Response to Inside The Immortality Business:
The Decline of Cryonics: An Overview Abstract We predict the failure of the Cryonics Industry and the likely destruction of those in storage. Two failure modes are considered, organizational decline and political attack. The strategic direction of the Industry is analyzed by applying well known principles of marketing and organization theory. Two alternative strategies are suggested that could minimize failure risk by reversing the stagnation of the Industry and integrating it into the mainstream.