ICloud: Big Step For Content Management, But Not For The Cloud

All About The “Apps Experience” The glaring feature of Apple’s much-vaunted iCloud announcement? It doesn’t have much to do with the cloud. At least, not in the usual Google sense of doing everything via the browser with no local storage or apps. In Apple’s world, apps still need to reign supreme, or it risks falling well behind its more cloud-aware rivals, so iCloud is all about enhancing the apps experience by using the cloud for a vast array of synchronization and content management functions. This makes perfect sense for Apple, even if the hijacking of the “cloud” term may ruffle feathers among those who really do seek the triumph of the browser, with all the content and services accessed remotely from devices that are increasingly stripped-down – Google’s Chromebooks are, in their purest form, little more than browser appliances with a layer of Linux underneath Chrome