16 Things Only Parents Obsessed With Chapters/Indigo Know To Be True

    #ForTheLoveOfReading. And buying adorable and totally necessary kids' stuff.

    1. If you're a Canadian parent who frequently shops at Chapters/Indigo, you know that on top of books, you can buy completely ridiculous, but insanely adorable, newborn outfits there.

    2. And you can find onesies that are perfect for dressing up your future hipster.

    3. You can introduce your kids to your own — and first!— favourite childhood authors.

    4. Chapters/Indigo is a legit outing with your little ones because it's not shopping, really... it's playing!

    5. ... and reading. WITH ELSA.

    6. Storytime is FREE — and it gives you something to do when the kids say "I'm bored" for the zillionth time that day.

    7. When you suddenly realize it's Father's or Mother's day tomorrow and you haven't bought anything for your partner, Chapters/Indigo has your back.

    8. You can even get a little ~inspirational something~ for yourself.

    9. You can secretly find the craziest (and most fun) birthday gifts for your kiddos here.

    10. Surrounding your kids with books is a stupendous way to encourage reading.

    11. And it's never too early to let people know you have a future book lover on your hands.

    12. Parents everywhere: Chapters/Indigo has THE SOFTEST stuffies.

    13. Where surely one of them could be your baby's first best friend.

    14. You can buy adorable photo-op props to mark those important milestones.

    15. If you're still in the "spending way too much on organic diapers" stage, you'll love the selection.

    16. And finally, you can pretend you go to Chapters/Indigo for your kids... when really it's totally for you.