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    Just 33 Beauty Products That Work So Well We Feel Compelled To Share Them With You

    Friends don't let friends not know about these products.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A gluten- and cruelty-free lengthening mascara if you're tired of getting excited about mascaras that never live up to their promises. This one is different — or at least according to the 145,000+ 5-star reviews.,

    Promising review: "Holy grail mascara! I've used this mascara for about three years now and it still tops any other mascara I've tried. It will transfer if you apply it to your lower lashes, so I use a different mascara for my bottom lashes, which I don't mind at all. I always get asked if I'm wearing falsies! It's a mascara that stays wet longer, so I always apply one coat, let it get tacky, then apply a second coat for best results." —Joseph Gonzalez

    Get it from Amazon for $8.69.

    2. A pack of Skin1004's Zombie masks that'll deliver skin-tightening, fine-line-reducing benefits at the small price of looking like an extra in The Walking Dead for 15 minutes. It'll just make that post-facial reveal that much more sweet!

    Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

    The kit includes eight Zombie Pack sets (powder and activator), plus one applicator brush!

    Promising review: "When you put it on, the smell hits you hard. As it is on your face the smell is not too bad and the mask tingles as it dries. Wash it off and reveal clean, smooth skin. Plus fun to take pictures looking like a cracked mess." —raine

    Get an eight-pack from Amazon for $30.90.

    3. This best-selling Tarte full-coverage concealer so you can brighten those dark under-eyes without having to worry about cakiness or creasing.


    This vegan formula includes shea butter to help retain skin elasticity, mango seed butter to moisturize, and licorice root oil to color correct and brighten.

    Promising review: "I have severe dark circles under my eyes and this is the only concealer that I will ever use. Once I tried it I was hooked. It's the only full coverage concealer that stays on all day and doesn't look cakey once applied. It doesn't even matter if I use too much, because it blends so nicely." —Cara C

    Learn more in our full Shape Tape review.

    Get it from Tarte for $29 (available in 35 shades).

    4. A volcanic stone face roller to soak up excess face oil even if you have makeup on! Unlike blotting papers, this roller is able to be washed and reused, reducing waste and saving you $$$.


    Promising review: "Amazing! I have very oily skin and I’m always shiny. I hate those blotting papers; this is so much better! I roll it all over my face several times a day and in seconds my skin is matte again. Also, it’s like a nice little face massage when I do it. It is super easy to take apart to clean, and after using hot water and my facial cleanser it is dry pretty quick, though I usually just let it sit out overnight. Highly recommend!! I’m going to buy more so I can leave them all over — purse, diaper bag, bathroom, car!" —Brooke Burns

    Get it from Amazon for $9.98.

    5. A multi-tasking plant-powered vitamin C serum with over 58,000 5-star ratings for anyone looking to lessen dark circles, sun spots, redness, and breakouts.

    A split photo of a face with some breakouts and the same face with the breakouts gone.

    Check out our TruSkin Vitamin C Serum deep dive for more info!

    Promising review: "This product changed my life. I now leave the house without makeup but feel confident because this serum gives me such glowing skin with an even complexion. This is must for me every morning after my cleanser and before my moisturizer. They use a good stabilizer because the vitamin C doesn't oxidate over time in the bottle. I'm now on my second bottle and plan to keep buying. I have normal to dry skin type for the record!" —Kaitlyn Evangelista

    Get it from Amazon for $35.99.

    6. A pack of multipurpose dermaplaning razors because that middle school eyebrow mishap has made face shaving and brow shaping feel like a daunting (and risky) task. These teeny tiny blades safely remove peach fuzz, exfoliate skin, and include a precision cover for worry-free eyebrow maintenance.,

    Promising review: "Took me a little while to figure out the right angle to use this effectively but once I did it worked like a charm. I’ve used it for shaping eyebrows and managing the little bit of blonde peach fuzz I have on my upper lip. I haven’t tried it anywhere else but no bad reactions or pain, and relatively easy to maneuver with a bit of practice." —Kelly G.

    Get a three-pack from Amazon for $4.99.

    7. A silicone-free L'Oréal moisturizing treatment if you want visibly healthier-looking hair FAST — like, eight seconds fast. This rinse-out formula works on any hair texture or length, delivering the proteins and amino acids necessary for a shiny, flippable mane.

    @lorealparis / Via,

    Shine in a silicone-free product?! Dreams really do come true.

    Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down but since this is a water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —fariba n.

    Get it from Amazon for $8.97.

    8. A cruelty-free eyeshadow primer that'll make sure all the hard work you spent on that smokey eye doesn't go to waste and lasts all day long without smudging or creasing.

    Promising review: "This is the best eyeshadow primer I have ever purchased! I was on the fence as other primers have left my eyes feeling sticky, or heavy, and after long periods of time, I still tend to get creases. Not with this primer. A little goes a long way with this primer. It lasts all day, and I have even gone to work a few times still wearing 'last night's makeup' because it holds so well. I am amazed with the quality for the price — and even though the tube is small it has lasted me a little over a year since I only have to use such small amounts." —nasty-otter

    Get it from Amazon for $13.75.

    9. An all-in-one hot air brush so you can style, dry, and volumize hair in one easy step. This gadget combines the heat of a blowdryer with the shape and bristles of a round brush to make at-home blowouts a breeze.,

    Promising review: "I have very thick, wavy hair. I can never blow out my hair because it's too hard to hold the round brush and hair dryer in the right spots. THIS!! It is everything all in one and the oval shape makes it so easy to use. It gets really hot. It is a little loud on high, but I've found if my hair is already a little dry then I can just use it on low. I used a blow-dry primer spray to accelerate the drying time and protect my hair. I'm in love! The flat iron always flattens my hair and makes it look dry. This straightens and retains the volume and gives it a soft, nondamaged look." —SAHM2011

    Get it from Amazon for $34.88.

    Some reviewers with 4a–c curls like the barrel brush, but if you're looking for something to blow out tighter curls or coils, consider checking out the Revlon one-step paddle brush, which is designed with curlier hair in mind!

    10. A tub of rejuvenating eye cream to tighten, brighten, and lift those tired eyes and make it look like you actually got enough sleep and didn't stay up late re-watching The Office...again.,

    Promising review: "I never ever write reviews. I have tried every eye cream out there. Not one does what is says. This was immediate! I saw softening of my wrinkles and crows feet. It’s amazing. I will be buying this again and again." —melisa delaney

    Get it from Amazon for $9.99+ (available in three sizes).

    11. A tube of Glossier Boy Brow for instantly filling and fluffing brows with just a couple of quick swipes. Now, who's ready to face the day with the best brows on the block?

    AnaMaria's before and after photo showing darker, fuller-looking brows after using Boy Brow
    AnaMaria Glavan / BuzzFeed

    BuzzFeed editor AnaMaria Glavan (pictured above) swears by this stuff: 

    "This magic bottle is proof that not all heroes wear capes. The creamy formula, which comes in blonde, black, clear, and brown (which is what I used!), goes on smoothly and doesn’t require a lot of product to do the job. I used the wand to brush baby hairs in the beginning/middle of my brow upwards, and then brushed the longer, toddler-like hairs at the end of my eyebrows, sideways. And one coat was more than enough! Boy Brow does what exactly what the Glossier brand claims to do; it gives me a filled-in eyebrow that doesn’t look filled in. The finish looks natural, which is exactly what I wanted — my facial caterpillars have never looked better.

    Get it from Glossier for $16 (available in five shades).

    12. An affordable teeth-whitening pen because traditional strips are tough to use, expensive, and can leave you with teeth sensitivity that is, in my professional opinion, NO fun. This pen requires just ONE minute of daily use to get teeth that are four to eight shades whiter. The best part? No lingering sensitivity.

    a split image of a reviewer's teeth before and after using the whitening pen

    Promising review: "These pens are awesome! They are very easy to use and come with good instructions. I haven’t even used it ten times yet and I’m already seeing results so I’m excited to see it keep getting better!! The flavor is a little bit unpleasant but not bad at all and definitely worth it. I also haven’t noticed it making my teeth sensitive at all, which I was a little worried about since I already have sensitive teeth so I’m glad it’s not affecting that!! The first picture is a selfie from before I started using this, and the second is from today! You can already see some results after only a few times!" —Sami Froemke

    Get a two-pack from Amazon for $19.99

    13. This Korean exfoliating mitt if you love the delightful feeling of disgust that comes with seeing dead skin slough away right before your eyes and knowing that you're going to feel SO SMOOTH after.,

    Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle Gill

    Get it from Amazon for $7.49.

    14. A scalp revival dry shampoo with charcoal, biotin, and witch hazel that cleanses and refreshes hair, while working to prevent future oiliness. And it's safe for all hair types — color-treated, keratin-treated, chemically treated, and relaxed hair.


    Briogeo is a Black woman-owned beauty brand founded by Nancy Twine, who spent her childhood whipping up natural beauty products with her grandmother because of dissatisfaction with the natural hair care products she found in stores. Briogeo strives to take it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance-driven to provide visible results for all hair types.

    Promising review: "This is actually a great product. Being Black, we typically do not use dry shampoo. However, this does not leave a residue in my natural hair or hair extensions. It makes your scalp feel refreshed and adds some volume. I've tried other products by this brand as well, and have yet to be disappointed." —aharrell

    Get it from Amazon for $24 or from Briogeo for $24 (save 10% when you subscribe).

    15. A pack of 40 acne patches so you can stop that zit dead in its tracks with gunk-absorbing powers that speed up the pimple healing process without picking or popping.

    Promising review: "I ordered these on a whim after a long day of isolation and internet browsing and because I have a terrible habit of picking at spots on my face and making them into something much much worse. These magical spots are life-changing!!! Put them on before bed (or before work) on clean skin and FORGET about them. You don't notice they're there — unless you go to pick at something and then YOU STOP!! Leave them in place for at least six hours and then peel them off. They come off easily (but not so easy that they come off while sleeping) and the amount of 'bleck' they suck out is amazing!!! So a spot that was going to erupt into Mount Vesuvius ends up being NOTHING!!!! I've purchased six packages and will keep buying them. An amazing value!" —Jennifer Nothdurft

    Get a 40-pack from Amazon for $8.49 or an eight-pack of the large patches for $8.49.

    16. An exfoliating ingrown relief toner with gentle chemical exfoliants supported by essential fatty acids to improve overall skin tone and texture. It's the soothing aftershave your sensitive skin craves to draw in moisture and defend against ingrown hairs and razor bumps.

    Oui The People

    Oui The People is a Black woman-owned small biz creating shaving essentials that are inclusive *and* effective at combating all your biggest shaving woes like ingrown hairs and dryness.

    Promising review: "OK this stuff is SERIOUSLY amazing! I’ve always had terrible issues with ingrowns and have been using this little guy on legs and bikini area and I could see an immediate improvement. Skin is softer and I haven’t had any new issues pop up. Recommend 10/10." —RJ

    Get it from Oui The People for $25.

    17. A hair finishing stick for making your messy bun look a little less messy by smoothing flyaway hairs up and away in seconds.

    Promising review: "I was skeptical of products like this, but I figured it was cheap enough to try. I'm SO glad I did! I always have what I call 'fluh fluhs' coming out of the part on my head and no matter how many times I wet them down they stick straight up again. This product sticks them down and they stay down! The only caution I would give is that there's a little learning curve of how hard to press the wand to your hair. I find that I need a very light touch or I get too much of the product in my hair, which then looks a little greasy. If you wipe the brush as you pull it out you should be ok — just like mascara! Great buy!" —tinyntuff

    Get it from Amazon for $7.98.

    18. Or an edge control gel that'll help smooth edges and baby hairs without any greasiness or flaky residue. Just sleek styles for days.

    BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and non greasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $7+ (available in five sizes).

    19. A vibrant 35-color eyeshadow palette because this one palette opens up a big, bright, beautiful world of cool and colorful makeup looks.

    BH Cosmetics

    Promising review: "One of my favorites by far! Love blending the colors with one another. Super fun to create different looks with just this palette alone. Highly recommend if you want a palette that really pops!" —Kumi

    Get it from BH Cosmetics for $12.

    20. A powerful 2% BHA salicylic acid exfoliant if harsh scrubs haven't done your skin any favors. It helps to clear skin and unclogs pores by gently sloughing away dead skin to reveal the texture-free glow hiding underneath.

    on the left, a reviewers skin with hyperpigmentation on the cheeks labeled "before" and, on the right, the same reviewer with their skin clear and glowy labeled "after 1 month"

    Promising review: "This product helped clear my skin after I struggled with many other products. I was struggling with what I thought was milia on my forehead. I have tried exfoliating with all sorts of different products. I read a review on Reddit and though I would give it a try. So glad I did. I put this on and saw results in on night. I honestly love how well this product worked for me." —Nicola

    Get it from Amazon for $10+ (available in two sizes).

    21. An award-winning cruelty-free eyeliner that's creamy for a smooth glide, brightly pigmented, and long-lasting so you can get the bold look you're after without the subsequent raccoon eyes.

    Kulfi Beauty

    Kulfi Beauty (named for a type of South Asian ice cream) is a woman-owned small biz that Priyanka Ganjoo founded after spending years working in the beauty industry without ever seeing herself represented. Their mission is all about creating space for self-expression, particularly within the South Asian community, and all of their products are made with the skin concerns of POC women in mind.

    Promising review: "This product glides on so smoothly and stays on all day, even on oily lids. The colors also look fantastic on brown skin! I just repurchased a couple of shades; I’m never using another liner." —Devika S.

    Get it from Kulfi Beauty for $20 (available in five colors).

    22. A mega-popular CeraVe foaming cleanser so you can keep your skin clean and clear with one simple product that won't leave your face feeling stripped and dry afterward. It also doubles as a body wash if you're struggling with bacne, chestne, or buttne.,

    Promising review: "I’m 30 years old and have fought bad acne my entire life so I’ve tried many different cleansers from the super gentle ones like Cetaphil to prescription ones with harsh chemicals. This is a good middle of the road cleanser. I really feel like it does a good job getting my face clean and removing dirt and makeup (unlike Cetaphil) without drying out my face completely (like the harsh chemical ones). I typically have pretty oily skin and this does a good job of removing the oil without over drying my skin." —CBAKERD3

    Get it from Amazon for $14.99+ (available in two sizes).

    23. Plus, this corresponding CeraVe moisturizer to round out your routine with a top layer of hydration that's fragrance-free and never feels too heavy or greasy.,

    Promising review: "I don't like greasy lotion. I don't like watery lotion either. I want lotion that doesn't have a scent, goes on smooth and easy, doesn't 'absorb' away and actually hydrates the skin. I'm so glad I tried this lotion because it checks all of those boxes for me! I have normal skin and live in a dry climate. The older I get, the more important it becomes to me that I take care of my skin. I've tried a million lotions, from cheap to expensive and this one is now at the top of my list. If you're on the fence just buy it. It's worth every penny!" —Jennifer S.

    Get it from Amazon for $11.38+ (available in two sizes).

    24. A fast-drying matte finishing spray for keeping your makeup in-place and maintaining that matte look you walked out of the house with ALL day.

    Comparison of reviewer's makeup, half of which looks good thanks to the setting spray and half of which has rubbed off without the spray

    Promising review: "This is great! Doesn't feel heavy and helps makeup last all day! Very lightweight compared to other products." —brooke

    Get it from Amazon for $12.95.

    25. A velvety lip tint with a precision tip applicator because it turns out you don't have to pick between bold, buildable color and smooth, all-day staying power.,

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it, and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90 (available in 10 shades).

    26. Some adhesive abstract floral nail wraps if you want a bold salon-quality manicure without shelling out the big bucks. If applied correctly, they should last for around a week (or more!) and all you have to do is peel, stick, file, and finish with a topcoat.

    a model wearing the nail wraps
    Pretty Fab Nails / Etsy

    Pretty Fab Nails is a Florida-based Etsy shop creating bright and bold nail wraps to upgrade your at-home manicure game. 

    Promising review: "Very cute. Just as pictured. Fast shipping...Great sticking power as long as you follow instructions. I used Essie's top coat on mine. So far, they've been on for six days and no lifting in sight. My hands are pretty busy so six days is amazing." —Joy

    Get a 16-pack from Pretty Fab Nails on Etsy for $5.99

    27. A green-to-beige color-correcting treatment that uses color theory to even your complexion while protecting skin from harmful UV rays and other environmental irritants.

    a model before and after using the color correcting treatment with redness on the cheeks greatly reduced

    Promising review: "This really works! It goes on a little thick but does not feel thick once wearing. It totally corrects my redness and makes it so I don't have to wear foundation to work. Lasts well thru a full day of wearing a mask. The SPF is a great plus." —gigi066

    My coworker Elizabeth Lilly uses this stuff daily. Check out her Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment review for more deets and a compelling before and after.

    Get it from Amazon for $69.94 and Sephora for $52.

    28. An affordable Coty setting powder so your makeup stays fade- and fine line-free ~all day~ while giving your complexion an overall smoother, softer appearance — without looking (or feeling) cakey.,

    Promising review: "Kept seeing this in lots of make up tutorials and reviews but could never seem to find in store. I was very happy to find on here and instantly ordered! I love it! The smell is amazing. It’s lightweight and doesn’t look caked on even after adding my normal powder foundation over it for better match in color." —Paola Erives

    Get it from Amazon for $5.72 (available in three shades).

    29. A cruelty-free lip balm with SPF 25 to take even chronically irritated lips from dry and cracked to hydrated and smooth while protecting them from future damage.

    a split image of a reviewer's lips before and after using the balm

    Promising review: "This little $8 tube has changed my life. For going on 12 years I've had almost nonstop chapped, cracked, and peeling lips. It doesn't seem to matter the season or even be related to time spent outdoors. I'd just learned to live with it and cringe when I'd see close-ups of my face. I happened upon a post in a women's hiker forum and this brand was heavily recommended. For the first time in many years I can smile without my lips hurting and can eat without them burning. It stays on even after brushing my teeth. It's so nice to feel soft lips again after all these years." —Bluebearee

    Get it from Amazon for $8 (available in five flavors). 

    30. A fine-toothed eyelash comb for help breaking up clumpy mascara and achieving the full and feathery lash look you're after.

    a model using a fine-toothed comb on their lashes

    Promising review: "The product I never knew I needed! I love clumpier mascaras but sometimes I tend to go overboard. This comb separates lashes beautifully without stripping the lashes of the product entirely. It allows me to have that thicker lash look whilst keeping them looking fuller and separated!" —Selena C.

    Get it from Amazon for $4.99

    31. A milky glow serum if you want luminous, dewy skin with the pure power of nature — not highlighter. It's cruelty-free, absorbs quickly, and doesn't leave behind any sticky residue so your skin looks *and* feels touchably soft.

    Ulta Beauty, Danielle Healy / BuzzFeed

    Launched in 2019, Wldkat is a small biz founded by Amy Zunzunegui, the woman behind some of your favorite Urban Decay products. Her latest venture is a tight line of plant-powered skincare that's cruelty-free, vegan, and beautifully transparent about what is and isn't in their products. All of their products are made in the USA at factories powered by renewable energy.

    A skincare product has never so quickly impressed me like this serum did. One pump, day and night, and within a few days I was catching a makeup-less cheekbone glow in the mirror that *definitely* never was happening before. But then I started taking my new juicy skin for granted. When I ran out I debated if I needed to order more, but my skin quickly told me that wasn't an option. Within a week I was looking dry, dull, and my cheeks started feeling more textured. I ran back to this serum and it welcomed me back with open arms. Now I plan to never be apart ever again.

    Get it from Ulta Beauty for $25.

    32. A vegan exfoliating body scrub that buffs away bumps by combining the benefits of a chemical peel and microdermabrasion treatment into one gentle, at-home treatment. If you struggle with persistent KP, this scrub is for you.

    a split reviewer photo of their arm before and after using the body scrub

    Promising review: "So I have Keratosis Pilaris on my bum and have been always super self-conscious about it. I’ve used this product 5–8 times and they are seriously like GONE. It’s soooo smooth now and I’m super happy. It does say to use once a week but I’ve just been using it every time I shower (which is almost every day LOL). I only use a dime-size amount and it’s able to cover my bum and some of my legs. I would definitely recommend this to anyone who also has pesky bumps on their body. Also, this product has no scent, which is a plus for anyone who has sensitive skin!!" —Ang M

    Get it from Amazon for $17+ (available in two sizes). 

    33. A silky-smooth Huestick to use under foundation as a color corrector or as a breathable, blendable, buildable pigment on lips, cheeks, and eyes.

    Live Tinted

    Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup, and as an eye shadow, blush, and lipstick.

    Promising review: "Covers dark circles and pigmentation better than any product out there. It is soft, lightweight and feels luxurious on the skin. Super versatile products and the colors are fantastic!" —Alisha V.

    Get it from Live Tinted for $24 (available in other colors).

    I feel better knowing you know about these beauty stars:


    Reviews here have been edited for length and/or clarity.