So before Atlantis on Saturday, BBC One put out some new stings for the Doctor Who 50th.
They're encouraging fans to use this hashtag for The Day Of The Doctor.
There is still no pleasing some people.
So the Dr Who hashtag is #savetheday. Once again marketing fails to understand the medium. It’s even a character LONGER than #doctorwho!

Andrew Ellard
@ellardent
So the Dr Who hashtag is #savetheday. Once again marketing fails to understand the medium. It’s even a character LONGER than #doctorwho!
But as this guy pointed out, if you shorten it then this happens.
#savetheday - or #std for short.

David Jørgensen
@misterjorgensen
#savetheday - or #std for short.
Graham Linehan just seemed awfully confused.
Wow! #savetheday is already trending! People very excited about the release of my new fragrance for men!

Graham Linehan
@Glinner
Wow! #savetheday is already trending! People very excited about the release of my new fragrance for men!

Some people just stayed angry about how long they're having to wait for episodes.
@IanLevine DWO Yep. 50 years & missing a full series = great! No UK monthly repeats = great! Convention Exclusives for USA = great!!!

richt1963
@richt1963
@IanLevine DWO Yep. 50 years & missing a full series = great! No UK monthly repeats = great! Convention Exclusives for USA = great!!!
@richt1963 I find myself vehemently agreeing with you. It really is NOT so great after all - No matter what the "brand managers" might claim

Ian Levine
@IanLevine
@richt1963 I find myself vehemently agreeing with you. It really is NOT so great after all - No matter what the "brand managers" might claim
Less grumpy people did some nice pencil drawings.
Somebody did Clara with inks.
The fact there was a hashtag led this forum user to join Twitter.
Some people would just like to get on with seeing the trailer, thanks.
#SaveTheDay #DoctorWho #ForcedSocialMediaFun

Stephen Kelly
@StephenPKelly
#SaveTheDay #DoctorWho #ForcedSocialMediaFun
Some people had typographical issues.
Those serifs are just going in any old direction now. #SaveTheDay

Paul Lang
@rudemrlang
Those serifs are just going in any old direction now. #SaveTheDay

Some people found a way to make it all about their pug.
Pug is snoring and making TARDIS sounds. On brand. #SaveTheDay

Darren Scott
@darren_scott
Pug is snoring and making TARDIS sounds. On brand. #SaveTheDay
But this about sums up the general mood.
