This is a technique that is not new, it is available within the industry today and we are using it for our Shop Online in combination with real life models pictures and still life pictures.
For our Shop Online we are using a combination of real life models pictures, still life pictures and virtual mannequin pictures. For all other marketing and campaigns – outdoor, TV, print and other media, H&M will continue to use real life models.
This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!