You can measure your content when your goal is not conversion. You may only want you users to read your page. When a user remains on your page for a substantial amount of time it does not mean they read your page. You can track if the user went to a different page on your site and the amount of time they spent on the original page. When they do not visit other pages, their time recorded on your page will be a zero even though their session will be registered. This is a distortion that is misleading when your goal is to build your brand. The solution is called scroll depth.

Damion Hutcherson • One year ago