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Dyson's New $499 Curling Iron Looks Crazy Cool And I Want It Bad

Science and beauty, all in one product.

Hair tools are getting more and more advanced every day, and today, Dyson revealed a new product that combines beauty, science, and technology: the Dyson Airwrap™ styler ($499.99+ on Dyson).

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This new product comes just two years after Dyson launched the Supersonic™ hair dryer. Though it looks like straight up magic, it actually uses jets of air to style hair, instead of extreme heat.

So, how does it work? Dyson's team is using a thing called the Coanda effect, which occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Long story short, Dyson figured out a way to manipulate air and use it to your hair's advantage.

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“We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved,” James Dyson, Dyson's Chief Engineer and Founder, told As/Is in a press release.

The product didn't just appear out of thin air (lol sorry for that terrible air pun). The Dyson team spent more than six years testing and researching different hair types and styling habits around the world. They also created 624 prototypes, and worked with 230 engineers and scientists.

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“With the Dyson Supersonic, Dyson changed the game on hair drying and gave people a great smooth finish without extreme heat. Now Dyson is bringing that same approach to a tool that helps people achieve a variety of styles on a variety of hair types. With the Dyson Airwrap, everyone is basically their own stylist!” Jen Atkin, Celebrity Hairstylist and Dyson Ambassador, told As/Is in a press release.

So what can you do with it? Pretty much everything. The Dyson Airwrap™ styler comes in three different variants with specific attachments, here's what they each do:

Pre-styling dryer: It dries hair and prepares it for styling. It's engineered for all hair types.Soft smoothing brush: This will give body and volume to fine, flat hair. 1.6 inch Airwrap™ barrel: This will create loose curls or waves for thicker, coarser hair.1.2 inch Airwrap™ barrel: This will create voluminous curls or waves for most hair types, and it creates tighter curls for those with thicker, coarser hair.Firm smoothing brush: This was made to create a straighter style with less frizz. It'll also tame and smooth thicker, coarser hair.Round volumizing brush: This was made create volume and shape. Ideal for shaping shape finer, thinner, and straighter hair.
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Pre-styling dryer: It dries hair and prepares it for styling. It's engineered for all hair types.

Soft smoothing brush: This will give body and volume to fine, flat hair.

1.6 inch Airwrap™ barrel: This will create loose curls or waves for thicker, coarser hair.

1.2 inch Airwrap™ barrel: This will create voluminous curls or waves for most hair types, and it creates tighter curls for those with thicker, coarser hair.

Firm smoothing brush: This was made to create a straighter style with less frizz. It'll also tame and smooth thicker, coarser hair.

Round volumizing brush: This was made create volume and shape. Ideal for shaping shape finer, thinner, and straighter hair.

So which one should you buy? Here are your options: Dyson Airwrap Volume + Shape, which is designed to add body and volume to fine, flat hair. Then there's the Dyson Airwrap Smooth + Control, made to control and smooth frizz-prone hair. And lastly, if you just want it all, you can go for the Dyson Airwrap Complete.

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You can get the Dyson Airwrap Volume + Shape for $499.99, the Dyson Airwrap Smooth + Control for $499.99, and the Dyson Airwrap Complete for $549.99.

This is definitely an investment, but I'm going to trust the 230 engineers and scientists that made it happen.

Get the Dyson Airwrap Volume + Shape for $499.99, the Dyson Airwrap Smooth + Control for $499.99, and the Dyson Airwrap Complete for $549.99 (each available in two colors).

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