On today's episode of BuzzFeed Daily, we broke down the top pop culture headlines AND discussed how Peloton instructors are the new micro-celebrities. You can listen below or scroll down to read more about the interview!
BuzzFeed Daily: It seems like at one point everyone was going out and buying a Peloton. Why do you think Peloton started as sort of a punchline? And how did the tables turn so quickly?
BuzzFeed Daily: So this is possibly the first fitness company to draw talent in for their personal branding before their fitness credibility. So as a result, it's become this unexpected portal into being influencers, and it's creating some big "stars" already. Who are some of your favorites, and what are they doing that's different?
BuzzFeed Daily: You mentioned before that a lot of Peloton's meteoric rise could be attributed to the pandemic. So what happens if and when the pandemic is over? When gyms are safe again, does Peloton stay?