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    32 TikTok-Famous Products That You Will, In Fact, Use This Winter

    Skip the dry skin, dirty cars, and drafty doors of winter's past with these TikTok finds.

    1. A pack of Shark Tank-approved miniature spatulas so you can make sure your money is going farther and scoop out every 👏 last 👏 drop 👏 of that expensive foundation, lotion, hot sauce, etc.

    A reviewer's cut-open foundation bottle, tiny spatula with a long handle, and the small jar full of foundation they were able to save
    a model using a small spatula to get mustard out of jar

    Spatty is a woman-owned small business founded by Cheryl Rigdon. She dreamed up the invention in response to frustration over not being able to get every last ounce of product out of her purchases, and then landed a deal with the Sharks on Shark Tank

    The set comes with one spatula with a 6-inch handle, and another with a 12-inch handle.

    Check it out on TikTok here

    Promising review: "So worth it! I'm so happy with it. You will definitely save money using this. I think about how much I could have saved if this was invented 30 years ago. I mostly use it for small makeup jars. I tested out the longer one on a 18-ounce lotion and it worked fine. Some reviews complain about not being able to get every curve and corner of their container...oh please.! You get so much more than you would without it." —Liz

    Get a set of two from Amazon for $9.99.

    2. A rechargeable electric lighter that's windproof, splash-proof, portable, and just overall very nice to look at. Basically, a very worthwhile addition to your candle season routine. 

    A Gif of BuzzFeed editor lighting a candle with the electric lighter
    a reviewer hand holding the lighter in black
    Heather Braga / BuzzFeed, www.amazon.com

    Get a closer look on TikTok here

    Promising review: "I saw this product all over TikTok and decided to buy one for myself because I hate using regular lighters. It has a very long battery life and works like a charm. 10/10 would buy again." —Abriana

    Get it from Amazon for $8.99+ (available in seven colors).

    3. A budget-friendly putty primer mixed with squalane for a host of hydrating skin benefits (vital during these dry winter months) to help your foundation go on silky smooth and achieve that virtually airbrushed look. 

    a reviewer wearing the primer and foundation
    a reviewer holding a small tub of the primer

    See it in action on TikTok here

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $9.99

    4. A battery-operated fabric shaver to rescue well-loved sweaters and knits from the horrors of aging — lint, matted fibers, and pilling, oh my! It's like a tiny vacuum so just empty the detachable lint catcher when you're done. 

    Be sure to pick up two AA batteries! They're not included.

    Check it out on TikTok here

    Promising review: "I LOVE THIS. I have seen this product all over TikTok and have been thinking of getting it for a while. It is the best thing ever. It removes all the little fuzz balls on my leggings or sheets. It helps me relax honestly. I recommend." —Kayla foulk

    Get it from Amazon for $13.99+ (available in five colors).

    5. The famous Little Green upholstery cleaner if you want to be shocked and awed by this machine's ability to suck up messes and restore furniture, carpets, and even car interiors to their former glory. Winter slush is going to make its way onto your carpets, and this is just the tool to quickly make it all go away. 

    See it in action on TikTok here.

    Promising review: "Yep! TikTok made me buy it and I loved it. Things definitely look cleaner. Spots on my carpet are gone, and my car seats look brand-new for the first time since I bought it! Directions are easy. Just a heads up, MAKE SURE TO USE WARM WATER. If you leave water in it and it gets cold, it's not as effective, so just follow instructions and it should be wonderful!" —Carlos

    Get it from Amazon for $123.59.

    6. A painless, mint-flavored whitening pen because some of winter's best beverages — coffee, tea, and red wine — are known to stain teeth. With this pen you can get a brighter smile at an affordable price. And the best part? No lingering sensitivity like you might expect from regular whitening strips. 

    Get a closer look on TikTok here

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $15.99.

    7. An easy-to-use collagen-coating hair mask so you can fight back against cold weather dryness with an at-home treatment that hydrates hair and helps turn back the clock on years of abuse at the hands of bleach and blow-dryers.

    BuzzFeed editor's before and after photos showing that the cream made their hair less frizzy and more smooth
    Bek O'Connell / BuzzFeed

    See it in action on TikTok here

    Promising review: "TikTok make me buy it the first time. I liked it enough to buy it again. Leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

    Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."

    Get it from Amazon for $7.64.

    8. A pair of reusable anti-nausea bands that'll help soothe churning stomachs caused by car rides, cruises, and even pregnancy without copious amounts of Dramamine. 

    Learn more on TikTok here

    Promising review: "I get motion sickness at a drop of a hat. When I decided to go on a second cruise, I bought these thinking they wouldn't do anything and that I would return them once I got home. I was pleasantly surprised and found that these helped me tremendously. I wore them all the time over the course of my five-day cruise and was never sick during my vacation. I was stunned. My first cruise I got so seasick the first day and ended up in a foggy haze the rest of the trip since I took so much Dramamine. Great little product and I can't believe how well they worked. I bought a second pair for the car, so if I ever feel sick, I can just put these on. I would highly recommend, even for the skeptical." —KristinaK

    Get a pair from Amazon for $8.53.

    9. Some laundry detergent sheets for getting the same stain-fighting clean you've come to expect from your detergent without the bulky plastic jugs and messy blue goo. 

    a hand holding a box of laundry sheets and a single sheet of detergent
    Danielle Healy / BuzzFeed

    Kind Laundry launched in the midst of the pandemic on a mission to reduce global plastic waste with their planet-friendly alternative to bulky, traditional laundry detergents. 

    Check it out on TikTok here

    Why did we ever invent liquid laundry detergent when sheet detergent is just so much better? It feels ridiculous that it's taken so long to make this switch. These squishy sheets are so easy to use, mess-free, and are MUCH easier to store than big ole jugs. Plus, the packaging is 100% recyclable cardboard and I still get the same clean I've come to expect from regular grocery store brands. 

    Get a 60-pack from Amazon for $19.95 (available in unscented and ocean breeze). 

    10. A bottle of nail and cuticle care oil you apply like a clear coat of polish to give your nails all the cuticle-softening, nail-strengthening nourishment they need even more when it's cold. 

    See it in action on TikTok here

    Promising review: "Found it in TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all not chipping. Love it." —sidna saavedra

    Get it from Amazon for $8.50+ (available in four sizes). 

    11. A patented pet hair remover if Fido's seasonal shedding is taking over your home and you're tired of constantly lugging out the vacuum. This uses bristles, not sticky tape, to catch lint meaning you can clean and reuse it over and over and over again.

    a reviewer photo of a the ChomChom sitting on a black hoodie with the left covered in hair and the right free of hair
    a gif of a reviewer using the lint roller to pick up hair

    ChomChom Roller is a Massachusetts-based small biz creating an eco-friendly, reusable alternative to sticky lint rollers. 

    Check it out on TikTok here

    Promising reviews: "TikTok made me buy this and it is money well spent!! I’m convinced that my beagle sheds a full coat of hair and regrows it daily! I use this on my bed every single day and it blows my mind how well it works. Before this I was going through four to five disposable sticky rollers a month and spending three times longer to remove dog hair. I am buying these for everyone in my family as Christmas gifts this year! ❤️" —tiff4short

    Get it from Amazon for $31.95

    12. A tiny milk frother because it's a quick and easy way to *whip* up cozy, cafe-quality drinks without leaving home, where the milk you want is always in stock. 

    Reviewer image of white marble handheld frother on its stand
    Reviewer using the frother to frother milk in a cup

    See it in action on TikTok here

    Promising review: "So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at-home drinks feel so much more special. It’s easy to use and froths pretty quickly. If you’re on the fence I’d say, 'What are you waiting for? Buy it already!'" —Denise

    Get it from Amazon for $16.99+ (available in 27 styles).

    13. A beloved Carhartt beanie so you can join the legions of people who already love this rib-knit cap. It comes in loads of different colors, so you never have to compromise your style for head warmth.

    Reviewer in brown/beige color of hat
    Reviewer in a gray foldover beanie with the Carhartt logo stitched in front

    See it on TikTok here

    Promising review: "Saw this hat on TikTok and decided to place my order! I needed a cozy guy for the winter. It can get very cold where I live especially during morning time when I’m walking my dog. I need to keep my ears warm! The material is so soft and there are many color options. I got the black one." —MHF

    Get it from Amazon for $19.99 (available in 35 colors).

    14. A vegan exfoliating body scrub that buffs away bumps by combining the benefits of a chemical peel and microdermabrasion into one gentle, at-home treatment. If winter usually causes your KP flare-up, this scrub is worth trying. 

    Check out a dermatologist's TikTok review here.

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa 

    Get it from Amazon for $12+ (available in three sizes). 

    15. A microfiber EasyWring spin mop with a hands-free wringer for a quicker, easier clean when the kids or your pet inevitably track a bunch of mud across the floors. This mop is designed to get into tight corners *and* is made with microfiber fabric that is machine washable and able to trap dirt with just plain ole water — no harsh cleaners needed. 

    Model using the foot pedal on a water basin to wring out a small mop
    O-Cedar/YouTube / Via www.youtube.com

    See it in action on TikTok here

    Promising review: "I had had it with my broken basic mop and bucket. I tried to just get a dollar store Swiffer to get us by, but that wasn't cutting it at all. With three boys and a dog that makes his rounds on all the furniture and every exposed corner, I had to do something. After seeing a TikTok where a woman demonstrated this mop to clean her walls, and hearing my boss raving about it, I decided to click the Amazon button. Let me tell you: I HATE cleaning, I HATE mopping, but I LOVE for things to be clean. I was able to mop the entire house TWICE (because it was that dirty...please don't judge) within an hour. A few days later I mopped the entire house again within 10 minutes because it wasn't quite as dirty. On another positive note, my boys love the spinner and think it’s a toy! So, every time I get the bucket out my 10-year-old and 4-year-old ask to mop the house because they think it’s fun. MAJOR BONUS!" —Molly

    Get it from Amazon for $34.97

    16. A terra-cotta sugar saver bear to turn your hard-as-rock clump of brown sugar into a soft pile of ready-to-use sweetness (and keep it that way), so you're always ready to make a warm batch of cookies on a cold day. 

    a reviewer photo of the sugar bear inside a container filled with hard clumps of brown sugar
    a reviewer photo of the same container now filled with soft brown sugar

    Just soak it in water for 20 minutes and place it in your sugar to soften and maintain moisture for approximately three to six months.

    See it in action on TikTok here

    Promising review: "I was nervous to try them in case they were a waste of money. Yesterday, I followed the directions, i.e. soaked them in water for 20 minutes, then plopped one each in containers of hard-as-concrete dark brown sugar and one of light brown sugar. I didn't dry them, just dropped them in on top. So today, I took the containers down and looked, and each container of formerly concrete-hard sugar was easy to measure out, no lumps, it's a miracle!" —NGS

    Get two from Amazon for $11.98

    17. A waterproof shower phone holder with a touch-capable screen if you like to have total control of your shower time song selection or just need extra entertainment while working to convince yourself it's time to leave your deliciously warm shower. 

    a reviewer hand touching the outside of the shower phone holder with a phon inside
    a reviewer rotating the shower phone holder

    See it in action on TikTok here

    Promising review: "This product was a TikTok recommendation and has not let me down. It comes with three adhesive mounts and sticks well to either tile or glass. The clear screen allows for scrolling or swiping easily. My only critique is how the phone sits inside. I have the iPhone 11 Pro Max, which is a larger phone but it sits low in the chamber and that prevents me from changing between apps as I can't swipe up at the bottom to get back to my home screen. Otherwise it's great!" —Susan Gifford

    Get it from Amazon for $16.99 (available in white and purple).

    18. An immunity-boosting allergy supplement because your dog's endless scratching could be a sign of seasonal skin allergies (one of the most common reasons for vet visits). Fortunately, these soft chews not only help with allergic reactions and skin sensitivity, but they also deliver a dose of probiotics and other nutrients to help support immune function, digestion, and promote healthy skin.

    Before photo of a dog with a red, irritated belly
    Same reviewer's dog after taking the allergy supplements, which calmed the dog's skin and made it less red

    Get a closer look on TikTok here

    Promising review: "Receive these about a week ago and WOW! My baby girl has been suffering with itchy, red skin for months; she’s eaten her feet and licked herself practically raw. Obviously, Benadryl wasn’t working so I tried these after seeing a video review on TikTok. I am extremely excited to say that we are completely satisfied, and that our baby girl no longer has the itching and redness. She’s not licked or touched her feet since giving them to her once a day every day. I’m shook." —Erica L. Robertson

    Get 90 chews from Amazon for $28.97.

    19. These affordable wireless Bluetooth earbuds so you can listen to all your favorite audiobooks, songs, and podcasts without getting any pesky cords tangled up in your scarf and 13 clothing layers. These come with a handy travel/charging case and connect to your devices in one easy step! 

    Get a closer look on TikTok here

    Promising review: "These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Kate Arnold

    Get it from Amazon for $22.99+ (available in five colors). 

    20. An acupressure mat and pillow set with over 7,000 pressure points that work to stimulate nerves and improve blood circulation. In layman's terms, it's an au naturel way to help you relieve stress and muscle tension by literally laying down. 

    Check it out on TikTok here

    Promising review: "I love it. First seen on TikTok and when I saw its benefits, I had to buy. It’s really helped me sleep. Also great for stress. A little uncomfortable at first but after the first five minutes you get used to it. 10/10 recommend." —Serena Dimaggio

    Get it from Amazon for $23.64+ (available in eight colors).

    21. A plug-in color-shifting mushroom light for adding an enchanting and not-too-bright glow to any hallway or bathroom when you finally look up from your laptop at 5 p.m. and realize the sun has set. 

    Reviewer holding white plug with pastel mushrooms and leaves blooming out of it
    The mushrooms lit up in the dark

    Check it out on TikTok here

    Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice so I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting just enough so I don't have to turn the main lights on in the middle of the night." —1Thand

    Get it from Amazon for $6.87

    22. A customizable door draft stopper to plug up gaps that prevent your home from being heated (or cooled) as efficiently as possible. Simply cut to size, slide on your door, and enjoy a little extra $$$ in your pocket. 

    a reviewer photo of the under draft stopper installed on a door
    a reviewer installing the door draft stopper

    Get a closer look on TikTok here

    Promising review: "It’s saved us so much money on our energy bill we’re definitely buying more and I encourage you to buy more if you want to save on your energy bills." —Kellykelly

    Get it from Amazon for $19.99

    23. A set of claw clips if you need a quick and easy way to keep hair out of your face while going about your day. Thick-haired folks, fear not! These jumbo clips can securely hold all your hair, too. 

    blue claw clip in reviewer's hair
    colorful hair claw clips in a line

    Check these out on TikTok here.

    Promising review: "I will admit I bought these from seeing them on TikTok and I needed new clips for my thick hair. I am not disappointed and beyond glad I got them. The colors are gorgeous and they stay put without hurting my head. I'm very impressed." —Jessica

    Get a four-pack from Amazon for $9.99+ (available in 10 different color sets).

    24. A portable vacuum with multiple attachments because mud and slush season isn't doing your car's cleanliness any favors. This vacuum conveniently plugs into the car's aux outlet and has a SUPER long cord so you can easily suck up every mess (even ones in the back seat) on the go. 

    a reviewer photo of the portable vacuum, travel case, and included detail attachments
    a reviewer photo of their dirty car floor on the left labeled

    Check it out on TikTok here

    Promising review: "So I saw this product recommended by a TikTok user, so of course I bought it! This car vacuum works wonderfully. The cord is super long — I drive an '08 Prius and I still had cord left after I swept in the trunk! The vacuum has a bristle suction piece, a long narrow one, and a hose like a regular sweeper would have. It comes with one filter inside the vacuum and an additional one with a small brush to help clean it. It also came with the bag which everything fits in and a nice car air freshener! I love this product, it works very well." —Ken

    Get it from Amazon for $32.99 (also available in a cordless version).

    25. A genius bag cleaner ball so when you reach into your purse or backpack you aren't greeted with gross piles of mystery dirt, crumbs, and sand. And it's reusable! Just take out the inner ball, give it a rinse, and it's good to toss back in your bag.

    a reviewer photo of the purse cleaner ball with the outer plastic cage attached
    a reviewer photo of the inner sticky ball removed showing crumbs and dirt stuck to it

    See it in action on TikTok here

    Promising review: "These are THE BEST. They collect so much dirt and dust from my tote bag and keep everything clean. Super small and easy to clean as well!!" —SueMagoo29

    Get it from Amazon for $14.99 (available in three colors). 

    26. A pop-up silicone drain protector that'll protect your drain from hair so you can take your plumber's number off speed dial. 

    a reviewer photo of the drain protector
    a reviewer photo of the drain protector catching hair in the tub

    Check it out on TikTok here

    Promising review: "It has been a dilemma for me for many years to find a way to keep hair from going into the tub drain. I've even tried an upside-down plastic container. Well, problem solved. Where have you been all my life? Gosh, I looked in stores and have never seen this product before. I searched Google years ago and didn't find anything either. Sure it doesn't trap 100% of the hair, because the silicone is soft and there is a very fine gap that one or two strain of the hair falls through, but heck, I'll take that." —Lucy

    Get it from Amazon for $11.99.

    27. A contoured sleep mask for light sleepers whose sleeping-in plans are too-often thwarted by daylight savings and earlier sunrises. The concave shape effectively blocks out light, and the adjustable strap helps you get a comfy, customized fit that won't slip off during the night. 

    a reviewer wearing the sleep mask in black
    a reviewer photo of the outer view of the sleep mask
    a reviewer photo of the back side of the eye mask

    Get a closer look on TikTok here

    Promising review: "I’ve purchased at least a dozen styles of masks over the years. They are either not dark enough, slip off, etc. and then I found this mask! It has literally changed my life!!! I can sleep beyond sunrise and get a full nights sleep!! I ordered a backup in case something happens to the first one. I’ve been an Amazon customer since 1998, ordered thousands of items, and this is my best purchase to date." —Elizabeth A. Lewis

    Get it from Amazon for $19.99+ (available in six colors).

    28. Some chic leather car hooks to help you focus on driving instead of rescuing your expensive bag from taking a tumble on the muddy floor. Purses, shopping bags, and other precious cargo now have a designated spot to call home that blends in seamlessly with your car's interior.  

    a reviewer photo of brown hooks mounted on a car headrest
    a tote bag hanging from a black headrest-mounted hook

    Check them out on TikTok here

    Promising review: "I saw these on TikTok honestly and thought they were so cute, especially for the price. They match your car interior so perfectly and overall are such a good find! Highly recommend." —savannah

    Get a pair from Amazon for $11.74+ (available in six colors). 

    29. scalp massager with large silicone-tipped bristles if you're battling dry, flaky buildup or just want to recreate that salon-quality head massage without the awkward small talk. 

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord / BuzzFeed

    See it in action on TikTok here

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98+ (available in three colors).

    30. A set of Globbles so you can stop picking your nails and start joining the legions of TikTokers already loving this stress-relieving fidget toy. These colorful balls are not just fun to squeeze and stretch, but they also stick to pretty much any flat surface without leaving behind messy residue. 

    Reviewer holding six squishy balls in different rainbow colors in their hand
    reviewer throwing them all the wall where they stick

    See them in action on TikTok here

    Promising review: "Bought a six-pack for my neurodivergent family. We are all either ADHD or autistic. I struggle with compulsive hair pulling and bought these to help keep my hands busy. They are the perfect size, more satisfying than a stress ball, clean easily, fun to hurl at the wall or ceiling, and so far have lasted very well. I did test the durability of one and did break one when I pulled it as hard as I could — the inside looks something like shaving cream and didn’t smell or anything. But if you have a kid who is an aggressive chewer, perhaps keep an eye on them." —Amazon Customer

    Get a set of six from Amazon for $10.69

    31. A snag tool that'll save snagged knits by pulling stray strands back into the fabric, which feels better than your other options — cut it and risk a hole, try and ignore it (which you know you can't), or buy a new sweater. 

    GIF of the snag tool used on a shirt
    Reviewer photo of a snag in a shirt
    The snag is gone after using the tool

    See it in action on TikTok here

    Promising review: "I am soooo glad I saw this on TikTok! I’ve been wearing my favorite snagged up dress for a couple of years now because I KNEW there would be a solution to fix it. Someone handed me a large, ratty ole box at work one day and it snagged the life out of every part of this dress. Today it looks brand new. What an amazing, magical product to have on hand!! Now I’m on a hunt for more snagged up clothing to fix up!" —Chella 

    Get it from Amazon for $8.

    32. A two-pack of Dan-O's seasoning for packing more flavor and less sodium into every meal. These all-purpose spice blends are no less versatile than your standard salt and pepper, but unlike other spice blends they are low-sodium and free of any gluten, carbs, or sugars.

    the two bottles of seasoning sitting on a grill
    Amazon

    Dan-O's is a small biz that launched in 2017 and gained popularity on TikTok during the pandemic.

    Watch this TikToker fall in love with these spices in real-time here

    Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go-to seasoning." —Heartcri

    Get a pack of two (one original, one spicy) from Amazon for $13.99.

    Some reviews have been edited for length and/or clarity.