Asos, the über-popular online retailer, just released a makeup line.
Here's what we know about the line so far:
• Asos says it created the line to "empower" twentysomethings. The makeup line is expressly gender-neutral, as well.
• Asos wants people to use their makeup to express themselves and "go play," using their faces and bodies as a canvas.
• Everything in the line is under $20.