And now this week, Swiss beauty blogger Cocomadkilla is pissing people off after posting a deeply problematic review of K-beauty brand, Glowrious.
She started her review with a troubling joke: "Many of us don't understand the 'Ching Chongs' with the black hair and funny clothes (hihi). But what makes us all the same, is our love for sleek and beautiful skin."
After the inevitable backlash, she made her account private, but it's 2017 and everyone knows the internet always keeps receipts.
And according to Twitter, her boyfriend isn't any better.
She posted an apology with a glamour shot, where she claims she's not a racist and she has friends from different origins and cultures.