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Black Friday Shoppers Completely Destroyed This Nike Store

"I thought there was an earthquake that happened."

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This is the Nike factory store at the Seattle Premium Outlets in Tulalip, Washington.

Instagram: @northwest

And here's what the store looked like late on Black Friday when people were done pillaging the place after an all-night shopping extravaganza.

Instagram: @le_lamer

Video posted to social media showed aisle after aisle full of upturned orange sneaker boxes as people scoured the store, hunting for deals.

Instagram: @iamtvoo

Seattle resident Larry Downer decided to visit the store quickly to buy a pair of basketball sneakers for his young son —but when he walked in, he couldn't believe his eyes.

"I thought there was an earthquake that happened," he told BuzzFeed News. "It was unreal."

Facebook: video.php

A store worker referred a request for comment from BuzzFeed News to Nike's corporate office, but one worker, who wished to remain anonymous, said an estimated 20,000 people passed through the store between 8 p.m. Thursday and 10 p.m. Friday.

Instagram: @wanniemation

Larry Downer said the staff appeared to be "overwhelmed" by the chaos.

"Seeing little kids kicking things to the side with disregard — that kinda bothered me," he said. "As parents were swimming through it, the kids had the same reaction."

Final day for the Black Friday sale and I'm ready to kms after all this

A timely reminder to spare a thought for the unsung retail workers of America. 🙌

Instagram: @nicoololz

David Mack is a reporter and weekend editor for BuzzFeed News in New York.

Contact David Mack at

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