One of the many reasons why Sephora has so many loyal customers is their relatively lenient return policy. I mean, it's practically a life saver.
So earlier this week, when the Wall Street Journal reported that the makeup chain is using a service that tracks spending behaviors and can lead to a ban on returning products, many diehard Sephora shoppers were shocked.
Many of Sephora's Beauty Insider members have used the return policy to make sure they were truly happy with their purchase, and even when customers brought their receipts to complete a return some have received warning emails about their shopping habits.
Sephora addressed its use of TRE in a statement to Racked, and explained that TRE isn't meant to prohibit all returns, but to monitor for people who abuse the system.
"We make every effort to accommodate returns, but a small fraction of customers take advantage of our policy, in many cases returning more than twice as much merchandise as they purchase. This limits product selection and unfairly impacts other clients. When we identify excessive return patterns, we notify those customers that we may limit future returns or exchanges if no proof of purchase is provided."