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The Oscars, Anne Hathaway And Proms? Teaching Us Lessons On Branding?

Brands live or die by the smallest details. Here is one that suffered from several missteps leaving it more abandoned than Anne Hathaway when she co-hosted the Oscars with James Franco.

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Brand designer and Fast Company blogger David Brier unveils the hidden link between Ann Hathaway, the Oscars, Prom Night Disasters and the the Brand.

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