Kendall Jenner Finally Addressed The Pepsi Controversy On "Keeping Up With The Kardashians"

"I just felt so fucking stupid."

You probably remember that, back in April, Kendall Jenner caused controversy by starring in an ill-advised ad for Pepsi.

Pepsi

In the ad, Kendall leaves a modelling shoot, joins a protest, hands a can of Pepsi to a police officer, and solves all the world's problems.

The ad was pulled almost immediately, but not before it had caused uproar on social media, with people calling for Kendall to publicly apologise.

Z @fathomalik

can y'all believe the nerve of kendall jenner for completely sweeping the ugly pepsi ad under the rug & not even attempting at an apology

08:52 PM - 16 Apr 2017

Back in August, Kendall's sister Kim even tried to explain why she hadn't apologised:

We're not perfect, but you see these things in the media, like Kendall, where I see her at home crying, but in the media she looks another way because she's not addressing it. I'm just like, "This is wrong. You need to speak up." She was like, "I don't ever want to show that footage of me crying." She was trying to not make excuses or be dramatic, but that was what she was going through at the time.

But Kendall has remained entirely silent on the subject – until now. Because the latest episode of Keeping Up With the Kardashians showed the aftermath of the Pepsi fiasco.

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At the beginning of the episode, we see Kendall call Kourtney and Khloé to tell them she feels bad about the ad.

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"Kendall did a commercial, and it basically caused a huge controversy, and it sucks because Kendall's been taking the blame for it all," Khloé then says during an interview.

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"Kendall tries really hard to be socially conscious and aware of the jobs that she takes, and to really think about how things affect other people. So it weighs really heavy on her heart, and she's super sensitive to this kind of stuff. Kendall's intent is never to disrespect or offend anybody."

And then we see Kendall in a confessional interview, talking about how excited she was to be considered for the job.

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"When I first got this offer... I mean, it's a huge company. The people I was following were so iconic and amazing," Kendall said. "Michael Jackson has done it, Britney Spears has done it, Beyoncé has done it, Pink. The list goes on. So to get something like that was just... It was so exciting."

But she also says that, after the backlash occurred, she immediately realised that she had been in the wrong.

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"After I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck, and I really didn't know what to do, and I completely shut down."

She then expresses worry that her dad, Caitlyn Jenner, would speak publicly about the situation and just make things worse.

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"Now I'm nervous that she's going to try and keep it brief, but to her brief is not so brief. She tends to say a lot, and I would rather everyone just not say anything."

Talking on the phone to Kim, Kendall said: "Whatever [Caitlyn] says, because she's my dad, people are going to really believe it and take it and run with it, when it's like, what does she even actually know?"

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But it turns out that, even though Kim called Caitlyn to warn her not to say anything about the ad, Caitlyn made the whole thing worse anyway.

Instagram: @caitlynjenner

In an interview a couple of weeks after the backlash started, Caitlyn said the ad was "cool" and "cute", and said she "didn't see some of the things that obviously some other people saw". She also said Kendall had read the script beforehand "and thought it was fine".

And we then see a confessional interview with Kim and Kendall, in which Kendall reiterates that Caitlyn had no idea what she was talking about.

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"My dad doesn't actually know what happened," Kendall says. "She wouldn't know if I had known or not. She was not in the works of it or behind the scenes of it at all."

Kim then gives Kendall some advice, saying she should use the situation as a learning experience, and just be "real and honest" with people.

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"It should affect you in a way where you grow from it, and become a better person from it," Kim says. "I just wish that you could see that there's light at the end of the tunnel, and that it will be OK if you're just honest and open."

And the episode ends with that footage of Kendall crying, which she had apparently never wanted the world to see.

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"I would never purposely hurt someone, ever, and if I knew this would've been the outcome I never would've done something like this," she says. "The fact that I would offend or hurt other people was definitely not the intent. And that's what got me the most, is that I would've ever made anyone else upset."

Well, I guess that's that.

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