One startup believes that gamification is the secret to making trivia games resonate with app users, especially those who are seeking some cash stakes and prizes. Think poker, Jeopardy! and perhaps taking the SAT rolled into a smartphone app — where category expertise are put to the test through ad-based or skill-based gaming.
TriviaSpar is a new gaming platform that’s part of International Knowledge League. IKL helps players and advertisers cash in on the gaming craze. How? Players weaponize their knowledge to rack up points and exchange them for gift cards, merchandise and compete for trips to the MTV Awards and Super Bowl. Advertisers, on the other hand, gain insights on their digital campaigns, and also get the chance to target users who may be interested in their products.
There's room for experimentation in an online gaming industry that generated nearly $20 billion last year. But it can be easy to get lost in a litany of info-based apps. In other words, there are plenty of mobile games where people can put their knowledge to the test just for the fun of it. So what if prizes, jackpots and even some cash stakes were included? Would that boost user engagement?
There are 5 million questions in TriviaSpar consisting of all kinds of topics — from movies, cars, history, you name it. So there's room for anyone to showcase their domain expertise. One approach is for users to watch video ads and answer questions about what they've learned. As an incentive, they get paid cash or points for proving they've paid attention. Advertisers gain insights into their campaign, and they also get to reach an audience that's potentially interested in their vertical.
The second method is a skills-based game where players use their knowledge in a winner-take-all tournament — ala poker tournament meets Jeopardy!. Users pay an entry fee of 25 cents to $20 to square off against other category experts around the world. The last person remaining wins the entire pot.
The skills-based tournament is a way to identify a top expert on, say, cars or movies — information that could also be valuable to advertisers because they can consult the winner on how to optimize their content, product or marketing campaign. The skills-based model is launching across 45 states in America, and is being introduced in Great Britain and Australia.
If the concept takes off, you could see trivia tournaments in school districts and campuses around the world. Think Harvard versus Oxford. Or how about teachers versus top students at your local library. People love competition but not everyone can play basketball or dodgeball. Sports is necessarily constrained by local games at neighborhood parks. However, mobile apps enable the gamification of learning excellence across borders.
TriviaSpar uses blockchain technology to track questions and responses. That means there's a secure record from which organizers can refer to if players dispute the process or outcomes. The game is available on the App Store and Google Play.