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US residents can opt out of "sales" of personal data.
The iPhone was designed with Dieter Rams' Ten Principles of Good Design in mind. That means iPhones are supposed to be useful, innovative, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally friendly, and feature as little "design" as possible. But the accoutrements people decide to clad them in don't always follow those principles. Sometimes they just make you say WOW.