We Wanted To Know Why Peloton Is So Addicting, So We Got Some Answers

    "I think the pandemic and Peloton has kind of like opened up a new lifestyle that can feel very 'Black Mirror'-ish."

    On today's episode of BuzzFeed Daily, we broke down the top pop culture headlines AND discussed how Peloton instructors are the new micro-celebrities. You can listen below or scroll down to read more about the interview!

    Listen on the iHeartRadio app, Apple Podcasts, Spotify, or Google Podcasts. You can also find BuzzFeed Daily wherever else you might listen to your favorite podcasts!

    So let's dive right into it! Recently we talked to Tanya Chen about the Peloton instructor-to-influencer pipeline. Here's some of what we learned:

    BuzzFeed Daily: It seems like at one point everyone was going out and buying a Peloton. Why do you think Peloton started as sort of a punchline? And how did the tables turn so quickly?

    BuzzFeed Daily: So this is possibly the first fitness company to draw talent in for their personal branding before their fitness credibility. So as a result, it's become this unexpected portal into being influencers, and it's creating some big "stars" already. Who are some of your favorites, and what are they doing that's different?

    BuzzFeed Daily: You mentioned before that a lot of Peloton's meteoric rise could be attributed to the pandemic. So what happens if and when the pandemic is over? When gyms are safe again, does Peloton stay?

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    As always, thanks for listening! And if you ever want to suggest stories or just want to say hi, you can reach us at daily@buzzfeed.com or on Twitter @BuzzFeedDaily.