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3 Awesome Ways On How To Use Artificial Intelligence For A Good Cause

Artificial Intelligence when programmed well does a cleaner job than most. It is less likely to jump into hasty conclusions like we humans.

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The information age and new era are buzzwords heralded from the mountain top nowadays. We are in an age where human's infallibility is the most evident, and the development of machines has helped lightened, if not removed the load.

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Artificial Intelligence is currently the new black, present in every single work of life simply because it is faster and less stressful. And since it is carefully guided by hard data and figures, it is less likely to jump into hasty conclusions like we humans. Artificial Intelligence when programmed well does a cleaner job than most.

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As said earlier, it has seeped into almost all walks of our lives and marketing is not excluded... apparently. But what is Marketing AI? This is simply the use of developed automated intelligence to push and promote marketability in business.

How do we use them?

1. Generating Content.

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Yes, it is a fact that Artificial Intelligence cannot possibly write an opinion piece or groundbreaking literature...yet. But AI has successfully generated articles in the past; it is especially useful when generating content based on research and figures.

2. Predictive Analysis

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With data gathered over time. AI can observe patterns and utilize them in making predictions on how likely a client will be to make repeated purchases and at what price the client is willing to pay. But you must remember a propensity model is only as good as the amount of data provided, as this is the bedrock of the program.

3. Ad Targeting

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Data has been gathered over time on the kind of ads that will most likely work on a particular demographic of customers. Applying ad targeting can offer your potential customers the right product at the right time and is guaranteed to increase revenue.

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But that is not all; Artificial Intelligence in marketing has broken countless bounds, with other techniques like dynamic pricing, marketing automation, chat box, predictive customer service and others.

Competent marketing agencies also use a lot of techniques combined for their customer's benefits. Marketing right now is more than word of mouth. Measures must be taken.

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