retinol (vitamin A), niacinamide, vitamin C (sodium ascorbyl phosphate), and hyaluronic acid — all of which are a perfect combo for acne-prone, oily, mature and combination skin types.

    Skinergy Beauty

    Skinergy Beauty is a Latina-owned beauty brand created with the goal to be inclusive of all skin types. Each of their products are made with integrity and passion to help make give you skin that looks and feels energized.

    Promising review: "WOW! Not even prescription acne medication has been able to control my acne and scarring the way this has. In addition, my skin looks brighter and smoother and almost glows! HIGHLY recommend this product!" —Maurylyne

    Get it from Skinergy Beauty for $54.99 (cruelty-free).

    7. A tube of Elizabeth Mott Thank Me Later Eye Shadow Base that'll make sure your eye makeup stays put all day long.

    Promising review: "I feel so stupid...I'm 65 years old and have always been annoyed by the fact that by midafternoon, my upper lids would be oily, shiny, and sporting a stripe from my eyeliner. I didn't think there was a cure. Then stumbled upon the idea of using a primer/foundation designed for the eyelids. What? How BRILLIANT!! Who would have thought? I dipped my toe into the water and purchased one tube of the Thank Me Later Eye Shadow Primer. I don't use eyeshadow on my lids, but I do use it as a liner on my lower lashes. (I add water to compressed eyeshadow and put it on my skin with a sponge-end pencil thing). This stuff ROCKS!! At the end of a hot Texas day, my lids are still as fresh and dry as they were at 6 a.m. And it only takes a pinhead-sized drop to cover one entire lid from lashes to eyebrow, with enough left to cover the lower lid area as well. It's creamy, but dries very quickly. Awesome! The only thing that keeps this product from being 100% perfect is that it has a chemical smell when you first put it on...BUT...after a few minutes, the smell is gone and my eye makeup looks impeccable for 12+ hours. Obviously, I highly recommend this product. They've found a lifetime customer with me." —ShortieTX

    Get it from Amazon for $13.75 (cruelty-free).

    8. A jar of Aztec Secret, a deep pore-cleansing mask that uses calcium bentonite clay to get deep into pores and remove any impurities.

    A customer review photo showing their chin before and after using the mask

    Promising review: "Great product. I mix Bragg Raw Apple Cider Vinegar with my Aztec Secret Indian Bentonite Healing Clay for my facial masks (instead of mixing water with the clay). After the facial, my pores are totally clean, and they seem to disappear. My skin also tightens and takes on a youthful glow. The results last for about a week or a little longer." —Gloria

    Get it from Amazon for $14.95 (cruelty-free).

    9. A professional-grade callus remover designed in a gel formula that you apply to your feet after you've soaked them. Once it's been on for about 5 to 10 minutes, just rinse it off and use a foot scrubber to remove that gross residue and dead skin. I know most of us aren't showing off our feet during these colder months but that's exactly why NOW is the time to work on getting your little piggies ready for market.

    A customer review photo showing their heel before and after using the callus remover

    Promising review: "Used for the first time today. Other reviews suggested wearing gloves and I don’t have any so I just tied a plastic bag over my hand, worked fine for me. My feet were terrible, flaky, and caked with dead skin. I need change, I want to have cute soft feet, it’s bad when your boyfriend has softer feet than you. So I soaked my feet for 10 minutes, applied the gel, let that sit for five minutes, soaked feet again, and used a foot scraper thingy. I’m happy with the results." —Esineda

    Get it from Amazon for $13.87.

    10. A microplane foot file to easily (and instantly) remove that dry cracked skin from your feet.,,

    Promising review: "After comparing foot files and reading the reviews, I decided to order this foot file. Living with chronic pain conditions has made it almost impossible to get out and go to the nail salon on a regular basis. I needed a way that I could 'maintain' my feet in between pedicure appointments, and purchasing this foot file was definitely a great decision. I couldn't believe how well and easily it removed the dead skin from the bottom of my feet. The only other product that I used was a tiny amount of callus remover to help remove the unwanted dry skin. I couldn't believe how well it worked and my feet felt so much better. I would highly recommend using caution when it comes to the amount of skin that you slough off. Otherwise, you could remove too many layers of skin, leaving your feet sensitive to touch or painful when walking on them. If you are looking for a way to maintain your feet on your own then look no further! The price is competitive, the quality is top-notch, and it couldn't be any easier to use." —Amy

    Get it from Amazon for $9.95.

    11. And while we're on our feet, a pack of exfoliating foot masks to help heal your dry, cracked feet — and even calluses. Just wear the booties for about an hour, and watch over the next few weeks as your dead skin literally sheds away and leaves you with the smooth, soft feet of your dreams.

    Promising review: "I can't believe I'm posting a picture of my foot to Amazon, but there's a first time for everything I guess. Being a New Yorker, I'm used to walking A LOT, and as a result, my feet were dry, callused, and just plain disgusting. I wouldn't even touch my feet and was embarrassed to wear sandals. I didn't want to pay for a pedicure, so I tried this, and I'm so glad I did. I couldn't believe all the skin that peeled off my feet. I felt like a shedding snake. As crazy as it sounds, my new beautiful feet have given me a boost of self-confidence. I can't wait to wear sandals again."—AmazonCustomer

    Get a box of two sets from Amazon for $23.95

    12. A titanium 540 .25" microneedle derma roller designed to help reduce the size of pores, fine lines, acne scars, and wrinkles — just gently roll it across the skin to help stimulate rejuvenation and exfoliate., Amazon

    Promising review: "My before and after photo is exactly 24 hours apart. I can’t believe the difference. I used a highly rated, mostly organic Vitamin C serum after rolling, and then followed that with a good facial moisturizer. I’m shocked at the difference. The small bumps on my forehead nearly disappeared." —Rebecca

    Get it from Amazon for $12.97.

    13. A peel-off liquid Magique SecondSkin nail polish barrier designed to help you protect the area around your nails from those often inevitable invasions of polish when you're applying a fresh coat.

    A series of customer review photo of the nail polish barrier applied under nail polish

    Promising review: "I recently discovered how to properly apply glitter nail polish and Second Skin Liquid Latex Barrier is perfect to keep my skin clear while I'm sponging on the glitter. A little goes a long way, which is great. But I think my frequency of use (weekly) will have me either buying more frequently. My next adventure is to try ombre on my nails." —Ace Harrin

    Get it from Amazon for $7.99 (cruelty-free).

    14. A color-changing BYO Blush that reacts to the pH of your skin to adjust to your skin tone and give you the perfect rosey glow — no matter what!


    Youthforia is woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally friendly and not using fossil fuels or gross toxins in their products.

    If two people with the same skin tone apply the blush, they'll both get a slightly different color! How cool is that? This contains 20 plant-based, antioxidant-rich oils that help nourish your skin. It's long-lasting; good for all skin types; and fragrance-free, vegan, and cruelty-free.

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 (cruelty-free).

    15. A bottle of Nizoral Anti-Dandruff Shampoo so you're flake-free — perfect for anyone who likes throwing in a few darker colors into their wardrobe., Amazon

    Promising review: "I wish I discovered this product earlier. Took me six months of suffering from severe dandruff and white spots on my face. I was a week away from a visit to the dermatologist. After trying a lot of products and creams that didn't work, I decided to give it a try. And with just one wash, my life was changed. This is my only shampoo now. Been using it for almost a year now and no more white spots on my face (itchy, flaky, and terrible) or the worst, thick itchy dandruff." —Beverly Ramirez

    Get it from Amazon for $14.84 (available in two sizes, cruelty-free).

    16. An exfoliating shower mitt designed to buff away any dead skin and leave you with super soft skin. It's made of a viscose material that isn't too harsh but still rough enough to exfoliate and soft enough to buff and smooth.,

    Promising review: "These really work! No chemicals, lotions, or gels needed — just water and SO MUCH dead skin came off. I was both grossed out and strangely satisfied by this… my skin has honestly NEVER felt this soft and I’m very happy with my purchase. I will update my review after I see if it helps with keratosis Polaris (little bumps on back of arms), but already my skin looks and feel better!" —Brooke Parent

    Get it from Amazon for $6.99.

    17. A super nourishing GIRL+HAIR Hair Mask and Deep Conditioning Hair Treatment formulated with coconut, aloe vera, and castor to beautifully hydrate your curls.

    Jar of Girl + Hair Curl Cloud with model showing before-and-after results

    Girl + Hair is a Black-owned, woman-owned small business.

    Promising review: "I'm a natural hair girl! I often struggle with finding a product that helps me manage and keep my hair safe for the next styling. Although I wear protective styles, the in-between time really counts, so this mask is a lifesaver. I love to see the hydration of my natural curls and I feel this product gives them the love they truly deserve! This product has helped me redefine my hair experience. Love it!" —Ashley Jennings

    Get it from Amazon for $12.99.

    18. A tube of Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum created with a perfect mix of vitamins, peptides, and amino acids that can give you longer, thicker-looking lashes in just about six weeks.,

    Promising review: "I love love love this stuff! It really works and I highly recommend it. I just ordered another three-month supply. I noticed a difference after about one month of use. My lashes are longer and fuller. Absolutely love this product." —Mrs. C

    Get it from Amazon for $34 (cruelty-free).

    19. A natural and organic lavender-scented dry shampoo and volume powder for that extra oomph your hair needs between washes.

    A customer review before and after photo using the powder on their bangs, which shows less shiny/greasy hair

    Promising review: "It makes my bangs and roots look fresh again. And I love that this is a powder and not a stinky aerosol spray. That also means that this lasts MUCH longer. I use it every other day when I don't wash my hair since I have very oily roots. I've been using it for almost a month and barely any is missing out of the bottle. A little goes a long way." —Rachel G.

    Get it from Amazon for $9.99+ (available in two sizes, cruelty-free and vegan).

    20. A rejuvenating LilyAna Naturals Eye Cream to help decrease puffiness, dark circles, and fine lines around your eyes so you look well-rested even when you're not.,

    Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

    Get it from Amazon for $9.99+ (available in three sizes, cruelty-free and vegan).

    21. A bottle of L'Oreal Paris Elvive 8 Second Wonder Water Lamellar, a rinse-out moisturizing hair treatment that can leave your hair silkier and shinier than you've ever seen it.,

    Promising review: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $8.97.

    22. A box of Crest 3D White Professional Effects Whitestrips — they'll get your pearly whites actually white in just a few uses. Your smile is how you greet the world, might as well try to have it looking its best!

    A series of customer review before and after photos showing their teeth yellow to white in 40 days

    Promising review: "The most significant changes happened in the first 10 days so expect smaller changes after that. I used two packs because my teeth were initially very yellow (I was a coffee/soft drink addict). I think most of you would be happy after 20 treatments. After using two packs I did a check-up at my local dental clinic, both my gum and enamel were healthy which is a big plus. They also measured the shade of my teeth as B1 so you know the pictures aren't just white due to picky lighting. This is pretty damn impressive cause B1 is the whitest shade one can get without veneers. Also, the cost of two packs was like a quarter of what I would need to pay if I was to do the treatments at the clinic. The most important thing is to be patient and consistent, stick to the damn treatments, and don't complain too soon. Make sure the strips stick to the surface of your teeth properly, especially if you have crooked teeth, and make sure to compare your results under identical lighting." —NotSponsored

    Get a box of 20 treatments from Amazon for $44.99.

    23. A bottle of Dr Song Benzoyl Peroxide Face and Body Wash formulated with 10% benzoyl peroxide to help really penetrate deep into your skin while being nonirritating. Body acne be gone!

    Promising review: "Amazing product! My daughter has suffered with chest and back acne for a couple of years now. We have used numerous products on the market and this line of products is the only line that has CLEARED her acne. I am so happy I spent the money on Dr. Song! The photo attached is approximately a month apart. Now two months later and skin looks even more amazing." —Amazon Customer

    Get it from Amazon for $9.99+ (available in two sizes, cruelty-free).

    24. An absolutely essential Denman Hair Brush designed to help in the detangling, separating, shaping, and defining of your curly hair.,

    This brush is great for 3c/b hair!

    Promising review: "I love this brush! I ordered it because I saw a YouTube video of a girl with curly hair using it, and her curls came out amazing! I always do wash-and-gos, and I usually would only brush/comb my hair in the shower, style it once I was out, but sometimes if I waited a little longer to style it, my hair would get dry and frizzy. It would be almost impossible to get my curls defined without getting back in the shower. With this brush, now all I have to do is spray my hair with water, put the product in it, and comb it through with this brush, and my curls are poppin'!" —Kirstie

    Get it from Amazon for $21.95+ (available in a variety of sizes and colors).

    25. A two-piece eyebrow soap kit — a clear-setting cream you can brush through your eyebrows to add thickness, volume, and texture. It also nourishes and conditions your brows.,

    Promising review: "I absolutely love this and am amazed at how much fuller my brows look! Application is also super easy and quick! I took three pictures — the top picture is before I applied it, the middle picture is after application, and the third picture is after I've drawn a line under my brow to clean up the look and filled in some sparse areas." —P.A.

    Get it from Amazon for $10.98 (cruelty-free).

    26. A reusable oil-absorbing Revlon Volcanic Face Roller to soak up any excess oil instantly. It can easily replace blotting papers and be used on a clean or finished face — it won’t mess up your makeup!,

    Promising review: "I love it! I always get so oily in my T-zone and I hate it so I’d pack on powder or run out of blotting sheets so quickly. This product absorbed my oil while not messing with my makeup! :) I will definitely be taking this with me everywhere." —Emma

    Get it from Amazon for $9.21.

    27. A pack of pimple patches just in case a pimple you didn't want decides to develop on your face right before your next big anything.

    reviewer with angry looking pimple on forehead, then the same reviewer with it flattened out and healing

    Promising review: "These things have gotten rid of so many blemishes for me! I had two really big pimples, one on my chest and one on my shoulder so I put these patches on them and it pulled so much stuff out of those pimples that the area where it's white is actually like thicker than the rest of the patch, these patches are a miracle! Gotta love finding inexpensive and super effective acne solutions!" —kaiah

    Get four packs of 24 from Amazon for $13.50 (cruelty-free).

    28. An ion generating Revlon one-step airbrush capable of drying, straightening, and giving your hair the volume you dream of with just one tool., Amazon

    Promising review: "I have 3A/3B curls (I included a pic.) I watched A LOT of reviews on YouTube for this product before I committed to buying it because that's always smart to do when you don't want to waste money. But OMG my results came out better than all the reviews I saw with the girls that had similar hair to mine! The trick is to keep rolling it a few times before you let the strand go. Just like the stylists do when they blow-dry your hair at salons with the large rolling brush. I was able to straighten my hair in 45 minutes on my first time and I could probably do it in less time next time because now I know how to use it. I was worried about my roots not getting straightened like in some of the reviews I saw but nope my roots came out perfect! The trick to that is to hold it at the roots for a few seconds. After a strand is straight and completely dry I'll switch it to cool and pass it through another time. If you want your ends straight and not flipped you'll need a flat iron but I prefer them flipped anyways. Be careful not to burn your hands by accidentally touching the blower. Also, your wrist/hands will get tired but it's still worth it! LOL! Oh, I've also somehow managed to turn the switch accidentally a few times while using it. My hair is amazingly soft and super shiny. The biggest pro for me is that it'll only take me 10 minutes to freshen my hair every day after that first day! Best styling product ever!" —BIANCA

    Get it from Amazon for $34.88+ (available in six colors).

    29. Or if you're looking for a tool that'll help you embrace your natural hair texture, the Bed Head Curls diffuser hair dryer is designed with tourmaline, ceramic technology to help with frizz and boost shine. The custom diffuser is removable too, in the event you're just looking for a regular dryer., Amazon

    Promising review: "The best thing I have ever bought for my hair...EVER. This was a game-changer for me. I've already recommended this to friends who have ordered it and said the same thing. The picture is with a regular blow dryer vs. with THIS blow dryer. If you have curly hair, you NEED this in your life. No questions asked. Buy it now! Don't read any more reviews, you're wasting valuable time. Just trust me. This is all you need in life." —Kimberly Deloge

    Get it from Amazon for $34.97.

    30. An amazing teardrop tip Maybelline Total Temptation Eyebrow Definer Pencil designed with a super defining color and a handy little brush that'll help you achieve a perfect brow, every day.

    A customer review photo showing half of their face with makeup and the other without

    Promising review: "I have little to no eyebrows. Penciling them in with something like Brow Wiz ($21) with the tiny tip is pointless and takes forever and I run out in a month or less. This makes it easy and my brows look BOMB!!! I will buy this over and over and over" —Duchess

    Get it from Amazon for $7.05 (available in four colors).

    31. A Vive Cosmetics matte liquid lipstick in Amor Eterno — a deliciously rich and darkish red lip that will not rub off. Wear your mask, eat to your heart's content, it'll survive it! If you're anything like me and love a red lip but also love to eat 23 out of the 24 hours in a day, this is the red lip of your dreams. This. Is. It.

    Instagram: @vivecosmetics, Vive Cosmetics

    Promising review: "I ate a whole biscuit with gravy, grits, and a hotlink and this lipstick was still going strong — if that doesn't impress you, I don't know what will. The color is also amazing, it's as beautiful as it is resistant!" —Noemi Mercado

    Get it from Vive Cosmetics for $20 (vegan and cruelty-free).

    32. A collagen coating hair protein treatment made with Ceramide 3 to help your heat-damaged hair come back to life.

    A review photo of their hair before and then after two uses, showing less drizzy hair
    Bek O' Connell/BuzzFeed

    Check out our full review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment (#1).

    Promising review: "I'm on my fifth order! My hair can't live without it! It's certainly one of my new favorite products that I've been sharing with friends and family! I highly recommend this product! 😎" —Linny

    Get it from Amazon for $8.06.

    33. A set of concealing L.A. Girl Pro blemish and undereye correctors so you always have perfect skin, even when you don't get rid of those under-eye bags in no time.

    A series of customer review photos showing their undereye area before and after using the correctors

    Promising review: "For me, the orange is an absolute necessity. Only one other product has ever been able to effectively hide my dark circles but the texture was too thick. So when I heard about this on YouTube I had to give it a try. Nearly six months later, I haven't turned back. In terms of under eyes, I always start with an eye cream to reduce creasing, then I apply primer, and then the orange corrector. I do my best to focus just on the DARKEST areas, and not the entire under-eye area. I find it helps to wipe a concealer brush against the applicator brush so that you can have more control over how much and where it is placed. After it's dry, I apply a light coat of foundation and lastly a light-colored concealer. I posted some unfiltered pictures of the before and after. The last was taken six hours after application. Also, I did not use any filter because I want to be able to show exactly what it looks like before and after." —Sam

    Get the pack of three from Amazon for $9.99 (cruelty-free).

    34. A bottle of NYX Matte Finish spray for makeup that'll last all day — like, 12 hours, through snow, fire, and emergency response teams all day.

    A series of customer review photos showing their makeup at the start and end of the day

    Promising review: "I’ve been using this for a while, but finally needed to write a review. This morning, I put my makeup on and did some generous sprays of this setting spray. Then, I went into the 100-plus-degree heat and demonstrated a short workout at an outdoor event. Despite drinking as much water as I could handle, I overheated quickly and EMS had to come to my rescue. Between my boyfriend and EMS, there was a small crowd around me literally pouring ice water on me, mopping my face and neck with cold towels, and pressing ice packs on me. This continued for a while and I was sure that my makeup was gone, but this spray kept my face mostly intact! If this spray can keep my makeup on through an encounter with EMS and being essentially submerged in ice water, it can keep yours on through your (hopefully less eventful) day!" —Bugaboo

    Get it from Amazon for $6.73 (cruelty-free).

    35. A bottle of Tend Skin solution that, when applied after shaving and waxing, can effectively reduce the appearance of razor bumps, burns, and redness — bye-bye bumps., Amazon

    Promising review: "I have sensitive skin and this has helped tremendously! I’m a woman who unfortunately started shaving my chin 20 years ago to get rid of peach fuzz. I’ve had stubble ever since and have to shave every day. I get rashes on my chin due to shaving. My skin is now less sensitive and my rash is almost gone!" —Angela

    Get it from Amazon for $16.99 (available in two sizes, cruelty-free).

    36. A miraculous Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer that might as well be a magic wand because it'll **poof** away any under-eye issues.

    A model's before/after picture using the concealer to cover up dark circles and brighten up under the eyes

    Promising review:I love this concealer! I am pale and the brightener has a slight pink undertone, so it works well to cancel out any darkness under my eyes, but also works as a concealer too. It doesn’t feel dry under my eyes. I always have a hard time finding a concealer that I love because most make my under eyes look dry/cakey even though they seem well moisturized before. I love how well this conceals but still feels so lightweight!" —One Whisper

    Get it from Amazon for $4.33+ (available in 16 shades).

    37. A whipped Dear Dahlia Dream Velvet Lip Mousse that can actually be used on your lips, cheeks, and eyes. They're formulated with dahlia flower, which not only helps nourish the skin but has a delightful scent.

    Dear Dahlia

    Dear Dahlia is an Asian woman–founded luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman's natural elegance, authenticity, and timeless beauty.

    These lipsticks are very different from other liquid lips — more light and airy still giving off long-lasting matte color that compliments all skin tones. I need them all!

    Get it from Dear Dahlia for $31 (available in 18 shades, cruelty-free and vegan).

    38. A bottle of Jergens Natural Glow +FIRMING In-shower Sunless Tanning Lotion — that technically works the second you turn the shower off and before you towel dry. While your skin is still wet, apply the lotion and it'll gradually let you build a tan. No sunlight required.

    A before and after photo showing the tan that can develop after using the lotion

    Promising review: "This really works! Very easy to apply. I love that it doesn’t stain clothing. I was tanned to my liking after my third application. The first application I noticed that the color was a little uneven. The next night I applied it and that solved the problem and the color was even. I haven’t had any problems with streaking. After I shower, I put my wet hair up in a towel so it’s not continuing to drop water on me as I apply the product. Then I just quickly run my hands over the beads of water on my body, then I apply the product. I think by doing this it helps with even application rather than applying it on dripping wet skin which may cause streaking. After I have applied all over I step out of the shower and then continue to rub in until completely absorbed. Fantastic results. I use the deep formula and I am medium complexion." —SoraV

    Get it from Amazon for $9.99.

    39. A NOONI Marshmallow Whip Maker that'll quickly and easily turn your face wash into a rich foam making for easier and more gentle application.


    To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.

    Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put it on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau

    Get it from Amazon for $7.

    40. TruSkin Naturals Vitamin C Serum, a topical facial serum made of hyaluronic acid and vitamin E. It can help brighten your skin and lighten dark spots and sunspots.,

    Promising review: "I have spent a lot of money at Sephora and Ulta looking for a miracle serum to get rid of my dark spots. In the last three years, something changed and I started breaking out with mild adult acne that later turned into a stress-picking ordeal which left me with nasty dark spots. I've also spent lots of money buying concealers to hide and not feel judged by anyone talking to me face to face. I haven't really changed anything in my diet really except eating papaya. LOL! I wash my face three times a week with Kate Somerville EradiKate Daily Foaming Cleanser and then use this serum. I shake the bottle and massage in a few drops all over. I do wear a mild face sunblock too. Like I said, I don't use it often or every night but it's doing something and I'm super excited to keep seeing results. I've also used it on my husband once and his skin was baby soft 😍. The picture on the left (pink shirt) is from today, the picture on the right is from two months ago. The sides of my face were very bad." —Bonaria Bustamante

    Get it from Amazon for $19.99+ (available in two sizes, cruelty-free).

    41. A bottle of Bio-Oil Multiuse Skincare Oil which is clinically proven to work against scars (once they're fully healed) while helping with uneven skin tone, dryness, and aging skin.

    A customer review photo showing their skin before (with acne) and after (without acne) using the oil

    Promising review: "I swear by this product. Very effective on discolored skin due to scarring. I had shingles on my face brought about by stress because we were moving. It ravaged the lower right side of my face and I was pretty sure it was going to leave hideous scarring. I bought this and started applying it when I started scabbing and still haven't stopped using it until now. I had my shingles in April and it's August now. Check the before and after pics. It works." —twitch

    Get it from Amazon for $8.92+ (available in six sizes, cruelty-free).

    42. A Paula's Choice 2% BHA liquid exfoliant formulated with salicylic acid that'll get rid of dead skin cells while helping unclog and diminish enlarged pores, smooth wrinkles, and brighten and even out skin tone. It also helps with redness and blackheads.

    Promising review: "I have every skin issue you can think of. Rosacea, acne (hormonal, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands on a multitude of different products, trying to find one that would at least make a dent. I’ve had many procedures, many trips to the dermatologist. Nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the appearance of my skin. Having rosacea, my face often felt hot, bumpy, and burned. While my complexion is naturally fair and pink, this has seriously covered all my bases in a gentle and effective way. I’ve been trying to turn my skin around for YEARS! This was the product that did it. If I could give it 100 stars, I would. It has seriously changed my life!" —hc

    Get it from Amazon for $11+ (available in three sizes, cruelty-free).

    43. A jar of Puriya Wonder Balm which uses beeswax, tea tree, and eucalyptus essential oils to help create a defense layer, especially in sensitive areas where moisture and sweat get trapped. It's also great to use as a lip balm for that painful winter pout — it's important to note that it has a thicker, waxier consistency that needs to be gently rubbed in to help with the absorption.,

    Promising review: "After months of purchasing different moisturizers for a problem area of dry, flaky skin around my mouth, I purchased this because of the reviews. Every other product I purchased offered little to no relief, and I definitely didn’t see any end in sight. Within a day, I could already notice a major improvement and two weeks later the problem area is almost completely healed. Highly recommend this stuff for anyone with a problematic skin condition — I don’t know what caused my symptoms, but this stuff definitely worked!" —Amazonian

    Get it from Amazon for $35.97 (cruelty-free).

    44. A bottle of Olaplex Hair Perfector No. 3 Repairing Treatment to help deal with broken ends and just generally damaged hair.

    A review photo showing their hair before and after using the treatment
    Elena Garcia/BuzzFeed

    Check out my full review on Olaplex No. 3, which is an awesome little miracle potion.

    Promising review: "MAGIC!!!! I swear this stuff is made from Unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA! After some really harsh processing (got my hair from dark, dark brown to very, very blonde so I could add funky colors — currently pink), my hair more closely resembled hay than it did actual hair and as the weeks went on, the breakage started getting worse. I tried this at my last feeble attempt to salvage my locks after a friend recommended it and I am BLOWN AWAY by the results! It really does work. I won't lie and tell you my hair is back to its normal state, but it is SIGNIFICANTLY improved. It is smoother, softer, and even has some of the weight back! This was just after one application (I left it in for an hour as the website suggested for my level of damage). I can't wait to see if it gets better with the next application. I am definitely sold." —

    Get it from Amazon for $28 (cruelty-free).

    45. A two-sided waterproof, smudge-proof liquid eyeliner designed with a stamp edge so you always get the perfect wing.,

    Promising review: "Amazon makes all things possible, even the perfect winged liner. I’m speechless. I’ve never been able to do winged liner in the 30 years I’ve walked the earth. This product is amazing, it’s seamless. Literally, it’s foolproof. Not to mention it has great staying power, it’s very dark, and hasn’t smudged all day. I seriously wasn’t expecting to like it this much, you’ve got a customer for life!" —Taylor

    Get it from Amazon for $14.97 (available in three sizes and two colors, cruelty-free and vegan).

    46. An argan oil, vitamin E, and aloe vera hair serum for help getting some serious shine and getting rid of frizz.

    A customer review photo showing their hair before and after using the serum

    Promising review: "Gives my hair perfect texture it needs to look great for the day, great nongreasy feel and argan is the first ingredient on a very short list of ingredients for the price." —Savannah

    Get it from Amazon for $11.99+ (available in three sizes, cruelty-free).

    47. A bottle of curl defining Moroccanoil Cream, a defining and enhancing solution that'll soften and gently hold your natural curl texture.


    Promising review: "I love this stuff! It can be used alone and it will keep my curls soft and nice. If it's humid out I still use a small amount of gel to finish it off to keep it from frizzing out but I think this is my favorite curl cream by far. I use Moroccanoil to moisturize my curls first, then this, and then gel if needed based on weather. I highly recommend this!" —Erica Bruno

    Get it from Amazon for $14+ (available in two sizes and in a value set).

    48. A tube of Vivienne Sabó Cabaret Première Mascara that features a plastic wand designed to help volumize, lengthen, and curl your lashes, without ever smudging.

    A customer review photo showing their lashes before and after using the mascara

    Promising review: "I will never switch!!! This is by far the best mascara I’ve purchased in a long time. I used to only purchase high-end mascaras, sometimes drugstore mascaras. This is great for glam makeup, everyday makeup, and no makeup days. You will not be disappointed. I have four backups!! It’s mainly for length and extremely black. You just need one coat to see the amazing results." —KalahJ

    Get it from Amazon for $12.95 (also available in a waterproof mascara, cruelty-free).

    49. A bottle of TruSkin Vitamin C Daily Moisturizer – it harnesses the powers of multiple antioxidants to help fight acne and signs of aging while it maintains hydrated skin — even through the often dry skin-inducing temperatures.