David Brier, Fast Company expert blogger and brand identity guru had this fantasy. It goes something like this:
"While in my office enjoying my morning Illy cappuccino, I am alerted an important call has just come in: Ms. Kardashian is on the line. I answer the phone. What ensues is a conversation one could only dream about: she is an admirer of my work, has a fragrance line coming out and would like to commission me to design the new brand and its launch. By the time our call is done, the froth on my cappuccino has long since disappeared but that's okay. Life is good. There's more cappuccino where that came from. I hear a siren outside the window to awaken and realize it was only a dream...."