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The End Of Tati And James Charles's Friendship Has Left Me Sister Shook

"This was not about money. At all."

Hello, fellow internet people. If you're obsessed with YouTube like I am, then you're well aware of the situation brewing between James Charles and Tati Westbrook.

In case you're NOT AWARE, allow me to take you on a bumpy ride filled with #spon deals, hurtful words, and the end of a beautiful friendship. RIP.

Let's backtrack a little bit, shall we? This woman is Tati Westbrook, OG beauty guru on YouTube and founder of Halo Beauty.

This is James Charles, makeup and YouTube wizkid who's amassed over 16 million subscribers in the two years he's been on the 'Tube.

In case you didn't know, Tati was James's first mentor in the industry. James often talks about how much he loves Tati and how she's the reason he got into makeup. Tati even flew James out in 2017 to do her wedding makeup. Basically, James and Tati's bond is canon in the YouTube beauty community.

HOWEVER, that all changed today when Tati dropped her 40-plus-minute vid — titled "Bye Sister" — explaining the ongoing feud between the two and her decision to sever her ties with James.

View this video on YouTube

To say I'm "sister shook" would be the understatement of the millennium.

You might be thinking, "40 minutes?!" But don't you fret, dear reader, because I watched it all so you won't have to.


But you should, because it's good.

So let's get into it, shall we?

All the drama started back in April during Weekend 1 of Coachella. James posted a sponsored post for Sugar Bear Hair to his Insta story.

You might be thinking, "What's the big deal?" WELL, Sugar Bear Hair is a huge competitor of Tati's brand, Halo Beauty. So Tati saw this as a betrayal, especially after all her and her husband have done to put "millions of dollars" in James's pocket.

Instagram: @glamlifeguru

"Everybody says what they need to say and uses who they need to use, and I have had about enough," Tati said in her story. "It's not right."

James then posted this iOS press release on his Insta story, apologizing for making Tati cry.

Tati remained silent and didn't publicly comment on this...UNTIL NOW!

So why was this a betrayal? Maybe it was just business? WELL, Tati mentioned in her video that James said he doesn't feel "comfortable" promoting Halo Beauty on his channel because he doesn't want to promote supplements to his young audience. But then went and did a deal with Sugar Bear Hair.

Tati said that she felt "used" because she and her husband have negotiated deals on James's behalf, have mentored James, and have nurtured James. Tati promoted James's palette on her channel and constantly plugged his Morphe discount code in her videos.

I'm a loyal subscriber of Tati's. This is true.

Yet Tati feels as if none of her and her husband's graciousness has been reciprocated.

*grabs Kleenex*

Tati also said that another reason why she's decided to cut her ties is because she no longer wants to apologize for James's behavior.

She highlighted several alleged incidents about James, including him saying hurtful things about fellow beauty community members, Jaclyn Hill and Marlena Stell, as well as some, to be frank, ignorant comments he made about wanting to hook up with a straight waiter at a restaurant and not caring about the waiter's sexual orientation (James identifies as gay).

The straw that broke the camel's back? Tati accused James of spreading lies about her, especially after all that she's done for him.

"For you to lie to me and make me the villain, and go around and circulate a story to work on your side saying I'm loving the drama because it's improving sales," Tati said in her video, "That's not the case. You're my family, I love you still... This is not about money at all."

Tati ended the video saying that this isn't something she's happy about or wanted to make public, but felt like she had to because she didn't want anything to be misconstrued.

She mentioned that the end of this relationship will be hard for her. James did her wedding makeup and has been there for very important milestones in her life. She'll never be able to reflect on them without thinking of him.

So, there's the tea, sisters. I will say, this video is on Tati's channel and James Charles has yet to comment or respond. But, no matter how you feel, this is a sad day in both the beauty and YouTube communities. I hope they both find peace in all this drama.


James Charles posted a video to his channel apologizing to Tati for his actions at Coachella and the restaurant where he allegedly hit on the straight waiter.

View this video on YouTube

"I am so disappointed in myself that I hurt her," James said in his apology video titled, "tati."

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