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People Keep Finding "Help Me" Messages Under SoBe Bottlecaps

But don't worry, the beverage company apparently just thinks human slavery is hilarious.

Originally posted on
Updated on

"Help me. Trapped in SoBe factory."

It's popping up everywhere...


The company usually prints amusing things under its bottle caps.

Well, things that were amusing in 2006, at least.

And, of course, the "Help me" line is a play on the old "trapped in a fortune cookie factory" gag, but a lot of people seem worried about, well, the labor conditions inside Sobe.

It reads:

Hi there, we're sorry that our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our consumers a little smile or pause for thought, not offense, while they enjoy their favorite SoBe beverage.

We are planning on removing this cap slogan from our current rotation, however, it will take a while for existing stock to run through the market.

So, in that spirit, we may as well "pause for thought" and take this opportunity to learn some stuff.

Around the world, some 21 million people are victims of forced labor, according to the International Labour Organization. Of that figure, some 19 million people are exploited by private individuals or companies.

In the United States, some workers in the garment industry or food processing plants work 12-hour days, six to seven days a week, according to the Trafficking Resource Center.

UNICEF estimates that 158 million children ages 5 to 14, or one-sixth of the world's children, are engaged in some form of child labor.

David Mack is a reporter and weekend editor for BuzzFeed News in New York.

Contact David Mack at

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