I know you know this already, but just in case you don't, Taylor Swift premiered the music video for her new single, "Look What You Made Me Do", at the VMAs on Sunday.
Since the sneak peek of the video was released on Friday, Taylor has been accused of copying Beyoncé and making light of the time Kim Kardashian was robbed at gunpoint in Paris.
FYI, the video's director, Joseph Kahn, has explicitly denied any similarities to Beyoncé's work...
And the shots of Taylor reclining in a bathtub full of jewels – which some people said was a reference to Kim's robbery – seems to actually refer to something Taylor said in 2016.
"For the last couple of years the media has had a really wonderful fixation on painting me as this 'psycho serial dater girl'," she said. "Like, she jet-sets around the world, collecting men, and she can get any of them, but she's so clingy that they leave, and then she gets another one in her web, and she traps them, and locks them in her mansion, and then she's crying in her marble bathtub surrounded by pearls."
That specific shot also made reference to Taylor's recent sexual assault trial, during which she sued a radio DJ for $1 after he groped her at a meet and greet in 2013.
She sued for a single dollar to prove she wasn't doing it for the money, but rather "to serve as an example to other women who may resist publicly reliving similar outrageous and humiliating acts".
But all that criticism seems to have worked in Taylor's favour, because the video totally smashed the world record for the highest number of views in 24 hours.
The record was previously held by Adele, whose video for "Hello" racked up 27.7 million YouTube views in its first 24 hours – but Taylor overtook that record with hours to spare.
By the time 24 hours had passed, "Look What You Made Me Do" was on 39 million views – which is almost 12 million more than Adele's record.
And according to Forbes that's not the only record Taylor has broken in the last few days: The song's lyric video also smashed the record for most views in 24 hours.
And if THAT wasn't enough, "Look What You Made Me Do" is breaking records over at Spotify too.