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    35 Beauty Products So Good No One Will Believe You Spent Less Than $25

    Just lots and lots of high-end results on the cheap.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A gluten- and cruelty-free lengthening mascara if you're tired of getting excited about mascaras that never live up to their promises. This one is different — or at least according to the 150,000+ 5-star reviews.,

    Promising review: "Holy grail mascara! I've used this mascara for about three years now and it still tops any other mascara I've tried. It will transfer if you apply it to your lower lashes, so I use a different mascara for my bottom lashes, which I don't mind at all. I always get asked if I'm wearing falsies! It's a mascara that stays wet longer, so I always apply one coat, let it get tacky, then apply a second coat for best results." —Joseph Gonzalez

    Get it from Amazon for $4.99.

    2. A volcanic stone face roller to soak up excess face oil even if you have makeup on! Unlike blotting papers, this roller is able to be washed and reused, reducing waste and saving you $$$.


    Promising review: "Amazing! I have very oily skin and I’m always shiny. I hate those blotting papers; this is so much better! I roll it all over my face several times a day and in seconds my skin is matte again. Also, it’s like a nice little face massage when I do it. It is super easy to take apart to clean, and after using hot water and my facial cleanser it is dry pretty quick, though I usually just let it sit out overnight. Highly recommend!! I’m going to buy more so I can leave them all over — purse, diaper bag, bathroom, car!" —Brooke Burns

    Get it from Amazon for $9.98.

    3. A multi-tasking plant-powered vitamin C serum with over 59,000 5-star ratings for anyone looking to take care of dark circles, sun spots, redness, and breakouts once and for all.

    A split photo of a face with some breakouts and the same face with the breakouts gone.

    Check out our TruSkin Vitamin C Serum deep dive for more info!

    Promising review: "This stuff is amazing! I am 39 and have dark spots in my face from sun damage and some scarring from cystic acne. Holy cow, this has lightened my dark spots by at least 75%. Honestly a miracle. And for the price! Other brands are four times the price. Try this out for sure. Stick to it and give it some time. I saw an amazing difference, so so happy with it. Also, some of the best customer service I’ve ever had." —Ashley F.

    Get it from Amazon for $19.99+ (available in two sizes).

    4. A pack of multipurpose dermaplaning razors because that middle school eyebrow mishap has made face shaving and brow shaping feel like a daunting task. These teeny-tiny blades safely remove peach fuzz, exfoliate skin, and include a precision cover for worry-free eyebrow maintenance.,

    Promising review: "Took me a little while to figure out the right angle to use this effectively but once I did it worked like a charm. I’ve used it for shaping eyebrows and managing the little bit of blonde peach fuzz I have on my upper lip. I haven’t tried it anywhere else but no bad reactions or pain, and relatively easy to maneuver with a bit of practice." —Kelly G.

    Get a three-pack from Amazon for $4.99.

    5. A cruelty-free eyeshadow primer that'll make sure all the hard work you spent on that smokey eye doesn't go to waste and lasts all day long without smudging or creasing.

    Promising review: "This is the best eyeshadow primer I have ever purchased! I was on the fence as other primers have left my eyes feeling sticky or heavy, and after long periods of time I still tend to get creases. Not with this primer. A little goes a long way with this primer. It lasts all day, and I have even gone to work a few times still wearing 'last night's makeup' because it holds so well. I am amazed with the quality for the price — and even though the tube is small it has lasted me a little over a year since I only have to use such small amounts." —nasty-otter

    Get it from Amazon for $13.75.

    6. A pack of 40 acne patches so you can stop that zit dead in its tracks with ~gunk-absorbing powers~ that speed up the pimple-healing process without picking or popping.

    Promising review: "I ordered these on a whim after a long day of isolation and internet browsing and because I have a terrible habit of picking at spots on my face and making them into something much much worse. These magical spots are life changing!!! Put them on before bed (or before work) on clean skin and FORGET about them. You don't notice they're there — unless you go to pick at something and then YOU STOP!! Leave them in place for at least six hours and then peel them off. They come off easily (but not so easy that they come off while sleeping) and the amount of 'bleck' they suck out is amazing!!! So a spot that was going to erupt into Mount Vesuvius ends up being NOTHING!!!! I've purchased six packages and will keep buying them. An amazing value!" —Jennifer Nothdurft

    Get a 40-pack from Amazon for $5.86 or an eight-pack of the large patches for $8.49.

    7. A silicone-free L'Oréal moisturizing treatment if you want visibly healthier-looking hair FAST — like, eight seconds fast. This rinse-out formula works on any hair texture or length, delivering the proteins and amino acids necessary for a shiny, flippable mane.

    @lorealparis / Via,

    Shine in a silicone-free product?! Dreams really do come true.

    Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down but since this is a water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —fariba n.

    Get it from Amazon for $8.97.

    8. A tub of rejuvenating eye cream to tighten, brighten, and lift those tired eyes and make it look like you actually got enough sleep and didn't stay up late rewatching The Office...again.,

    Promising review: "I never ever write reviews. I have tried every eye cream out there. Not one does what is says. This was immediate! I saw softening of my wrinkles and crow's-feet. It’s amazing. I will be buying this again and again." —melisa delaney

    Get it from Amazon for $9.99+ (available in three sizes).

    9. A tube of Glossier Boy Brow for instantly filling and fluffing brows with just a couple of quick swipes. Now, who's ready to face the day with the best brows on the block?

    AnaMaria's before and after photo showing darker, fuller-looking brows after using Boy Brow
    AnaMaria Glavan / BuzzFeed

    BuzzFeed editor AnaMaria Glavan (pictured above) swears by this stuff: 

    "This magic bottle is proof that not all heroes wear capes. The creamy formula, which comes in blonde, black, clear, and brown (which is what I used!), goes on smoothly and doesn’t require a lot of product to do the job. I used the wand to brush baby hairs in the beginning/middle of my brow upward, and then brushed the longer, toddler-like hairs at the end of my eyebrows, sideways. And one coat was more than enough! Boy Brow does what exactly what the Glossier brand claims to do; it gives me a filled-in eyebrow that doesn’t look filled in. The finish looks natural, which is exactly what I wanted — my facial caterpillars have never looked better.

    Get it from Glossier for $16 (available in five shades).

    10. An affordable teeth-whitening pen because traditional strips are tough to use, expensive, and can leave you with teeth sensitivity that is, in my professional opinion, NO fun. This pen requires just ONE minute of daily use to get teeth that are four to eight shades whiter. The best part? No lingering sensitivity.

    a split image of a reviewer's teeth before and after using the whitening pen

    Promising review: "These pens are awesome! They are very easy to use and come with good instructions. I haven’t even used it ten times yet and I’m already seeing results so I’m excited to see it keep getting better!! The flavor is a little bit unpleasant but not bad at all and definitely worth it. I also haven’t noticed it making my teeth sensitive at all, which I was a little worried about since I already have sensitive teeth so I’m glad it’s not affecting that!! The first picture is a selfie from before I started using this, and the second is from today! You can already see some results after only a few times!" —Sami Froemke

    Get a two-pack from Amazon for $19.99

    11. An award-winning cruelty-free eyeliner that's creamy for a smooth glide, brightly pigmented, and long lasting so you can get the bold look you're after without the subsequent raccoon eyes.

    Kulfi Beauty

    Kulfi Beauty (named for a type of South Asian ice cream) is a woman-owned small biz that Priyanka Ganjoo founded after spending years working in the beauty industry without ever seeing herself represented. Their mission is all about creating space for self-expression, particularly within the South Asian community, and all of their products are made with the skin concerns of POC women in mind.

    Promising review: "This product glides on so smoothly and stays on all day, even on oily lids. The colors also look fantastic on brown skin! I just repurchased a couple of shades; I’m never using another liner." —Devika S.

    Get it from Kulfi Beauty for $20 (available in five colors).

    12. A mega-popular hydrating Cerave facial cleanser so you can keep your skin clean and clear with one simple product that won't leave your face feeling stripped and dry afterward. It also doubles as a bodywash if you're struggling with bacne, chestne, or buttne.

    L: a reviewer with acne on their cheeks, R: the same reviewer with much of the acne gone

    Promising review: "Bought this from Amazon a few weeks ag. I had used Aveeno face wash before this; my skin isn’t oily & sometimes 'oil-free' face washes make my skin extra dry so I decided to give this a try and it has not dried or made me break out at all. I usually use between half a pump or a full pump and it’s plenty, very gentle on my sensitive skin. I recommend this to all of my family & friends. I won’t ever use another face wash again. I also use Cerave bodywash & lotion!" —Jessica Rush

    Get it from Amazon for $12.91+ (available in two sizes). 

    13. Plus, this corresponding Cerave moisturizer to round out your routine with a top layer of hydration that's fragrance free and never feels too heavy or greasy.,

    Promising review: "I don't like greasy lotion. I don't like watery lotion either. I want lotion that doesn't have a scent, goes on smooth and easy, doesn't 'absorb' away and actually hydrates the skin. I'm so glad I tried this lotion because it checks all of those boxes for me! I have normal skin and live in a dry climate. The older I get, the more important it becomes to me that I take care of my skin. I've tried a million lotions, from cheap to expensive, and this one is now at the top of my list. If you're on the fence just buy it. It's worth every penny!" —Jennifer S.

    Get it from Amazon for $11.74+ (available in two sizes).

    14. A powerful 2% BHA salicylic acid exfoliant if harsh scrubs haven't done your skin any favors. It helps to clear skin and unclogs pores by gently sloughing away dead skin to reveal the texture-free glow hiding underneath.

    on the left, a reviewers skin with hyperpigmentation on the cheeks labeled "before" and, on the right, the same reviewer with their skin clear and glowy labeled "after 1 month"

    Promising review: "This product helped clear my skin after I struggled with many other products. I was struggling with what I thought was milia on my forehead. I have tried exfoliating with all sorts of different products. I read a review on Reddit and though I would give it a try. So glad I did. I put this on and saw results in on night. I honestly love how well this product worked for me." —Nicola

    Get it from Amazon for $10+ (available in two sizes).

    15. A hair-finishing stick for making your messy bun look a little less messy by smoothing flyaway hairs up and away in seconds.

    Promising review: "I was skeptical of products like this, but I figured it was cheap enough to try. I'm SO glad I did! I always have what I call 'fluh fluhs' coming out of the part on my head and no matter how many times I wet them down they stick straight up again. This product sticks them down and they stay down! The only caution I would give is that there's a little learning curve of how hard to press the wand to your hair. I find that I need a very light touch or I get too much of the product in my hair, which then looks a little greasy. If you wipe the brush as you pull it out you should be OK — just like mascara! Great buy!" —tinyntuff

    Get it from Amazon for $7.98.

    16. Or an edge control gel that'll help smooth edges and baby hairs without any greasiness or flaky residue. Just sleek styles for days.

    BUT we want to add that no one should feel pressure to lay their edges, unless they way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and nongreasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $4.99+ (available in five sizes).

    17. A vibrant 35-color eyeshadow palette because this one palette opens up a big, bright, beautiful world of cool and colorful makeup looks.

    BH Cosmetics

    Promising review: "One of my favorites by far! Love blending the colors with one another. Super fun to create different looks with just this palette alone. Highly recommend if you want a palette that really pops!" —Kumi

    Get it from BH Cosmetics for $12 (originally $20).

    18. An affordable Coty setting powder so your makeup stays fade and fine line free ~all day~ while giving your complexion an overall smoother, softer appearance — without looking cakey.,

    Promising review: "Kept seeing this in lots of make up tutorials and reviews but could never seem to find in store. I was very happy to find on here and instantly ordered! I love it! The smell is amazing. It’s lightweight and doesn’t look caked on even after adding my normal powder foundation over it for better match in color." —Paola Erives

    Get it from Amazon for $5.43 (available in three shades).

    19. A bottle of professional-grade callus-removing gel that quickly removes years' (I repeat, YEARS') worth of hard calluses without endless scraping and scrubbing. Reviewers say dead skin dissolves in mere minutes, so I'd start picking out a new pair of sandals, like, now.,

    Just presoak your feet, apply the gel, let sit for five to 10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

    Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-calloused heels for only three minutes and the callouses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Key2Del

    Get it from Amazon for $14.99.

    20. Some adhesive abstract floral nail wraps if you want a bold salon-quality manicure without shelling out the big bucks. If applied correctly, they should last for around a week (or more!) and all you have to do is peel, stick, file, and finish with a topcoat.

    a model wearing the nail wraps
    Pretty Fab Nails / Etsy

    Pretty Fab Nails is a Florida-based Etsy shop creating bright and bold nail wraps to upgrade your at-home manicure game. 

    Promising review: "Very cute. Just as pictured. Fast shipping...Great sticking power as long as you follow instructions. I used Essie's top coat on mine. So far, they've been on for six days and no lifting in sight. My hands are pretty busy so six days is amazing." —Joy

    Get a 16-pack from Pretty Fab Nails on Etsy for $5.59 (originally $6.99). 

    21. A fun *and* effective bubbling clay face mask to get rid of pesky blackheads in one of the most entertaining ways imaginable.,

    Promising review: "I've never written an actual review for a product but I had to take a moment for this. This is simply amazing. When I first opened it after skimming the instructions I was a little disappointed by the size. Surely this isn't enough to last...but I soldiered on, applying little dabs with the convenient paddle. I discovered a little goes a VERY long way. I let it settle for five minutes and it began to bubble! I looked like a little gray pig, oink. Massaged with tepid water then rinsed well and wow! Pores unclogged and skin baby soft. I use products more expensive than this little jar but it achieved and exceed those same results! So impressed. My skin is oily T-zone and super sensitive. Did not overly dry my skin or irritate at all!!" —Sam l. Holloway

    Get it from Amazon for $14.99.

    22. A fast-drying matte finishing spray for keeping your makeup in-place and maintaining that matte look you walked out of the house with ALL day.

    Comparison of reviewer's makeup, half of which looks good thanks to the setting spray and half of which has rubbed off without the spray

    Promising review: "I have used many different high-setting sprays before but this one is a reorder for me. It is a beautiful, high-quality setting spray that truly delivers on the promise of hydration and dewy skin. I spray it on after my moisturizer, wait a minute, apply makeup, and spray again. It gives me that airbrush, blended finish that I so love. The ingredients are natural and nontoxic for the skin. Love Love this spray...I would recommend this to anybody who wants a flawless look!!" —noemi

    Get it from Amazon for $12.95.

    23. A beloved-by-the-internet detangling brush because your old brush isn't going to change no matter how many pain-induced swears you throw its way. Time to upgrade to something that will treat your kinky-curly locks with the respect they deserve.

    @cravenaturals / Via,

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —Alicia N Steimel

    Get it from Amazon for $12.99+ (available in six colors).

    24. A scalp revival dry shampoo with charcoal, biotin, and witch hazel that cleanses and refreshes hair, while working to prevent future oiliness. And it's safe for all hair types — color-treated, keratin-treated, chemically treated, and relaxed hair.


    Briogeo is a Black woman–owned beauty brand founded by Nancy Twine, who spent her childhood whipping up natural beauty products with her grandmother because of dissatisfaction with the natural haircare products she found in stores. Briogeo strives to take it back to basics, offering a high-performance haircare collection that is naturally based yet performance driven to provide visible results for all hair types.

    Promising review: "This is actually a great product. Being Black, we typically do not use dry shampoo. However, this does not leave a residue in my natural hair or hair extensions. It makes your scalp feel refreshed and adds some volume. I've tried other products by this brand as well, and have yet to be disappointed." —aharrell

    Get it from Amazon for $24 or from Briogeo for $24 (save 10% when you subscribe).

    25. A natural overnight lip mask so you can quit waking up to dry, cracked lips thanks to a powerhouse blend of mango butter, cocoa butter, coconut oil, and jojoba oil for deep hydration.

    reviewer holding open jar of the overnight lip mask

    Promising review: “I am a person who ALWAYS seems to have dry lips. No matter how much water I drink or how well I eat or what product I use. I'd always have dry, cracking, horrible lips. This stuff is amazing. Unlike most lip products that go away and have to be reapplied every 10 minutes, this stuff stays on your lips, continually moisturizing them for hours. I put this on before bed and will wake up to the soft, smooth texture in the morning. BUY IT, you won't regret it!” —Angela Brook Waters 

    Get it from Amazon for $6.99.

    26. This Korean exfoliating mitt if you love the delightful feeling of disgust that comes with seeing dead skin slough away right before your eyes and knowing that you're going to feel SO SMOOTH after.,

    Promising review: "Right out of the box I could tell these mitts were going to be exactly what I needed. Excellent quality and easy to use! I’ve tried them twice already and my skin is now incredibly smooth! After I scrubbed my arm, I looked at the mitt and saw it was covered with dead skin cells. I’ll be buying more of these as gifts for girlfriends (in a fun spa gift basket)!" —Danielle Gill

    Get it from Amazon for $6.99.

    27. A cruelty-free lip balm with SPF 25 to take even chronically irritated lips from dry and cracked to hydrated and smooth while protecting them from future damage.

    a split image of a reviewer's lips before and after using the balm

    Promising review: "This little $8 tube has changed my life. For going on 12 years I've had almost nonstop chapped, cracked, and peeling lips. It doesn't seem to matter the season or even be related to time spent outdoors. I'd just learned to live with it and cringe when I'd see close-ups of my face. I happened upon a post in a women's hiker forum and this brand was heavily recommended. For the first time in many years I can smile without my lips hurting and can eat without them burning. It stays on even after brushing my teeth. It's so nice to feel soft lips again after all these years." —Bluebearee

    Get it from Amazon for $8 (available in four flavors). 

    28. A coconut facial-toning mist with a shea butter base and active botanicals for an anytime solution to dry, irritated skin. Give it a spritz morning, noon, night, or whenever your skin could use a refreshing reset.

    a bottle of the facial spray next to bits of solid turmeric
    @alaffia / Via

    Alaffia is a Black-owned small biz creating clean, plant-based, and cruelty-free beauty products that give back. Alaffia is a social enterprise that uses the money generated from its products to invest back into West African communities. 

    Promising review: "This toner is the first and only skin product that I have used in my adult life that has made my skin look radiant, healthy, even-toned, and moisturized! I love this product so much and the smell is energizing and comforting. I also spray it in my hair in between washes. Cannot recommend this product enough!" —Nicole 

    Get it from Amazon for $11.99

    29. A velvety lip tint with a precision tip applicator because it turns out you don't have to pick between bold, buildable color and smooth, all-day staying power.,

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it, and looks good as new. Love it!" —Shawn

    Get it from Amazon for $8.41 (available in eight shades).

    30. A vegan exfoliating body scrub that buffs away bumps by combining the benefits of a chemical peel and microdermabrasion treatment into one gentle, at-home treatment. If you struggle with persistent KP, this scrub is for you.

    a split reviewer photo of their arm before and after using the body scrub

    Promising review: "So I have keratosis pilaris on my bum and have been always super self-conscious about it. I’ve used this product five to eight times and they are seriously like GONE. It’s soooo smooth now and I’m super happy. It does say to use once a week but I’ve just been using it every time I shower (which is almost every day LOL). I only use a dime-size amount and it’s able to cover my bum and some of my legs. I would definitely recommend this to anyone who also has pesky bumps on their body. Also, this product has no scent, which is a plus for anyone who has sensitive skin!!" —Ang M

    Get it from Amazon for $10+ (available in three sizes). 

    31. An easy-to-use collagen-coating hair mask you can apply at home so it looks like your hair hasn't undergone years of abuse at the hands of bleach and blow-dryers.

    Bek O'Connell / BuzzFeed

    Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why my colleague calls it "the miracle product I've been searching for."

    Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire

    Get it from Amazon for $8.24.

    32. A silky-smooth Huestick to use under foundation as a color corrector or as a breathable, blendable, buildable pigment on lips, cheeks, and eyes.

    Live Tinted

    Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup and as an eyeshadow, blush, and lipstick.

    Promising review: "Covers dark circles and pigmentation better than any product out there. It is soft, lightweight, and feels luxurious on the skin. Super-versatile products and the colors are fantastic!" —Alisha V.

    Get it from Live Tinted for $24 (available in other colors).

    33. A fine-toothed eyelash comb for help breaking up clumpy mascara and achieving the full and feathery lash look you're after.

    a model using a fine-toothed comb on their lashes

    Promising review: "The product I never knew I needed! I love clumpier mascaras but sometimes I tend to go overboard. This comb separates lashes beautifully without stripping the lashes of the product entirely. It allows me to have that thicker lash look whilst keeping them looking fuller and separated!" —Selena C.

    Get it from Amazon for $4.99

    34. A wildly popular Bio-Oil because real-life magic (aka science) has gifted us this powerful blend of nourishing oils and vitamins to help fade scars and lock in moisture without feeling heavy on the skin and clogging pores.,

    Promising review: "After just about three weeks of use I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C

    Get it from Amazon for $8.92+ (available in three sizes).

    35. The ever-reliable O'Keeffe's Working Hands cream that's a lifesaver for dry, cracked hands that need something a little stronger than the average moisturizer. This famous formula locks in moisture, while creating a protective barrier to prevent future moisture loss.

    A split image of a hand with dry, cracked cuticles on the left, and the same hand looking healthy and hydrated on the right

    For best results, you should apply the cream after washing your hands, after showering, and at bedtime.

    Promising review: "Every winter, my fingers and knuckles crack and bleed. I've tried everything on the market to heal my hands. I received this hand cream yesterday, and when I put it on, I could tell right away that this was better than anything I'd tried. This stuff started working immediately. I filled all the cuts and cracks on my hands with this cream, and today they are almost healed. I believe that this is the best hand cream ever made on earth." —Steve

    Get it from Amazon for $6.78

    You lookin' good and saving some serious $$$:


    The reviews for this post have been edited for length and clarity.

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