In videos posted to her Instagram story, Selena and her friends could be seen going from store to store and buying "as many albums as possible".
The situation caused some drama, since Selena's ex-boyfriend Justin Bieber had been criticised just a week earlier for using similar tactics to get his single "Yummy" to No. 1 on the Billboard charts.
stan twitter dragged justin for promoting yummy but selena is out here buying copies of her own album to get it to #1...I HAVE TO LAUGH
Most people just questioned why the artists were so "desperate" for their music to reach a certain place on the charts when they are already accomplished in their careers.
What is going on with Selena and Bieber and why are they this desperate for a #1?!?! They’re already accomplished?? Like they have nothing to prove? WTF IS THIS NEW PHENOMENON OF BIG ARTISTS BEGGING FOR A #1 😭💀 https://t.co/dduP8cVI9a
The funny thing about Camila, Justin and Selena doing all that for a # 1 is that roddy ricch didn’t even have to do a quarter of the desperate things they’ve done and they’re supposed to be the bigger stars...
Justin and Selena competing to see who can be more desperate for a #1 hit is WILD 💀 like, Justin giving DIY payola ideas to his fans and Selena buying her own album at target, Walmart, Best Buy, etc 💀💀💀 no tienen vergüenza estos
The album sold an equivalent 112,000 copies — 53,000 of which were pure sales — and beat out Roddy Ricch's Please Excuse Me For Being Antisocial by only 2,000 equivalent units.
It's safe to say Selena's fans are ecstatic that her campaigning — and their support — paid off, and got her the No. 1 she really wanted.
we ended the decade with selena getting her first number one and we started the new decade with selena becoming the first woman of the decade with a #1 album with #Rare... all with her most personal and special work yet... i'm proud
haters trying to bring down Selenators as we celebrate Selena's 3rd number one album by saying the number is "low" 😭 honey, years from now ain't nobody gonna remember the "first week number". You know what they gonna remember, the position 😏 Alexa, play RARE, Selena's #1 album.
SELENA SIMULTANEOUSLY HAVING THE NUMBER ONE SONG ON POP RADIO AND THE NUMBER ONE ALBUM ON BILLBOARD AND ROLLING STONE IS SO DAMN POWERFUL