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    36 Beauty Products Reviewer Say Are Their "New Favorite"

    There's always room for a new shining star in your beauty routine.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A volcanic stone face roller to soak up excess face oil even if you have makeup on! Unlike blotting papers, this roller is able to be washed and reused, reducing waste and saving you $$$.


    Promising review: "This little roller is my new favorite thing. I have extremely oily skin and suffer from cystic acne. Whether I'm wearing makeup or not, I have to blot my face about three times daily. I used this roller once all day and it was enough to keep me from looking like an oil spill 'til bedtime. I love that it's washable and tiny enough to keep in my purse." —Kelly

    Get it from Amazon for $12.75.

    2. A silicone-free L'Oréal moisturizing treatment if you want visibly healthier-looking hair FAST — like, eight seconds fast. This rinse-out formula works on any hair texture or length, delivering the proteins and amino acids necessary for a shiny, flippable mane.

    @lorealparis / Via,

    Shine in a silicone-free product?! Dreams really do come true.

    Promising review: "This stuff works so good!! My hair was so soft after use. I have thick, coarse hair and it has been very dry. After using it my hair felt so renewed. My new favorite product!" —Angela Dunn

    Get it from Amazon for $8.97.

    3. A mega-popular Cerave foaming cleanser so you can keep your skin clean and clear with one simple product that won't leave your face feeling stripped and dry afterward. It also doubles as a bodywash if you're struggling with bacne, chestne, or buttne.,

    Promising review: "I love this cleanser. It is lightweight, and cleans without drying out my skin. It’s definitely my new favorite and I’ll order it again. I also use the a.m. and p.m. moisturizer as well." —Wendy Jennings

    Get it from Amazon for $12.91+ (available in two sizes).

    4. A vegan exfoliating body scrub that buffs away bumps by combining the benefits of a chemical peel and microdermabrasion treatment into one gentle, at-home treatment. If you struggle with persistent KP, this scrub is for you.

    a split reviewer photo of their arm before and after using the body scrub

    Promising review: "I've had mild KP on my arms for as long as I can remember. It was not anything too bad but just obnoxious at times. I've tried exfoliators and scrubs and loofahs and many other products and none have ever worked as well as this one. I have been using this product for about two and a half weeks now (only three or four uses) and I am already seeing and feeling the difference in my arms. I was so shook when moisturizing my arms because they have never been this smooth EVER. This is my new favorite product and the only one to have actually worked on me. highly recommend 10/10" —Amazon Customer

    Get it from Amazon for $10+ (available in three sizes). 

    5. A beloved-by-the-internet detangling brush because it turns out brushing your hair can take quite a while when you have to stop every ten seconds to work out a painful knot. It's time to upgrade to something that will treat your kinky-curly locks with the respect they deserve.

    @cravenaturals / Via,

    Promising review: "Great detangling brush — easy to hold, works great on wet or dry hair (even my thick naturally curly hair) — it massages the scalp and leaves my hair soft and shiny. My new favorite brush!" —Dani

    Get it from Amazon for $12.99+ (available in six colors).

    6. A fast-drying matte finishing spray for keeping your makeup in place and maintaining that matte look you walked out of the house with ALL day.

    Comparison of reviewer's makeup, half of which looks good thanks to the setting spray and half of which has rubbed off without the spray

    Promising review: "My new favorite setting spray. I've tried everything from drugstore to high end and so far, this one is my favorite. It does not have much of a scent, sets my face well, and doesn't make my makeup look cakey at all. Also inexpensive! Going to continue to buy this product." —Daniella Forman

    Get it from Amazon for $12.95.

    7. A tub of rejuvenating eye cream to tighten, brighten, and lift those tired eyes and make it look like you actually got enough sleep and didn't stay up late rewatching The Office...again.,

    Promising review: "I love this stuff! I have used so many very expensive eye creams and this one tops them all! The skin under my eyes feels tight after I put it on and it shows. I don't have bags or puffiness EVER! I still have some of the fancier things left and they are just sitting in my drawer unused. You only need a little bit of this, which is hard to do because when you dip in you come out with a lot. I use what's leftover on my neck and it feels really nice. I'm 40+ and this is my new favorite. It really does the trick." —CrissyQOFE

    Get it from Amazon for $9.99+ (available in three sizes).

    8. A gluten- and cruelty-free lengthening mascara if you're tired of getting excited about mascaras that never live up to their promises. This one is different — at least according to the 150,000+ 5-star reviews.,

    Promising review: "I can't even believe how good this mascara is at only five bucks! I was just about to drop 20+ bucks on a somewhat-promising mascara when I came across this one. For just five I didn't have much to lose so I decided I'd at least give it a chance. SO glad I did! This is definitely a new favorite. One coat and I'm good for the day, two coats and I'm ready for the night. Simple, lengthening, natural looking. I'm so glad I gave it a shot!" —Janey_monster

    Get it from Amazon for $4.99.

    9. An affordable Coty setting powder so your makeup stays fade and fine line free ~all day~ while giving your complexion an overall smoother, softer appearance — without looking (or feeling) cakey.,

    Promising review: "One of my new favorite must-have products! I came across this product about a month or so ago and had to try it since it had a ton of good reviews and is so cheap!!! I have used this powder every single day since I got it and I used to swear by the Laura Mercier powder! I also have sensitive skin and so far it hasn’t irritated my skin. It stays on all day, doesn’t crease, makes my skin look so soft and airbrushed. I love it! I will be purchasing this product again once I’m out." —Kelly

    Get it from Amazon for $5.43 (available in three shades).

    10. A pack of Skin1004's Zombie masks that'll deliver skin-tightening, fine-line-reducing benefits at the small price of looking like an extra in The Walking Dead for 15 minutes. It'll just make that post-facial reveal that much more sweet!

    Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

    The kit includes eight Zombie Pack sets (powder and activator), plus one applicator brush!

    Promising review: "I don't use masks often. This is my new favorite thing. My skin looks brighter and tighter. I'm not one to use much makeup on the regular but after using this mask twice I can throw on some mascara and leave the house comfortably, even to work! I don't think the smell is offensive at all; smells like eggs and sugar to me. It's only for a short time anyways. I say, suck it up and give it a try!" —christina

    Get an eight-pack from Amazon for $29.80.

    11. An affordable teeth-whitening pen because traditional strips are tough to use, expensive, and can leave you with teeth sensitivity that is, in my professional opinion, NO fun. This pen requires just ONE minute of daily use to get teeth that are four to eight shades whiter. The best part? No lingering sensitivity.

    a split image of a reviewer's teeth before and after using the whitening pen

    Promising review: "My new favorite whitening product! I love these pens! Quick and easy to use. These whiten better than the trays because you can use the brush to brush the gel closer to your gums. I’ll be using this to touch up my teeth every couple of weeks." —Logan Cantwell

    Get a two-pack from Amazon for $19.99

    12. A tube of Glossier Boy Brow for instantly filling and fluffing brows with just a couple of quick swipes. Now, who's ready to face the day with the best brows on the block?

    AnaMaria's before and after photo showing darker, fuller-looking brows after using Boy Brow
    AnaMaria Glavan / BuzzFeed

    Promising review: "I was sick of using pomades and pencils to draw on my eyebrows; it just doesn't look natural. But this just makes the hair on your eyebrows look thicker + fuller. New favorite product." —Glossyy C.

    Get it from Glossier for $16 (available in five shades).

    13. A fun *and* effective bubbling clay face mask to get rid of pesky blackheads in one of the most entertaining ways imaginable.,

    Promising review: "Literally made my boyfriend's blackheads disappear! I wasn't so lucky but his were really bad. Made our faces feel so clean. I'm a mask lover and have gotten masks from all the top brands including drugstore, Lush, Sephora, and Ulta. This is one of my new favorites! Also, so much fun to watch it bubbles up, feels like a spa treatment." —Katie Mitchell

    Get it from Amazon for $9.90.

    14. A powerful 2% BHA salicylic acid exfoliant if harsh scrubs haven't done your skin any favors. It helps to clear skin and unclogs pores by gently sloughing away dead skin to reveal the texture-free glow hiding underneath.

    on the left, a reviewers skin with hyperpigmentation on the cheeks labeled "before" and, on the right, the same reviewer with their skin clear and glowy labeled "after 1 month"

    Promising review: "This is my new favorite. After two days I noticed results. My face is brighter and skin tone is even. It seemed to work even better when I used a toner first." —James E. Sowards

    Get it from Amazon for $10+ (available in two sizes).

    15. An all-in-one hot-air brush so you can style, dry, and volumize hair in one easy step. This gadget combines the heat of a blowdryer with the shape and bristles of a round brush to make at-home blowouts a breeze.,

    Promising review: "This dryer is amazing. I have waist-length thick, wavy hair. It takes hours to air dry. I let my hair dry for about an hour before I use it so it’s not soaking wet. I also apply a hair serum and a smoothing oil to my damp hair. Because of the brush size I’m able to do large sections. I wrap my hair once around the brush and slowly move it from the top to the bottom of my hair. I’m able to give myself a beautiful blowout in 20 minutes. My hair looks so straight, smooth, and shiny. This is my new favorite styling tool. I love the little handle part at the top, it helps me turn the brush easily while gliding it through my hair. The only little complaint I have is it is really loud." —CHRISTIE M COCKETT

    Get it from Amazon for $34.88+ (available in seven styles).

    Some reviewers with 4a–c curls like the barrel brush, but if you're looking for something to blow out tighter curls or coils, consider checking out the Revlon one-step paddle brush, which was designed with curlier hair in mind!

    16. Or this curl-defining cream-gel infused with argan oil, because fighting frizz and dryness is an endless battle that you shouldn't have to fight anymore.,

    Promising review: "This product has worked better than a lot of other products I've tried. I have very thick hair (I am biracial) and it is always difficult for me to find a product that defines my curls. This product has been one of the few that works for me. There isn't a heavy scent and it didn't make my hair too crunchy. The look lasts and doesn't frizz. This is my new favorite product for my curls. I highly recommend!" —Mary Grant

    Get it from Amazon for $22.

    17. An award-winning cruelty-free eyeliner that's creamy for a smooth glide, brightly pigmented, and long lasting so you can get the bold looks you love without the subsequent raccoon eyes.

    Kulfi Beauty

    Kulfi Beauty (named for a type of South Asian ice cream) is a woman-owned small biz that Priyanka Ganjoo founded after spending years working in the beauty industry without ever seeing herself represented. Their mission is all about creating space for self-expression, particularly within the South Asian community, and all of their products are made with the skin concerns of POC women in mind.

    Promising review: "Great eyeliner that's so smooth that it feels creamy when applied. It's my new favorite eyeliner. It stays on and doesn't make me look like a raccoon hours later. I'll be buying more." —Rachel N.

    Get it from Kulfi Beauty for $20 (available in five colors).

    18. A pack of multipurpose dermaplaning razors because that middle school eyebrow mishap has made face shaving and brow shaping feel like a daunting (and risky) task. These teeny-tiny blades safely remove peach fuzz, exfoliate skin, and include a precision cover for worry-free eyebrow maintenance.,

    Promising review: "These are my new favorites. They are really helpful for removing that fine facial peach fuzz. Also does great exfoliating double duty. My face has never felt smoother, and the hair does not grow back darker or thicker, contrary to popular belief. Side note: when they start getting dull, they work amazing as sweater shavers if you ever experience pilling!" —Brooke B.

    Get a three-pack from Amazon for $4.99.

    19. A hair finishing stick for making your messy bun look a little less messy by smoothing flyaway hairs up and away in seconds.

    Promising review: "I was skeptical about this product, I have a problem with flyaways, and nothing I had tried worked. This product is amazing, it lasts an entire day. It’s definitely my new favorite hair product." —Sam

    Get it from Amazon for $7.98.

    20. Or an edge control gel to help smooth edges and baby hairs without any greasiness or flaky residue. Just sleek styles for days.

    BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "My new favorite!! love everything about this. The hold, the smell, the everything!! Very happy with this product. My new go to!!" —TKO

    Get it from Amazon for $4.99+ (available in five sizes).

    21. A gentle hydrating cleanser if you're tired of regular cleansers leaving your skin feeling stiff and dry. This gel formula doubles as a makeup remover and fends off irritating pollutants with seaweed-derived marine algin.

    a white bottle that says "Dr. Loretta gentle hydrating cleanser" against a pink background
    Dr. Loretta

    Dr. Loretta is a woman-owned and family-run skincare brand started by Loretta Ciraldo, MD, FAAD, a board-certified dermatologist with more than 40 years of experience. 

    My colleague Brittany Ross recently fell in love with this cleanser: 

    "I tried this Dr. Loretta gentle hydrating cleanser for the first time this year, and it's been a total game changer. I was blessed with dry, red, irritable skin, which only gets even more fun to deal with once the temperature drops — and face cleansers in particular tend to dry me out even more. But not this one! It feels like a dream on my skin, and in fact, my face feels even more moisturized after I've rinsed it off. True to its name, it's incredibly gentle, and my skin has never felt softer after being scrubbed clean. Definitely my new favorite out of all the skincare products I've tried this year (and I've tried A LOT)."

    Get it from Dr. Loretta for $35

    22. A stainless-steel foot file so you can treat your feet on the regular and scrape off all that dried, cracked skin keeping you from being the foot model you were always born to be.,

    Promising review: "My new favorite foot product. I tried many things that were costly to remove calluses on my feet as a hard worker on my feet all day and nothing worked like this. I mean you have to be careful not to scrub too hard that's how good it works." —Brittany

    Get it from Amazon for $9.95.

    23. A cruelty-free eyeshadow primer that'll make sure all the hard work you spent on that smokey eye doesn't go to waste and lasts all day long without smudging or creasing.

    Promising review: "I have hooded eyelids and can never get eye makeup to stay — even 'smudge-proof' and 'waterproof' versions. I got a sample of this with my Ipsy subscription and am amazed! I use this with my Nyx products (waterproof liquid eyeliner and Doll fiber mascara) and it lasts throughout the day AND evening activities. My new favorite!" —Alcott

    Get it from Amazon for $12.38.

    24. A velvety lip tint with a precision-tip applicator because it turns out you don't have to pick between bold, buildable color and smooth, all-day staying power.,

    Promising review: "I have tried so many lipsticks and stains. This lip stain exceeds my expectations! The color matches my lips perfectly and it is moisturizing, like a lip balm. My new favorite! I will definitely be ordering more colors." —Amazon Customer

    Get it from Amazon for $7.57 (available in eight shades).

    25. A multitasking plant-powered vitamin C serum with over 59,000 5-star ratings for anyone looking to lessen dark circles, sunspots, redness, and breakouts.

    A split photo of a face with some breakouts and the same face with the breakouts gone.

    Check out our TruSkin Vitamin C Serum deep dive for more info!

    Promising review: "This is my new absolute FAVORITE serum 😭 I have very dry and sensitive skin that’s hard to find the perfect balance, but this does it! My skin has never been clearer, my skin tone is PERFECT, not to mention no dry spots and sooooo smooth. ❤️ I will be buying over and over!" —Ashley 

    Get it from Amazon for $19.99+ (available in two sizes).

    26. A cruelty-free lip balm with SPF 25 to take even chronically irritated lips from dry and cracked to hydrated and smooth while protecting them from future damage.

    a split image of a reviewer's lips before and after using the balm

    Promising review: "If you are looking for an affordable lip balm that actually hydrates your lips, this is it. I got an incredible lip balm in my birthday gift at a beauty store, but when I went to purchase a full-size version it was like $18. For lip balm? No way! So I looked for alternatives and found a lot of recommendations for Jack Black. I am SO glad I decided to try it. This is just as good as the $18 lip balm I originally wanted and it's less than half the price! This is my new favorite and I will be repurchasing this as long as they continue to make it." —The Tiny Redhead

    Get it from Amazon for $8 (available in four flavors). 

    27. This bestselling Tarte full-coverage concealer if you want more complete coverage and brighter under-eyes without having to worry about cakiness or creasing.


    This vegan formula includes shea butter to help retain skin elasticity, mango seed butter to moisturize, and licorice root oil to color correct and brighten.

    Promising review: "Love the coverage. This is my new favorite concealer!" —Melina T.

    Learn more in our full Shape Tape review.

    Get it from Tarte for $29 (available in 35 shades).

    28. A pack of 40 acne patches so you can stop that zit dead in its tracks with gunk-absorbing powers that speed up the pimple-healing process without picking or popping.

    Promising review: "I like these better than the Cosrx patches; they stick better and they are thinner. Also appreciate the tea tree oil. They are a little more expensive but I think you get more patches. I prefer the large patch that I can cut myself into the size I need. The other patches are much easier to pull off because of the pull-away design, but I am finding that they are pulling away when I don't want them to. The packaging would be better if it was wide and shallow, But overall, these are my new favorite patches." —aes

    Get a 40-pack from Amazon for $5.27 or an eight-pack of the large patches for $7.64.

    29. A green-to-beige color-correcting treatment that uses color theory to even out your complexion while protecting skin from harmful UV rays and other environmental irritants.

    a model before and after using the color correcting treatment with redness on the cheeks greatly reduced

    Promising review: "My new favorite product. This is a very light coverage cream with sunblock benefits. It doesn't conceal any imperfections but it does a great job of neutralizing redness. I would compare it to a color-correcting primer but with the feel of a cream. It's perfect for a 'no makeup' look. It goes on kinda pale green and makes you look ghostly for a few seconds then turns into a beige shade, nice and neutral without any orangeish oxidation. There's also a kind of herbal smell to it but I like it — reminds me of tea grass. The smell is light and doesn't linger too long if you're sensitive to scents." —CharmCityQueen

    My coworker Elizabeth Lilly uses this stuff daily. Check out her Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment review for more deets and a compelling before and after.

    Get it from Amazon for $68.96 or Sephora for $52.

    30. A wildly popular Bio-Oil because real-life magic (aka science) has gifted us this powerful blend of nourishing oils and vitamins to help fade scars and lock in moisture without feeling heavy on the skin and clogging pores.,

    Promising review: "This oil is my new favorite daily moisturizer! I use it everywhere, not just on my face. Smells nice, too. If you use it sparingly, it doesn't leave oily residue. My skin glows when I use this!" —Hazel Detweiler

    Get it from Amazon for $8.92+ (available in three sizes).

    31. A rejuvenating facial mist for a multitasking skincare addition that does it all — fights breakouts, brightens and evens skin tone, and creates the perfect hydrating base for all your favorite skin oils and serums.


    Apoterra is a woman-owned skincare brand founded in 2012 by Dominique Caron in response to her own frustration with the lack of eco-friendly and effective options that worked for her sensitive skin. Their products are produced in small, traceable batches with Earth-friendly ingredients.

    My fellow BuzzFeed writer Brittany Gibson has fallen hard for this facial mist:

    "As someone who has acne-prone skin, I am constantly trying new skincare to see if a 'holy grail' product actually exists — and this, my friends, is IT. It's a pH-balanced, hydrating mist with vitamin C and niacinamide that does it all, from clearing up your skin to brightening it. I've always had some stubborn bumps on my skin and ever since I started using this they've vanished (!!!). I cannot emphasize this enough. Not to mention, this complexion mist is nicknamed 'liquid gold' and I totally understand why. It's also SO easy to apply. I mean, you just mist your face a few times and you're good to go. Ta-da! Basically magic. Oh, and it contains no essential oils or alcohol, just good ol' natural ingredients (neroli water, green tea, and willow bark, to be exact). It's my new favorite skin product. I cannot recommend it enough!"

    Get it from Apoterra for $18+ (available in two sizes).

    32. An easy-to-use collagen-coating hair mask you can apply at home to make it look like your hair hasn't undergone years of abuse at the hands of bleach and blow-dryers.

    Bek O'Connell / BuzzFeed

    Promising review: "This is my new favorite thing! It made my hair so soft and shiny. My hair was so damaged from bleach. I’ve been using Olaplex and Aphogee, but this is sooo much better! Buy this and thank me later!" —Heather Jungemann

    And read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why my colleague calls it "the miracle product I've been searching for."

    Get it from Amazon for $8.24.

    33. A nose wax kit so you don't have to go through the slow and painful process of yanking hairs out one by one with tweezers. Does it look scary? A bit. But reviewers say it's painless and can literally help you breather a little easier.,

    The hairs in your nose play an important role in filtering out any harmful debris. But of course it's your body and if you want to wax your nose hairs you're more than welcome to — just be careful as plucking nose hairs can lead to infection and ingrown hairs.

    Pulling nose hair straight from the root will give you results that can last up to FOUR weeks! With this kit you'll have 100 grams of nose wax beads, 30 wax applicators, 10 mustache protectors, a measuring cup, and 15 paper cups at your disposal.

    Promising review: "This is the easiest to use, and takes care of nose hair. My new favorite beauty aid. 😉" —Jackie Phillips

    Get it from Amazon for $14.39.

    34. A scalp revival dry shampoo with charcoal, biotin, and witch hazel that cleanses and refreshes hair, while working to prevent future oiliness. And it's safe for all hair types — color-treated, keratin-treated, chemically treated, and relaxed hair.


    Briogeo is a Black woman–owned beauty brand founded by Nancy Twine, who spent her childhood whipping up natural beauty products with her grandmother because of dissatisfaction with the natural haircare products she found in stores. Briogeo strives to take it back to basics, offering a high-performance haircare collection that is naturally based yet performance-driven to provide visible results for all hair types.

    Promising review: "This is my new favorite. It's a powder and really soaks up the oil in your hair! You have to make sure to shake out all the powder and brush it out but it's amazing and has become my go-to as opposed to spray dry shampoo." —joudyn

    Get it from Amazon for $24 or from Briogeo for $24 (save 10% when you subscribe).

    35. A bottle of nail and cuticle care oil because winter dryness is rearing its ugly head and all you have to do is apply this like a clear coat of polish to give your nails all the cuticle-softening, nail-strengthening nourishment they've been craving.

    A split reviewer image showing a hand with brittle, chipped nails and dry cuticles on the left, and the same hand with healthy-looking nails and cuticle on the right

    Promising review: "This stuff really works! I’ve used many different oils and cream to help with very dry and peeling cuticles. This one is my new favorite! It absorbed very quickly, smelled nice and I noticed an improvement in the way they looked right away. It’s a brush application and it’s a small bottle, but I would definitely recommend this." —Stephanie Elsberry

    Get it from Amazon for $8.50.

    36. A silky-smooth Huestick to use under foundation as a color corrector or as a breathable, blendable, buildable pigment on lips, cheeks, and eyes.

    Live Tinted

    Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup and as an eyeshadow, blush, and lipstick.

    Promising review: "My favorite new makeup product! Absolutely love the stick! Worked great for me as a color corrector, blush, eyeshadow, and lipstick! I used it on a family trip to Disneyland, which was perfect! Minimal makeup packing and it was so quick and easy to use! LOVE!" —Amrita M.

    Get it from Live Tinted for $24 (available in other colors).

    You letting these products know what they mean to you:


    The reviews for this post have been edited for length and clarity.

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