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Knowing Who To Trust With Your Company’s Technology Needs Is Key

Fueled by Chris Rock's irreverent wisdom, learn why buying technology indirectly gives companies better value every time.

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Why Buying Indirectly Always Beats Buying Direct

As a technology broker, I’m often asked why a business would use me, a middle man, instead of going directly to a technology provider themselves, like Comcast, to get what they need.

When this happens, I think of Chris Rock’s bit about mothers raising kids on their own. Here’s a cleaned-up version of what he says:

A bunch of girls think that you don’t need a man to raise no child. Shut up! (expletive expletive) …Yeah, you can do it without a man, but it don’t mean it’s to be done. You can drive a car with your feet if you want to, it don’t mean it’s a good (expletive) idea!

This isn’t a referendum on how anyone should parent. In fact, I know plenty of single moms and dads who are raising kids very successfully on their own. And, my hat is off to them for doing such an amazing job!

That said, in some respects, would it be easier if they had a partner to share in some of the heavy lifting?


And that’s why I think having a technology partner is beneficial instead of going direct.

Who Is a Direct Supplier Looking Out For?

Anyone can buy technology direct from a supplier, but is the supplier really looking out for your interests or theirs?

A direct supplier will always put together a package of their product and service offerings, and bundle a few items together to give the customer the perception of a great deal. In some cases, bundles include technology you don’t even need!

Also, to fill in technology gaps that they don’t have services for, a direct vendor will leave you, the customer, to solve the problem on your own - determine what you need, where you should get it, and how much you should pay.

That’s why one of the most important decisions you can make for your business is to work with a technology consultant you trust. One who takes the time to know your business, and can guide you in your technology decision-making process.

Finding a Qualified Technology Consultant

Look at hiring a technology consultant the same way you would look at hiring a key employee for your company. Here’s a check list of things you want to look for:

•Check out their credentials. What certifications do their staff and subject matter experts have? Are they involved in continuing education within the industry to ensure they are on the cutting edge of offerings?

•Get references. Who have they worked for in the past? What was the sentiment of their customers after the work was completed? How was the follow-up once the technology was installed? Did they continue to be a partner to their clients on an ongoing basis?

•The company they keep. Has the broker been vetted by Fortune 500 companies and become a channel partner for them? Those types of companies would not trust their brand reputation to just anyone. To find information like this, visit Comcast Business.

When purchasing technology, having a trusted relationship with an indirect technology partner can only help you in the long run. A well-established firm will provide you with continuity from a sales and technical perspective. They can act in a consultative capacity, advising you on what technology acquisitions might work best for your organization. And, as opposed to a direct supplier, they can help to ensure that you get a competitive price on your infrastructure purchases.

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