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Here are some SEO techniques you must practice:
Improve Customer Engagement to Enhance the Rankings: Engagement is referred to as the ability to hold the attention of the end users. When it comes to SEO, it is the measure of the total amount of time a user spends on the given site. Google claims that if a particular user tends to spend more time on a specific page of your site, this is because he or she found the information or content there useful. Therefore, if you wish to improve the overall page rankings in the search engines, it is vital to improving the overall customer engagement.
Re-Optimize the Existing Content: If your site is content-oriented or you run a blogging site, you must realize the importance of optimized content. To make your site's content SEO-friendly, you can learn some simple tricks from the advanced SEO courses. Once you have published an article or post, do not simply forget about it. Keep optimizing it every now & then to ensure the best results.
Focus on YouTube SEO: Video content is gaining impetus at a rapid rate. Therefore, if you wish to enhance the overall visibility for your site, you can make use of YouTube as your video marketing channel. For this, you need to ensure top-notch YouTube SEO for great results. When you focus on YouTube SEO, it can help in pushing your site into the first pages of the search engines along with getting direct traffic from YouTube as well.
Improve the Overall Site Speed: If you wish the end users to return to your site, it is important to take notice of the site speed. The online visitors do not like waiting too long for any site to get loaded on the screen. If your site speed is slow, you can expect higher bounce rates.
Devise Creative Content: Content SEO optimization tends to be the most powerful tool for your online success. Try creating interesting, user-friendly, SEO-optimized content for the end users.