1. When this student studied for his exams while milking the cows on the family farm.
2. When this flooring company went for a cheeky marketing tie-in with last month's marriage equality referendum.
3. When this swan DGAF about fast or slow lanes.
4. When now-president Michael D. Higgins chilled at a Bob Dylan concert in 1984.
This is him today.
5. When this Burger King outlet in County Kerry couldn't give two shits about public relations.
6. When this Dublin football team were celebrating winning an All-Ireland Cup Final – and casually ended up partying with the world's most famous boy wizard.
You can read the full story behind those pictures here.