CoverGirl has major news! Remember their catchy slogan "Easy, breezy beautiful, CoverGirl?"
Well, it's gone. They got rid of it. *Fake faints like Tyra Banks.*
And they've replaced it with this:
The brand, which has introduced a handful of new ~covergirls~ in the past month, also released a video titled “Made in the Mirror."
But why would CoverGirl get rid of their iconic slogan? Well, it's part of a major rebranding with hopes of changing how we think about makeup. They believe people don't use makeup to keep up with beauty standards anymore, instead, they use it as a tool to express and transform themselves.
CoverGirl says it's also reinventing their packaging, product design, logo, tone, and feel across all communications.