You know Chrissy Teigen: model, mother of two, and the businessperson behind her super-successful lifestyle brand, Cravings, named after her two cookbooks.
As well as her cookbooks, Chrissy has a line of Cravings cookware at Target — and yesterday, she sent a few packages containing her ~Cravings essentials~ to some of her famous friends.
The products were all over Instagram's most influential stories, including those of Kylie Jenner, Kourtney Kardashian, and Shay Mitchell.
However, it seems not everyone was in on the PR box action, and — if the message Chrissy posted to her Instagram story is anything to go by — a few people weren't too happy that they missed out.
"Please don't ask for a box," Chrissy wrote. "My marketing budget is not infinite but my love for you is. Also I see some of u asking and you're literally rich."
In a series of follow-up videos on her Instagram story, Chrissy explained that her message wasn't directed at fans but at friends who didn't receive a box.
"Maybe that comes from somebody putting it in your head that we're just a content farm with endless money and got so big so fast, but I promise we didn't, as great as it looks," she ended the video.
The comments come after a very public feud with food writer Alison Roman, who last week accused Chrissy of capitalising on her fame to start her Cravings line, calling it a "content farm".
In a series of tweets after the interview was published, Chrissy called it a "huge bummer" and explained why she started Cravings in the first place.
I started cravings because I wanted something for myself. I wanted something John didn't buy, I wanted something to do that calmed me, made me happy and made others happy, too. Cravings isn't a "machine" or "farmed content" - it's me and 2 other women.