18 Insanely Clever Tips For Writing Headlines That'll Make People Feel Things
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This post was created by Carolyn Kylstra, BuzzFeed Life's first Health Editor. She's now the executive editor for digital at Self.
1.Say your headline out loud. To yourself, to a friend, to your dog, to anyone who will or will not listen!
2.Or if you don't feel like talking out loud to yourself, write your headline the way you'd talk about the story IRL out loud in normal human person speak.
3.OR write it the way you'd maybe Tweet about it.
4.Or write it the way some random non-journalist would write about it on Facebook.
5.Make sure that whatever your headline says, it's logical and normal and obvious in a memorable way.
The big theme here, FYI, is to just make sure you sound like a human person and not a media spam-bot headline generator. The awesome thing about that is you already have exactly what it takes, because you ARE a human person.