This year, iconic British book brand Ladybird turns 100, and to celebrate it is launching a delightful series of Ladybird Books for Grownups.
The highlight of the series is the hilarious The Ladybird Book of the Hipster. Filled with irreverent observations and witticisms, it documents the daily life of the Dalston set in the style of a 1940s book for children.
Written by Jason Hazeley and Joel Morris – whose work includes Charlie Brooker's Screenwipe, That Mitchell and Webb Look, and Paddington – the series is designed to help grownups understand the world about them.
With titles like The Ladybird Book of the Shed, and The Ladybird Book of the Mid-life Crisis, the eight books feature original Ladybird artwork alongside brilliantly funny commentary.
Hazeley and Morris told BuzzFeed: “We thought, what if we wrote something for the children of yesterday?"
"The world is just as confusing to a 40-year-old as it is to a 4-year-old.”
"Our favourites are The Hipster (because it's just outright silly) and The Mid-Life Crisis (because it's autobiographical)."
"The people hoverboarding from cake-house to soup-ziggurat with typewriters in their hair aren't ludicrous, but they are figures of fun."
"People in their forties, with their sleeveless hoodies and Skrillex vinyl, are definitely a fucking laughing stock."