YouTube star and former UK Big Brother contestant Sam Pepper is causing quite a stir after posting a "prank" video which showed him pinching the backsides of women who weren't aware that it was him.
At the end of the video, Pepper is shown revealing himself to the women as both laugh.
In response to the clip, the hashtag #ReportSamPepper has trended on social media, with the majority of users calling for Sam to be reported to the police for sexual harassment.
Pepper has not yet released a comment on the sexual harassment claims.
Watch the full video here.
Update: Sep. 23, 11 a.m.
Pepper has released two new videos explaining his intentions with the prank, which he describes as a "social experiment" he conducted with willing participants who were completely knowledgable about the content of the video. The first of the new videos has already been removed from YouTube for violating its Terms of Service. The video showed the same scenario as the original video, but with a woman pinching men's backsides.
Watch the second of the new videos, containing Pepper's reveal about his "social experiment".
Pepper does not use this video to address other videos of his that have come under fire, such as one in which he seemingly handcuffs unsuspecting women to him and says it means they are now dating.