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Flying lessons from Robbie Maddison's AIR.CRAFT

With nearly two million viewings since its debut in February, the unique Robbie Maddison "AIR.CRAFT" short film from DC Shoes, Shilo and director Jose Gomez made it into YouTube's Top 20 Most Shared Ads in February right alongside the best new Super Bowl spots and some other massive branded video sensations. DC Shoes has also released this behind-the-scenes view revealing some of the thrills behind the daredevil performances earning international acclaim for AIR.CRAFT.

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Shilo's Jose Gomez.

Via PSFK.com, the go-to source for new ideas and inspiration: Why multi-channel thinking is key to successful viral videos: Interview with @shilogomez of @shilotv