1. Spice by Anastasia Beverly Hills makes Ryan feel like he's a force to be reckoned with. @ryanbpotter / Via Instagram: @https://www.instagram.com/ryanbpotter/?hl=en "My favorite lipstick is 'Spicy' from Anastasia Beverly Hills, because it makes me feel like a force to be reckoned with! I feel like I can handle anything the day throws at me." –Ryan PotterGet it from Sephora for $20. 2. Purgatory by Black Moon Cosmetics makes Mari feel like the bad bitch she knows she is. @h3y_maa / Via Instagram: @https://www.instagram.com/h3y_maa/?hl=en "This lipstick is my night time go-to. It makes me feel like the bad bitch that I know I am, and it gives me confidence to strut my stuff." –Mari DiazGet it from Black Moon Cosmetics for $18. 3. Osob finds comfort in MAC's Velvet Teddy when she's feeling anxious. @osobbeauty / Via Instagram: @https://www.instagram.com/osobbeauty/?hl=en "MAC's Velvet Teddy is my all time favourite lipstick! It's flesh tone, very subtle, and makes me feel most like myself. I wear it when I'm not 100% sure about a look, or if I'm anxious about where I'm going. It's my comfort." –Osob MohamudGet it from Ulta for $17. 4. Beso by Stila makes Tati feel confident and sexy. @tatimakeupstudio / Via Instagram: @https://www.instagram.com/tatimakeupstudio/?hl=en "This is my favorite lipstick! Beso from Stila. I love the way red lips make me feel, I feel like there is nothing red lipstick can't fix. It makes me feel powerful, confident, and sexy, and I think we can all use a little extra of that." –Tati PerezGet it from Sephora for $24. 5. ColourPop's Friday makes Patrice like the beautiful, unapologetically black woman that she is. @speakpatrice / Via Instagram: @speakpatrice "Picking a favorite lipstick is like picking a favorite child, amirite? It's a tough call between Friday and Limbo, two ColourPop Ultra Matte Lips. When all's said and done tho, I'm gonna have to give it to Friday! It's a black matte lip that helps me feel like the beautiful, badass, unapologetically Black woman that I am. Plus, it makes my teeth look white AF :-D" –Patrice Peck Get it from ColourPop for $6. 6. For Delaney, MAC's Diva lipstick is the makeup equivalent of wearing high heels. @delaknee / Via Twitter: @delaknee "I've been wearing MAC's Diva lipstick since I was fourteen years old. I'm a firm believer that the right shade of lipstick can change lives and for me, throwing on red lipstick is the makeup equivalent of putting on a pair of heels. It's my armor and helps prepare me for whatever life throws my way." –Delaney StrunkGet it from Ulta for $17. 7. ColourPop's Ribbon and Creeper make Sarah feel fierce as hell. http://@sarah.dipity / Via Instagram: @sarah.dipity "I’ve always seen the appeal of a classic blue-based red but I didn’t fully ~get it~ until I fell head-over-heels for ColourPop x Hello Kitty’s Ribbon Ultra Matte. So much that I immediately snatched up two more for safekeeping (limited-edition, sigh). Lipstick’s already a daily staple of my look, but this particular red instantly lifts my mood and makes me feel fierce as hell. It’s also my way of reminding myself that I’m a force to be reckoned with — I might not be the loudest person in the room, but dammit, my lipstick will help do some talking for me. Creeper is probably the closest shade currently available, and one that I wear often as well." –Sarah HanGet it from ColourPop for $6. 8. Sarina by Buxom Cosmetics is Hani's go-to nude shade. @makeupbyhanss / Via Instagram: @https://www.instagram.com/makeupbyhanss/?hl=en "I've been a gloss girl forever, but a shimmery gloss is always an easy way to get full, 3D-looking lips. I love the Buxom Cosmetics lip polish in Sarina, a perfect brown/nude plumping gloss to give your lips a new dimension." –Hani SidowGet it from Sephora for $20. 9. Augusta has never had a bad day while wearing NARS Velvet Matte Lip Pencil in Famous Red. @augustafalletta / Via Instagram: @https://www.instagram.com/augustafalletta/?hl=en "I've never had a bad day while wearing red lipstick. That might sound shallow, but here's how I think about it: When I wear lipstick that looks this good, the snowball effect of making sure my outfit and hair also look good happens. Just swiping it on means my entire look is elevated, and that whole 'fake it 'til you make it' mentality works with looking good --> feeling good. Also, this pencil is super easy to apply so I don't feel intimidated to put it on in a rush. TLDR; It's a 1-minute face pick-me-up that makes my entire day better, so why wouldn't I wear it?" –Augusta Falletta Get it from Sephora for $27. 10. Claudia feels pretty and put-together when she wears Sephora's Marvelous Mauve. @claudia_maria / Via Instagram: @https://www.instagram.com/claudia_mariaa/?hl=en "I love this lipstick because it lasts all day, and the color will take me from day to night, so I can wear it to work and go to an event right after. It keeps me looking put-together all day long without a lot of effort, and it makes me feel pretty, without a having to wear a loud color on my lips. My features are pretty large to begin with, so I don't like to draw too much attention to them. This is the perfect balance." –Claudia AlonsoGet it from Sephora for $14. 11. For Maya, Tilt by Urban Decay unleashes confidence and power. @transmermaid / Via Instagram: @https://www.instagram.com/transmermaid/?hl=en "My favourite lipstick of all time is 'Tilt' by Urban Decay. This coral red creates a powerful statement, complimenting skin with a bit of a tan, and brightening my blue-green eyes. It unleashes a confidence and power in me that can pick me up on even my worst days. A couple swipes of this shade and I feel on top of the world." –Maya HenryGet it from Sephora for $17. 12. Wearing Burning Love by Estée Lauder makes Luisa want to rock boots and a leather jacket. @unatalluisa / Via Instagram: @https://www.instagram.com/unatalluisa/?hl=en "I’m a classic, sweet girl, but every once in a while I put the pinks and nudes aside and wear a deep red lipstick. When that happens, I want to grab my leather jacket, put some boots on, and have fun in the city. It's just the vibe that colour gives me." –Luisa Cárdenas Get it from Ulta for $22. 13. Meme Lover from Flirt Cosmetics makes Olga feel like she can conquer the day. @olgacbriceno / Via Instagram: @olgacbriceno "As a person that travels for work frequently, I love to feel ready to conquer my day (even if it starts at the airport) my go-to lipstick for my early flights is: CHIC Happens in 'Meme Lover' from Flirt Cosmetics. It makes me feel confident and ready to slay the day!" –Olga BriceñoGet it from Flirt Cosmetics for $24. 14. Rosshanna feels sure of herself when she wears Ruby Woo by MAC. @rosshannabracho / Via Instagram: @https://www.instagram.com/rosshannabracho/?hl=en "I've always been a firm believer that a red lip can fix any outfit, and give you great confidence. It makes you look authentic, and sure of yourself, and that, without a doubt, is what great lipstick is all about." –Rosshanna BrachoGet it from Ulta for $17. 15. Currant from Anastasia Beverly Hills is Marta's signature look when she feels confident. @martallop / Via Instagram: @martallop "As a creative and a designer, I am constantly expressing myself visually. A dark red lipstick is my signature look when I'm feeling extra confident." –Marta LlopGet it from Anastasia Beverly Hills for $20. 16. Red Rock from MAC makes Christian feel like she radiates passion. @roamfreewrites / Via Instagram: @roamfreewrites "When I wear red lipstick I feel like I'm wearing the color of passion. Everything that moves me is done with that emotion, and when I wear red lipstick, I feel like I evoke that in others. I also love how it makes my teeth look more white." –Christian PortillaGet it from MAC for $17. 17. Anisha feels like Maybelline's Touch of Spice gives her a little more sass. @anishaspice / Via Instagram: @https://www.instagram.com/anishaspice/?hl=en "I love wearing this lipstick because it gives me a different kind of energy, and my persona changes. I suddenly get a bit more sass (in a good way). It's my go-to, and it matches whatever vibe I'm going for." –Anisha SisodiaGet it from Ulta for $7.49. 18. Julie is loyal to MAC's Relentlessly Red because it's flawless and stays on forever. @havethehabit / Via Twitter: @havethehabit "I’ve been wearing MAC’s Relentlessly Red for the past few years and I love it. The shade is a perfect orange-y red, it’s flawlessly matte, and it stays on forever. Everything you want in a lippie." –Julie GersteinGet it from Ulta for $17. 19. Stepping Out by Smashbox gives Adrianna a laid back, natural look. @adriannanaomi / Via Instagram: @https://www.instagram.com/adriannanaomi/?hl=en "I've always been big on natural makeup looks, as they don't make me feel too over done. This is why I typically go for nude lipstick shades which enhance my features in a subtle manner. I've found that Smashbox's Always On Matte Liquid Lipstick in 'Stepping Out' is perfect for giving me that laid back natural look!" –Adrianna Naomi Get it from Sephora for $24. 20. Kilsi feels poweful and feminine when she wears ColourPop's More Better. @le_frosie / Via Instagram: @le_frosie "I love this lipstick because it makes me feel powerful and fearless, with a hint of femininity. I think it's a perfect representation of my personality.” –Kilsi Rodriguez Get it from ColourPop for $6. 21. Wearing Basic by Bodyography helps Chelsea project her raw fierceness. @chelseaasoflate / Via Instagram: @https://www.instagram.com/chelseaasoflate/?hl=en "I wear nude lipsticks because, when done right, they're essentially a slight enhancement of my natural lip color. I love that I'm at a stage in my life where I feel ultra comfortable in my own skin, and minimal lipstick helps me project my raw fierceness!" –Chelsea HenriquezGet it from Bodyography for $19. 22. And for Trinity, Amor Prohibido by MAC, is so much more than just a lipstick. @beautywithtrinity / Via Instagram: @https://www.instagram.com/beautywithtrinity/?hl=en "The reason I love the 'Amor Prohibido' by MAC, is because it's the perfect nude for my tan complexion, but also because to me, it's more than just lipstick. MAC has always been a part of my life, ever since I was a little boy, to now, as a transgender female and makeup artist for the company. The artists and brand have always made me feel comfortable and confident, just like this lipstick." –TrinityAmor Prohibido is a limited edition lipstick which is no longer available.