Nivea Men’s Campaign Blatantly Racist

Look like you give a damn…about socially acceptable forms of advertisement. This is a horrible misrepresentation of the Chenning meme. Shame on you Nivea!

1. Part Of The Nivea “Look Like You Give A Damn Campaign”

Note the classic “re-civilize yourself” line. Innocuous if it’s part of the overall campaign, right?

Unfortunately for the PR department at Nivea, the “Re-Civilize Yourself” portion of “Look Like You Give A Damn” is not present IN ANY OTHER VERSION OF THE ADS.

Check out more articles on!

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

  Your Reaction?

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.


    Now Buzzing